This document contains a financial analysis of Whole Foods Market, including a SWOT analysis identifying strengths such as its popular brand and large selection of organic foods, weaknesses such as higher prices, and opportunities and threats. It also provides details on Whole Foods' accounting practices, financial metrics like profit margins over time, and valuation models estimating the stock is undervalued. The conclusion is that Whole Foods is a recommended buy based on historical earnings growth and trading below projected price estimates.