The document discusses expanding the view of sustainability from software products to services. It proposes hybridizing software and service management models to leverage value management. The goals are to take a broader view of sustainability as an ISO standard characteristic and lower project costs by applying the same standards to both software and services, which often only differ in name. While software and services sometimes compete, they can also work together toward value through outcomes. Future work includes measuring sustainability systematically for both domains and benchmarking through hybrid models.