The document discusses a 2015 study analyzing how 270 Romanian companies use social media for marketing purposes. Some key findings:
- 74% of companies surveyed use social networks like Facebook, LinkedIn and YouTube to promote their business.
- 91% believe using social media gives their business a competitive advantage. Benefits include marketing, sales and recruitment.
- Financial and banking companies most use social media for recruitment, while pharmaceutical and retail sectors use it for customer loyalty.
- Most companies spend 1-5 hours per week posting on social media, though fewer do so daily compared to previous years.
The document analyzes the responses of 209 Romanian companies on their use of social media for marketing purposes. Some key findings:
- 58% currently use social media for promotion, down from 78% in 2013. 28% don't use it but plan to.
- Facebook remains the dominant platform at 93%, followed by LinkedIn at 61% and Google+ at 31%. New platforms gaining traction are Pinterest and Instagram.
- Most companies spend 1-5 hours per week on social media marketing. Frequency of daily posting declined from 49% to 41% while 2-3 days postings rose from 15% to 23%.
- 72% of companies plan to increase social media use in the near future while 27%
The document analyzes responses from 270 Romanian companies regarding their use of social media marketing. Some key findings include:
- 74% of respondents use social networks to promote their company, up from 58% in 2014.
- Facebook remains the most used platform at 92%, followed by LinkedIn at 75% and YouTube at 37%. LinkedIn, YouTube, and Twitter all saw notable growth compared to 2014.
- 91% of respondents believe using social networks gives them a competitive advantage. Marketing, sales, and recruitment remain top benefits.
- The marketing department remains the most common one managing social media activities, though more companies are handling it internally without agencies.
- Most companies spend 1-5 hours per week posting on
Using the results from over 500 econometric models over the last five years, Benchmarketing has proved that newsbrands continue to play a very important part in the modern media mix. As a result, advertising spend should return to 2013 levels for optimum effectiveness
Analysis of the IPA Effectiveness Awards – a bank of campaigns with proven commercial success – shows that including newsbrands in the media mix improves business performance and boosts the business effectiveness of other media.
Internet advertising spending is growing in both the US and China. In 2016, US ad spending is expected to be 70% higher than China's at $66.8 billion compared to China's $40.4 billion. Major players in each country dominate the market, with Google and Facebook capturing over half of US revenues and Baidu, Alibaba, and Tencent taking over 60% of China's. The majority of ad spending is on search in both countries, though display advertising, especially programmatic ads, is growing significantly. Performance-based pricing is most common in both markets, while China also utilizes time-based models.
India Social Media Report Edition 2 by Blogworks in assoc with NM Incite (A N...India Social
India Social Media Report, Edition 2, is compiled from responses of 444 brands/ organisations and Agencies, who participated in a detailed online survey conducted in November 2010, to understand the nature and level of social media usage by businesses and brands in India. The report presents actionable insights on social media trends and spends for brands and organisations. Copies can be ordered by writing to report@blogworks.in.
The Use of Social Media by European Investment Professionals / Social Media S...Patrick Kiss
European investment professionals are still sceptical about social media, but less than they were two years ago.
According to the “Social Media Survey 2013” conducted by DVFA and IR Club 47% see social media as at least partly important, 58% would follow if companies start to use social media to engage with the investment community.
The document analyzes the responses of 209 Romanian companies on their use of social media for marketing purposes. Some key findings:
- 58% currently use social media for promotion, down from 78% in 2013. 28% don't use it but plan to.
- Facebook remains the dominant platform at 93%, followed by LinkedIn at 61% and Google+ at 31%. New platforms gaining traction are Pinterest and Instagram.
- Most companies spend 1-5 hours per week on social media marketing. Frequency of daily posting declined from 49% to 41% while 2-3 days postings rose from 15% to 23%.
- 72% of companies plan to increase social media use in the near future while 27%
The document analyzes responses from 270 Romanian companies regarding their use of social media marketing. Some key findings include:
- 74% of respondents use social networks to promote their company, up from 58% in 2014.
- Facebook remains the most used platform at 92%, followed by LinkedIn at 75% and YouTube at 37%. LinkedIn, YouTube, and Twitter all saw notable growth compared to 2014.
- 91% of respondents believe using social networks gives them a competitive advantage. Marketing, sales, and recruitment remain top benefits.
- The marketing department remains the most common one managing social media activities, though more companies are handling it internally without agencies.
- Most companies spend 1-5 hours per week posting on
Using the results from over 500 econometric models over the last five years, Benchmarketing has proved that newsbrands continue to play a very important part in the modern media mix. As a result, advertising spend should return to 2013 levels for optimum effectiveness
Analysis of the IPA Effectiveness Awards – a bank of campaigns with proven commercial success – shows that including newsbrands in the media mix improves business performance and boosts the business effectiveness of other media.
Internet advertising spending is growing in both the US and China. In 2016, US ad spending is expected to be 70% higher than China's at $66.8 billion compared to China's $40.4 billion. Major players in each country dominate the market, with Google and Facebook capturing over half of US revenues and Baidu, Alibaba, and Tencent taking over 60% of China's. The majority of ad spending is on search in both countries, though display advertising, especially programmatic ads, is growing significantly. Performance-based pricing is most common in both markets, while China also utilizes time-based models.
India Social Media Report Edition 2 by Blogworks in assoc with NM Incite (A N...India Social
India Social Media Report, Edition 2, is compiled from responses of 444 brands/ organisations and Agencies, who participated in a detailed online survey conducted in November 2010, to understand the nature and level of social media usage by businesses and brands in India. The report presents actionable insights on social media trends and spends for brands and organisations. Copies can be ordered by writing to report@blogworks.in.
The Use of Social Media by European Investment Professionals / Social Media S...Patrick Kiss
European investment professionals are still sceptical about social media, but less than they were two years ago.
According to the “Social Media Survey 2013” conducted by DVFA and IR Club 47% see social media as at least partly important, 58% would follow if companies start to use social media to engage with the investment community.
What's Next & The Buzz Report - Podcamp TorontoSean Moffitt
1. The document discusses trends in social media, word-of-mouth (WOM), and community building in Canada based on a survey of over 300 Canadian marketing leaders.
2. It finds that forms of social media like social networks, mobile marketing, and user-generated content will experience strong growth in the next few years.
3. The biggest challenges in implementing social media are the inability to measure its impact, lack of budgets, and lack of accepted standards and benchmarks.
Social media is the information hub for Vietnamese and many brands take it as the trigger to promote their products. This survey reveals the current consumer behaviors as to online / social medias as well as consumers’ reactions to their marketing
This survey was conducted among 860 samples of 18-47 years old in May 2019.
- Global advertising is expected to decline 5.8% in 2020 due to the economic impacts of COVID-19, less than the anticipated 11.9% decline. Growth of 12.3% is expected in 2021.
- A few key markets like the US, China, and UK are driving disproportionate growth in the advertising industry compared to broader economic trends, with expectations of declines in 2020 of -7.3%, 6.2%, and -4.4% respectively, and growth in 2021 of 11.8%, 15.6%, and 12.4%.
- Digital advertising and ecommerce are areas of increased focus for marketers, driving faster growth in digital media and supporting channels compared to prior forecasts.
- Worldwide digital ad spending topped $100 billion in 2012 and is projected to nearly double to $163 billion by 2016.
- North America led in digital ad spending in 2012 with $40.1 billion but its share is declining as emerging markets like Asia-Pacific grow rapidly.
- Asia-Pacific is forecasted to surpass Western Europe in 2013 as the second largest region for digital ad spending, driven by growth in countries like China, India, and Indonesia.
A survey of Orange County law firms found that in 2016, 84% used social media primarily for visibility and thought leadership. LinkedIn was used by 100% of firms, while 56% used Facebook and 67% used Twitter. The use of videos on firm websites doubled from 2015, with half of firms now posting videos. Content marketing was an important part of social media strategy for 61% of firms.
Fipp digital factbook_executivesummary_201415 (2)magazinemediaBE
This document provides an executive summary of key trends from the Global Digital Media Trendbook 2014. It finds that the biggest opportunities for media companies in 2014 are in big data analytics, paid content, native advertising, programmatic advertising, product development, tablets, e-commerce, and smartphones. Global internet and mobile advertising spending is increasing and projected to surpass television advertising spending before the end of the decade. Media companies are focusing growth strategies on new product development and expanding market share.
- Brands are increasing their social media spending but it still only accounts for 10% of digital budgets. Most goes to Facebook, YouTube, and Twitter while blogs receive a smaller portion.
- Blogs are highly influential for consumers and rank as one of the most trusted sources, yet brands don't align spending fully with consumer influence.
- There is a disconnect between how brands and influencers measure success, with brands relying on metrics like Facebook likes while influencers follow page views.
- Influencers prefer opportunities to review new products while brands often pitch irrelevant campaigns lacking audience relevance. Increased alignment is needed.
Mobile Monetization Study: Effects of BlacklistingAdColony
Blacklisting is defined as a publisher block that disallows particular brands or apps from advertising within that publisher’s apps.
Blacklists are typically created for one of two reasons: preventing inappropriate content from being seen users or preventing competing apps from appealing to high value users.
For instance, a publisher might blacklist a vodka ad in their apps that are popular among teens. Alternatively, a publisher of a match 3 puzzle game might block other puzzle games from running app install campaigns within their game.
When blacklisting is used to prevent potentially competing apps, ad demand sources are limited. This often leads to lower eCPMs for the app and lower overall ad revenue for the publisher.
Often, publishers are wary of removing or lessening blacklisting settings for fear of cannibalization of their user base if users install competing apps that are advertised.
To ascertain the validity of these concerns, this study examines the effect of removing blacklists via five unique case studies.
Burson-Marsteller 2011 Global Social Media Check-upBurson-Marsteller
The Second Annual Burson-Marsteller Global Social Media Check-up examines the Fortune Global 100’s use of popular social networking platforms such as: Twitter, Facebook, YouTube, corporate blogs and other local and language-specific social networks.
This document summarizes the findings of a survey of over 2,700 professionals about staffing and practices related to social media. Key findings include:
1) 65% of respondents handle social media tasks in addition to other duties rather than having a dedicated social media team. Teams of 3 or fewer people handle social media exclusively for many organizations.
2) Measurement of social media efforts is an area of dissatisfaction, with 69% unhappy with their methods.
3) Budgets and salaries for social media positions show wide variation and most did not increase in 2012-2013.
4) Facebook is the dominant social media platform used, while ownership of social media efforts is spread across marketing, PR and communications departments
Thanks to the popularity of internet and social media, the information that Vietnamese receive become more versatile. So what are the effective information for them?
This survey is conducted in order to track the trend of usage and trusted information sources.
Digital ad spending benchmarks by industry the complete e-marketer series for...Victor Kong
This document provides an executive summary and introduction to a report on digital advertising spending benchmarks by industry for 2015. The key points are:
- US industries will collectively spend over $58 billion on digital ads in 2015, with continued growth driven by the economy and advances in targeting. Mobile, digital video, and programmatic buying are major areas of growth.
- Retail is the largest spender but automotive will surpass financial services to become the second largest. Healthcare spends the least on digital ads.
- The report series provides in-depth data on ad spending by industry, including breakdowns by channel, format, objectives and use of programmatic buying and targeting. It is based on extensive research and interviews
Digital Ad Spend: France 2016 Digital Ad Spend Report – SRI, PwC and UDECAMIAB Europe
Digital advertising in France grew 7% in 2016 to €3.5 billion, with display growing 14.5% to €1.2 billion and accounting for 35% of digital spending. Programmatic now dominates display, accounting for 53% of spending. Video format grew strongly at 35% while classic display declined. Mobile continued rising, reaching 41% of digital thanks to social and search growth. Programmatic and social networks were the primary drivers of display and mobile growth.
Global online advertising spending is projected to nearly double between 2011 and 2016, rising from $87.3 billion to $163 billion. Online advertising's share of total media ad spending worldwide will increase from 19.8% in 2012 to 25.9% in 2016. While North America and Western Europe currently dominate online ad spending, Asia-Pacific is catching up and will surpass Western Europe by 2016 due to rapid growth in countries like Indonesia, India and China.
Across Health Multichannel Barometer 2014Across Health
Across Health 2014 Multichannel Barometer survey shows Pharma’s painful progress towards digital productivity.
The 2014 Multichannel Barometer survey from Across Health paints a picture of a Life Sciences industry still struggling to come to terms with the realities of multichannel marketing.
The survey, now in its sixth year, shows digital spend plateauing compared with 2013 (15.6% vs 16% of total marketing budgets). This is in stark contrast to other industries, where spending on multichannel initiatives is already well over 20% and set to increase by 10% in 2014.
This document provides a marketing proposal and 3-year financial forecast for LINE Plus Corporation. It includes an analysis of the external and internal environment, and identifies growth strategies using Ansoff's matrix. Market penetration, development, product development, and diversification strategies are proposed. A projected profit and loss statement forecasts increased revenue from new games, stickers, advertising, music and manga. It also includes assumptions about growing user numbers and revenue shares from games. The goal is to achieve 35% revenue growth and increase profits and dividends over 3 years.
This document provides a summary of online advertising spend in Europe in 2016. Some key points:
- Total online ad spend in Europe grew 12.3% to €41.9 billion in 2016, with display format growing the fastest at 15.6%.
- The top 10 markets accounted for 77.7% of total spend, led by the UK with €14.2 billion, more than double the next largest, Germany.
- Growth was strongest in smaller Central and Eastern European markets like Romania, Slovenia and Ireland, while Western European markets saw more modest single-digit growth.
- Mobile advertising continued to rise rapidly, accounting for one-third of search spending and nearly one-quarter of display
This document discusses the benefits of urban agriculture in Worcester, including economic, community, health and environmental benefits. It then outlines steps to grow urban agriculture in the city, such as linking growers to land and space, strengthening education and training, and increasing visibility and promotion of urban gardens. It encourages joining an email listserv and connecting online to stay informed on related events, programs and policy actions.
El documento describe cómo un estudiante ayudó al señor Miguel Ángel Corrales Corrales a leer el periódico en línea desde su computador. El estudiante Miguel Agustín Corrales Calderón le enseñó a Miguel Ángel cómo ingresar al sitio web del periódico El Tiempo y leer las noticias. Miguel Ángel agradeció al estudiante por su ayuda en aprender esta nueva habilidad tecnológica.
What's Next & The Buzz Report - Podcamp TorontoSean Moffitt
1. The document discusses trends in social media, word-of-mouth (WOM), and community building in Canada based on a survey of over 300 Canadian marketing leaders.
2. It finds that forms of social media like social networks, mobile marketing, and user-generated content will experience strong growth in the next few years.
3. The biggest challenges in implementing social media are the inability to measure its impact, lack of budgets, and lack of accepted standards and benchmarks.
Social media is the information hub for Vietnamese and many brands take it as the trigger to promote their products. This survey reveals the current consumer behaviors as to online / social medias as well as consumers’ reactions to their marketing
This survey was conducted among 860 samples of 18-47 years old in May 2019.
- Global advertising is expected to decline 5.8% in 2020 due to the economic impacts of COVID-19, less than the anticipated 11.9% decline. Growth of 12.3% is expected in 2021.
- A few key markets like the US, China, and UK are driving disproportionate growth in the advertising industry compared to broader economic trends, with expectations of declines in 2020 of -7.3%, 6.2%, and -4.4% respectively, and growth in 2021 of 11.8%, 15.6%, and 12.4%.
- Digital advertising and ecommerce are areas of increased focus for marketers, driving faster growth in digital media and supporting channels compared to prior forecasts.
- Worldwide digital ad spending topped $100 billion in 2012 and is projected to nearly double to $163 billion by 2016.
- North America led in digital ad spending in 2012 with $40.1 billion but its share is declining as emerging markets like Asia-Pacific grow rapidly.
- Asia-Pacific is forecasted to surpass Western Europe in 2013 as the second largest region for digital ad spending, driven by growth in countries like China, India, and Indonesia.
A survey of Orange County law firms found that in 2016, 84% used social media primarily for visibility and thought leadership. LinkedIn was used by 100% of firms, while 56% used Facebook and 67% used Twitter. The use of videos on firm websites doubled from 2015, with half of firms now posting videos. Content marketing was an important part of social media strategy for 61% of firms.
Fipp digital factbook_executivesummary_201415 (2)magazinemediaBE
This document provides an executive summary of key trends from the Global Digital Media Trendbook 2014. It finds that the biggest opportunities for media companies in 2014 are in big data analytics, paid content, native advertising, programmatic advertising, product development, tablets, e-commerce, and smartphones. Global internet and mobile advertising spending is increasing and projected to surpass television advertising spending before the end of the decade. Media companies are focusing growth strategies on new product development and expanding market share.
- Brands are increasing their social media spending but it still only accounts for 10% of digital budgets. Most goes to Facebook, YouTube, and Twitter while blogs receive a smaller portion.
- Blogs are highly influential for consumers and rank as one of the most trusted sources, yet brands don't align spending fully with consumer influence.
- There is a disconnect between how brands and influencers measure success, with brands relying on metrics like Facebook likes while influencers follow page views.
- Influencers prefer opportunities to review new products while brands often pitch irrelevant campaigns lacking audience relevance. Increased alignment is needed.
Mobile Monetization Study: Effects of BlacklistingAdColony
Blacklisting is defined as a publisher block that disallows particular brands or apps from advertising within that publisher’s apps.
Blacklists are typically created for one of two reasons: preventing inappropriate content from being seen users or preventing competing apps from appealing to high value users.
For instance, a publisher might blacklist a vodka ad in their apps that are popular among teens. Alternatively, a publisher of a match 3 puzzle game might block other puzzle games from running app install campaigns within their game.
When blacklisting is used to prevent potentially competing apps, ad demand sources are limited. This often leads to lower eCPMs for the app and lower overall ad revenue for the publisher.
Often, publishers are wary of removing or lessening blacklisting settings for fear of cannibalization of their user base if users install competing apps that are advertised.
To ascertain the validity of these concerns, this study examines the effect of removing blacklists via five unique case studies.
Burson-Marsteller 2011 Global Social Media Check-upBurson-Marsteller
The Second Annual Burson-Marsteller Global Social Media Check-up examines the Fortune Global 100’s use of popular social networking platforms such as: Twitter, Facebook, YouTube, corporate blogs and other local and language-specific social networks.
This document summarizes the findings of a survey of over 2,700 professionals about staffing and practices related to social media. Key findings include:
1) 65% of respondents handle social media tasks in addition to other duties rather than having a dedicated social media team. Teams of 3 or fewer people handle social media exclusively for many organizations.
2) Measurement of social media efforts is an area of dissatisfaction, with 69% unhappy with their methods.
3) Budgets and salaries for social media positions show wide variation and most did not increase in 2012-2013.
4) Facebook is the dominant social media platform used, while ownership of social media efforts is spread across marketing, PR and communications departments
Thanks to the popularity of internet and social media, the information that Vietnamese receive become more versatile. So what are the effective information for them?
This survey is conducted in order to track the trend of usage and trusted information sources.
Digital ad spending benchmarks by industry the complete e-marketer series for...Victor Kong
This document provides an executive summary and introduction to a report on digital advertising spending benchmarks by industry for 2015. The key points are:
- US industries will collectively spend over $58 billion on digital ads in 2015, with continued growth driven by the economy and advances in targeting. Mobile, digital video, and programmatic buying are major areas of growth.
- Retail is the largest spender but automotive will surpass financial services to become the second largest. Healthcare spends the least on digital ads.
- The report series provides in-depth data on ad spending by industry, including breakdowns by channel, format, objectives and use of programmatic buying and targeting. It is based on extensive research and interviews
Digital Ad Spend: France 2016 Digital Ad Spend Report – SRI, PwC and UDECAMIAB Europe
Digital advertising in France grew 7% in 2016 to €3.5 billion, with display growing 14.5% to €1.2 billion and accounting for 35% of digital spending. Programmatic now dominates display, accounting for 53% of spending. Video format grew strongly at 35% while classic display declined. Mobile continued rising, reaching 41% of digital thanks to social and search growth. Programmatic and social networks were the primary drivers of display and mobile growth.
Global online advertising spending is projected to nearly double between 2011 and 2016, rising from $87.3 billion to $163 billion. Online advertising's share of total media ad spending worldwide will increase from 19.8% in 2012 to 25.9% in 2016. While North America and Western Europe currently dominate online ad spending, Asia-Pacific is catching up and will surpass Western Europe by 2016 due to rapid growth in countries like Indonesia, India and China.
Across Health Multichannel Barometer 2014Across Health
Across Health 2014 Multichannel Barometer survey shows Pharma’s painful progress towards digital productivity.
The 2014 Multichannel Barometer survey from Across Health paints a picture of a Life Sciences industry still struggling to come to terms with the realities of multichannel marketing.
The survey, now in its sixth year, shows digital spend plateauing compared with 2013 (15.6% vs 16% of total marketing budgets). This is in stark contrast to other industries, where spending on multichannel initiatives is already well over 20% and set to increase by 10% in 2014.
This document provides a marketing proposal and 3-year financial forecast for LINE Plus Corporation. It includes an analysis of the external and internal environment, and identifies growth strategies using Ansoff's matrix. Market penetration, development, product development, and diversification strategies are proposed. A projected profit and loss statement forecasts increased revenue from new games, stickers, advertising, music and manga. It also includes assumptions about growing user numbers and revenue shares from games. The goal is to achieve 35% revenue growth and increase profits and dividends over 3 years.
This document provides a summary of online advertising spend in Europe in 2016. Some key points:
- Total online ad spend in Europe grew 12.3% to €41.9 billion in 2016, with display format growing the fastest at 15.6%.
- The top 10 markets accounted for 77.7% of total spend, led by the UK with €14.2 billion, more than double the next largest, Germany.
- Growth was strongest in smaller Central and Eastern European markets like Romania, Slovenia and Ireland, while Western European markets saw more modest single-digit growth.
- Mobile advertising continued to rise rapidly, accounting for one-third of search spending and nearly one-quarter of display
This document discusses the benefits of urban agriculture in Worcester, including economic, community, health and environmental benefits. It then outlines steps to grow urban agriculture in the city, such as linking growers to land and space, strengthening education and training, and increasing visibility and promotion of urban gardens. It encourages joining an email listserv and connecting online to stay informed on related events, programs and policy actions.
El documento describe cómo un estudiante ayudó al señor Miguel Ángel Corrales Corrales a leer el periódico en línea desde su computador. El estudiante Miguel Agustín Corrales Calderón le enseñó a Miguel Ángel cómo ingresar al sitio web del periódico El Tiempo y leer las noticias. Miguel Ángel agradeció al estudiante por su ayuda en aprender esta nueva habilidad tecnológica.
Brochure Leergang Commerciele Vaardigheden voor Advocaten, Notarissen en Fisc...ASEGA Legal
De Leergang Commerciele Vaardigheden voor Advocaten, Notarissen en Fiscalisten voorziet de juridisch professional in de persoonlijke en commerciële vorming en biedt
tools om duurzaam succesvol te werken met bestaande en
nieuwe cliënten.
Pitfalls of Migrating to SharePoint 2010 #SPSVBDan Usher
The document discusses upgrading and migrating data between systems, which often involves transferring data to a new system while minimizing reengineering and downtime. It references Wikipedia pages on data migration, system migration, and upgrades. It also discusses upgrading Office clients and approaches for upgrading a SharePoint server, including determining the upgrade approach, capacity management, software limits, training resources, and best practices.
Este documento habla sobre las drogas y los riesgos asociados con su consumo desde la perspectiva de adolescentes. Explica que aunque muchos adolescentes no han probado drogas, siguen siendo susceptibles a hacerlo debido a factores como la curiosidad o intentar encajar. También menciona que aunque algunos conocen los riesgos de las drogas, no tienen información completa. El objetivo es que los adolescentes se informen mejor para tomar decisiones informadas sobre las drogas.
Este documento introduce el tema de la auditoría externa de estados financieros. Explica que la auditoría implica examinar y verificar información para expresar una opinión sobre su fiabilidad. También describe los objetivos y conceptos clave de la auditoría como verificar los procedimientos contables y de control interno de una empresa y emitir una opinión sobre si los estados financieros reflejan razonablemente su situación financiera. Finalmente, resume los requisitos regulatorios de la auditoría en España como la obligatoriedad para ciertas empresas y el registro de auditores.
Ipsos MORI / Halifax Housing Market Confidence Tracker: Q2 2015Ipsos UK
Confidence in rising property prices reached its highest level in May 2015 since the inception of the Housing Market Confidence Tracker survey, before relaxing slightly in June (Q2) 2015. House price optimism (the proportion of Britons who expect the average UK property price to rise over the next 12 months, less the proportion who think it will fall) reached +68 around the time of the General Election in May 2015, and has since slipped back to +64 as measured in the June 2015 survey wave.
The document discusses strategies for effective link building post-Penguin. It recommends starting with optimizing existing links and leveraging internal linking structures. It also suggests researching competitors' link profiles and reverse engineering their successful content assets. Additional strategies include guest posting, getting image links, finding broken link opportunities, and using niche directories and content marketing. The overall message is that link building requires a natural, diverse approach to building quality links from relevant domains over time.
The document provides an overview of project requirements and options for a course project. It outlines steps to take such as choosing a project, breaking it into stages, researching required information, creating a timeline and to-do list. It describes three project options: writing a news story or article, creating an online multimedia package, or writing a research paper comparing press freedom in three countries. The document offers tips for managing time and tasks, prioritizing activities, setting a schedule and developing self-discipline to complete the project by the deadline.
The Connected Digital Economy and Benchmarking for Competitive Advantage - Hu...ADP, LLC
In this Issue of Human Capital Management Vol. 4: The Connected Digital Economy
Benchmarking for Competitive Advantage New Year Presents New ACA Opportunity:
Strategies for Communicating with Your Employees
Google Penguin Penalty: Diagnosis and RecoveryChuck Price
Imagine waking up one morning and finding your order file is empty. You check your website - everything is working properly, then you look at your analytics - No traffic. A little bit of searching and you discover that Google pushed out a Penguin refresh. You feel a knot in your stomach - is that the problem?
Even after Penguin is confirmed, the first reaction is often to deny the reality. Webmasters convince themselves that it must be a mistake. They can't believe they've broken webmaster guidelines. Surely their links can't be spam.
This slideshow explains:
How to tell if your website has been impacted by the Penguin Algorithm.
How to perform an effective link audit
How to prepare and upload a disavow file.
What to reasonably expect in terms of a recovery, including how long it will take and whether or not traffic and rankings will return.
The document discusses how Hollywood films from the 1990s portrayed American soldiers fighting for each other and their country in an uncertain war. More recent films like Three Kings, Black Hawk Down, and Behind Enemy Lines showed soldiers bonding and risking their lives to save others, portraying them as heroes to invoke feelings of patriotism. However, films like Redacted and In the Valley of Elah that depicted the brutality of war were commercial flops. The document concludes that the public prefers films that redeem soldiers rather than criticize their actions.
El documento describe diferentes tipos de armonías de color, incluyendo armonías frías como azul y verde asociados con la nieve, armonías cálidas como rojo y amarillo asociados con el fuego, armonías monocromáticas que usan un solo color, armonías complementarias que usan colores opuestos, y armonías analógicas que usan grupos de tres a cinco colores adyacentes con poco contraste.
Health Care Social Media: Best Practices and Tips for SuccessLee Aase
This document summarizes a workshop on best practices for social media success. The workshop agenda covers developing the right mindset, starting with strategy, platform-specific tips, and discussion. The document provides tips for using Twitter, Facebook, YouTube, blogging, and CareHubs. It emphasizes strategic thinking, testing approaches, focusing on communities and capabilities of each platform, and integrating social media into overall communications.
Landscape of digital marketers in vietnam 2019MarketingTrips
This document summarizes the results of a survey conducted among 135 Vietnamese enterprises about their digital marketing activities and landscape in 2019. Some key findings include:
- Social media advertising, especially on Facebook, is very popular among Vietnamese brands and enterprises. 84% spend money on social ads.
- While most enterprises manage their own Facebook pages, larger companies are more likely to outsource digital marketing functions to agencies.
- Enterprises see advantages in digital marketing like targeted audiences and performance measurement but face challenges reaching older and rural audiences.
- A major issue cited is the lack of educational opportunities and understanding of digital marketing among management in Vietnam.
State of Social 2018 by Buffer and Social Media WeekRUBEN LICERA
Produced by Buffer and Social Media Week, this 41-slide presentation is the data collected from more than 1,700 social media marketers.
This presentation can help us marketers, of all business sizes, on how we can maximise social media marketing for our businesses from the insights gathered from the experts of the field.
The content of the deck details 5 key areas of social media marketing:
1. Social media platforms (Which social media platforms are businesses using?).
2. Social media content and strategy (What types of content are businesses sharing? )
3. Social media advertising (How are businesses using social media ads? )
4. Social media effectiveness (How is social media helping businesses overall?)
5. About the data (A full breakdown of who took the survey).
Digital marketer landscape in vietnam 2020Duy, Vo Hoang
- The document discusses the results of a survey conducted among 172 Vietnamese enterprises and agencies about their digital marketing activities.
- Social media marketing, especially on Facebook, is very popular. Over 80% of companies have a Facebook page and 81% use Facebook ads. However, many companies find digital marketing has limitations in reaching elderly customers and those in rural areas.
- Covid-19 has negatively impacted 60% of brands and 75% of agencies. It led many companies to reduce advertising budgets while increasing their focus on digital channels like social media and online video.
1) The survey found that 74% of brands have engaged in social media initiatives in the past 2 years, showing how mainstream social media has become.
2) Marketing departments lead social media programs for nearly 80% of brands, while purposes like online reputation management, lead generation, and marketing are top priorities.
3) Facebook and Twitter are the most widely used social media channels, used by 90% and 83% of brands respectively, while mobile social media platforms are gaining popularity with 26% of brands currently using them.
The Use of Social Media by European Investment Professionals 2015Patrick Kiss
The survey found that most respondents were analysts or had mixed functions. It surveyed investment professionals in several European countries, with most respondents from Germany. It asked about their use of various information sources like social media, traditional media, and company websites. While respondents saw company websites and social media as becoming more important over time, they still viewed traditional sources as more important for investment decisions. Around half of respondents used LinkedIn or Xing, but many were skeptical of social media's reliability and relevance. Most communication was through email rather than social media.
mma warc report- mobile ecosystem and marketing in IndiaSocial Samosa
In collaboration with WARC, the MMA report highlights the mobile ecosystem in India with mobile marketing capabilities, growth in m-commerce and social marketing, and the impact of technologies such as AI, IoT, ML & voice on improving marketing efficiency.
The document discusses digital marketing and social media marketing. Some key points:
- Digital marketing includes advertising products/services over the internet and digital media like video, radio, mobile phones, banners, etc.
- Social media is very popular and can be used to sell products, but shouldn't involve direct spam- users should be directed to other sites for sales pitches.
- A survey found that 97% of marketers use social media and 92% see it as important. 58% invest 6+ hours per week on social media marketing.
- Original written content and visual assets are the most common types of content used by marketers on social media.
Social Media Online PR Study Econsutlancy 2009Sally Falkow
The document discusses how journalists use social media and online resources in their work, with 91% searching Google and 89% using blogs for stories, research, and sources. It also summarizes a study finding that over 75% of reporters view blogs as helpful for story ideas and insight, and that nearly 70% regularly read multiple blogs for research. Finally, the document covers a survey of over 1,100 organizations on their social media activities, challenges, and metrics, finding that most are increasing budgets and time on social media but still experimenting to understand its value and fit with objectives.
The document summarizes the key findings of a research report about B2B social media marketing in 2015. It found that over 90% of marketers use Twitter and LinkedIn, and blogging is the most used tactic. Increasing brand awareness is the primary objective. LinkedIn and Twitter are most effective for engagement. Case studies and blog posts are preferred content. Measuring ROI and assessing effectiveness remain challenges. Over half of respondents expect to increase their social media budgets.
Landscape of digital marketers in vietnam Otc 2017Duy, Vo Hoang
This document summarizes the results of a survey of 155 Vietnamese digital marketing enterprises, including brands and agencies, on their digital marketing activities and issues in the industry. Key findings include:
- Social media, especially Facebook, is very popular for digital marketing in Vietnam. However, brands express dissatisfaction with costs and sales impact.
- There are gaps in understanding between brands and agencies regarding briefings, proposals, budgets, and performance tracking.
- Major issues cited are the lack of training opportunities, management understanding of digital marketing, and specialists on both brand and agency sides.
The survey found that most marketers plan to increase or maintain their marketing budgets in 2015, with many shifting spending from traditional to digital channels. Social media marketing and mobile marketing were seen as most critical to businesses and were the top areas for increased spending. The biggest challenges identified were new business development, quality of leads, and staying up to date with marketing technologies. Marketers saw technologies like mobile apps, marketing automation, and CRM tools as most critical for creating a cohesive customer journey across channels.
The document is a report summarizing the results of a survey of over 5,000 marketers about their budgets, priorities, and strategies for 2015 across digital channels. Some key findings include:
- 84% of marketers plan to increase or maintain their spending in 2015.
- Top challenges for marketers are new business development, quality of leads, and staying up to date with marketing technology/trends.
- Social media, mobile, and email are seen as core channels, with marketers focusing on metrics like traffic, click-through rates, and customer satisfaction.
The document is a report on digital PR in 2014 based on a survey of 228 PR professionals. Some key findings include:
- 44% of organizations spend 1-10% of their marketing budget on digital/social media. 62% saw increases in these budgets over the last year and expect further increases.
- Agencies saw their digital revenue rise most frequently at 11-20% and expect it to increase to 21-30% in many cases.
- Companies primarily use social media for marketing, branding and reach while also seeing it as a customer service channel. Responsibility for digital strategy and execution is increasingly being taken on by dedicated in-house teams rather than general PR/comms departments.
-
This document provides key findings from an influencer marketing benchmark report in 2021. Some of the main highlights include:
- The influencer marketing industry is expected to grow to $13.8 billion in 2021.
- Over 240 new influencer marketing agencies and platforms were established in the last year.
- Micro-influencers have better engagement rates than larger influencers, with micro-influencers on TikTok receiving an average engagement rate of 17.96%.
- Most influencers selected on Instagram and YouTube are micro-influencers, while larger influencers are more popular on TikTok.
The document is a survey of 117 executives from major companies in Romania regarding business outlook for 2014. Some key findings:
- 28% foresee significant turnover growth of 10-30% in 2014, up from 25% in 2013. 67% expect 5-10% growth compared to 51% in 2013.
- Only 21% expect 5-10% profit growth in 2014, down from 37% in 2013, but 26% expect 10-30% growth compared to 31% in 2013.
- 14% expect their number of employees to grow 10-30% in 2014, up from only 5% in 2013.
- 2% expect salary increases over 10%, the same as 2013, but only
The document is a survey of 117 executives from major companies in Romania regarding business outlook for 2014. Some key findings:
- 28% foresee significant turnover growth of 10-30% in 2014, up from 25% in 2013. 67% expect 5-10% growth compared to 51% in 2013.
- Only 21% expect 5-10% profit growth in 2014, down from 37% in 2013, but 26% expect 10-30% growth compared to 31% in 2013.
- 14% expect their number of employees to grow 10-30% in 2014, up from only 5% in 2013.
- 2% expect salary increases over 10%, the same as 2013, but only
This document summarizes the key findings of a 2013 executive landscape study conducted by the Digital Health Coalition (DHC) regarding digital marketing strategies in the healthcare industry. The study involved an online survey of 60 member organizations across pharmaceutical, medical device, and healthcare agencies. The summary highlights that respondents believe the industry is behind competitors in areas like social media, mobile, and online video. It also identifies paid search, search optimization, and mobile content as top ROI drivers. Overall video is seen as an important strategy, but regulatory concerns pose a hurdle to greater adoption. The document provides insights on video platform use and metrics for judging online video success.
Când pandemia trece ce comportamente ale consumatorilor rămân?Constantin Magdalina
Comportamentul consumatorilor se schimbă într-un ritm fără precedent. Transformarea digitală a companiilor este necesară acum pentru supraviețuirea acestora. În urma pandemiei angajații și companiile din servicii vor avea de gestionat noile atitudini și comportamente ale consumatorilor, care preferă mediul online. Pentru activarea soluțiilor și susținerea experiențelor relevante pentru consumatori, liderii trebuie să implice mult mai mult membrii echipei. Care sunt mecanismele cele mai potrivite pentru a face acest lucru?
Este timpul să ne pregătim pentru următoarea fază. Industriile care au fost în status quo timp de un deceniu sunt acum larg deschise pentru a se transforma. Companiile care se vor mișca rapid și decisiv vor câștiga.
From defensive to offensive growth during the pandemic generated by COVID-19Constantin Magdalina
The document discusses strategies for companies to shift from a defensive to offensive posture during the COVID-19 pandemic. It outlines that initially companies focused on mitigating risks, ensuring liquidity and stabilizing operations. However, it is now time to prepare for growth by developing new products/services, pivoting business models and investing in new technologies. Offensive companies focus on potential opportunities rather than risks alone and allocate significant budgets to technology investments. The document provides steps for companies to assess impacts, develop new strategies to beat competitors, strengthen teams and implement new value propositions to drive growth.
Pași esențiali pentru trecerea cu succes la spațiul virtual de muncăConstantin Magdalina
Până acum lucrul de acasă era o opțiune folosită pentru creșterea motivării angajaților prin conceptul de work-life balance, ponderea lucrului de acasă fiind în majoritatea cazurilor de 1 zi/săptămână. Astăzi, sub impactul crizei COVID-19, lucrul de acasă nu mai e o opțiune ci o soluție. Astfel a devenit obligația companiilor de a crea un mediu de lucru digital care să permită telemunca.
Essential steps for a successful transition to the virtual workspaceConstantin Magdalina
Until now, working from home was an option used to increase employee motivation through the concept of work-life balance, the share of working from home being in most cases 1 day / week. Today, under the impact of the COVID-19 crisis, working from home is no longer an option but a solution. Thus, it has become the obligation of companies to create a digital work environment that allows remote working.
Sunt vremuri incerte pentru toată lumea. Cu o recesiune iminentă, tentația de a reduce bugetul de marketing este mare. Acest lucru ar putea avea un impact și mai mare asupra oportunităților viitoare. Prin urmare, pivotarea strategiei de marketing pentru a vă asigura că rămâneți relevanți pentru consumatori este foarte importantă. Odată cu ordonanțele militare succesive și restricționarea activităților, multe companii sunt obligate să-și regândească modul în care își desfășoară activitatea. Măsurile de distanțare socială determină mutarea comportamentelor de cumpărare preponderent în mediul online.
În mijlocul crizei, este importat ca liderii să propună soluții raționale – dar creierul nu poate funcționa rațional dacă nu
rezolvăm o problemă emoțională: FRICA. Prezenta aici un exercițiu practic de transformare a fricilor în acțiuni productive.
1. Accentuarea izolării 2. Neîncrederea în igiena semenilor și a produselor 3. Mobilitate limitată 4. “Convertirea” mesei din sufragerie în birou 5. Creșterea tensiunii și conflictului 6. Reconversie fără precedent 7. Identitate dincolo de serviciu
8. Limitarea contactului cu seniorii 9. Orice se livrează acasă
1. Asigurarea siguranței sanitare a angajaților 2. Revizuirea politicilor privind acordarea concediilor medicale 3. Modificarea politicilor privind munca la distanță 4. Asigurarea disponibilității și continuității forței de muncă 5. Stabilirea unor canale alternative de comunicare 6. Motivarea angajaților
7. Susținerea managerilor
7 marketing and sales tactics are recommended for success in the post-COVID economy. The tactics include: 1) using social media to communicate empathetically with current customers; 2) discovering new opportunities despite adversity through agility and intuition; 3) observing new buying behaviors that have emerged; 4) adding a digital segment to the sales process to match changes in online consumer behavior; 5) structuring and adapting recovery strategies using scenario-based approaches; 6) creating capacity for frugal innovation through competence, trust, autonomy and communication; and 7) continuously recalibrating approaches and efforts.
Acest studiu sondează percepțiile directorilor executivi și managerilor cu privire la centrarea pe client a strategiei și proceselor
companiei. Chestionarul, la care s-au primit 723 de răspunsuri, a fost aplicat în perioada 24 septembrie – 28 noiembrie 2018. În
acest raport vorbim despre centrarea pe client ca fiind o strategie care aliniază dezvoltarea și livrarea produselor companiei în
jurul nevoilor consumatorilor, cu scopul de a crește valoarea companiei. Studiul prezintă date comparative cu ediția din anul 2017.
The survey found that while digital transformation is becoming more central to business strategies in Romania, many companies still lack confidence and knowledge about digitalization, and over half say digital business models have significantly changed their industries. Obstacles to further digitalization include a lack of digital consumers and the perception that challenges outweigh capabilities.
Barometrul digitalizarii in Romania - studiu comparativ 2017 vs 2018. Versiunea completa de 83 de slide-uri o gasiti pe https://valoria.ro/portfolio/barometrul-digitalizarii-companiile-din-romania-2018/
1. Social media and the Romanian
business environment
The impact of marketing through social
networks (social media) on the local
business environment
2015 edition
2. Page 2
About the study “Social media and the Romanian business environment”
This study, which has reached the third annual edition, analyzes the responses of 270 representatives of companies from various
industries in Romania regarding their marketing approach through social networks and the impact this type of marketing currently
has upon their performance and business operations.
Top 5 key
findings
In 2015, 74% of respondents say they use social networks to promote their company and plan to used them further. 21%
of respondents say that the utilization of social networks is part of their communication strategy, rising by two percent
compared to 2014.
The “star” platform this year in Romania remains Facebook with 92% of responses (93% globally), followed by
LinkedIn with 75% (71% globally) and YouTube with 37% (55% globally). In Romania, a noteworthy growth shows
the utilization of LinkedIn (+14% compared to 2014), YouTube (+8% compared to 2014), and Twitter (+8%
compared to 2014).
In 2015, 91% of respondents say that the utilization of social networks provides them a competitive advantage
compared to the companies which do no use social media. In the top of the pursued benefits remain marketing,
sales, and recruitment. Significant growth is recorded for networking (48% of respondents, +13% compared to
2014) and competitive analysis (21% of respondents, +6% compared to 2014).
The utilization of social networks for recruitment remains a priority for companies. In the driving seat of the ranking
is the banking and financial industry with 20% of respondents. The financial and banking institutions also highlight
the utilization of social networks for employer branding improvement. 18% of respondents from pharma and 15% of
respondents from retail/distribution sectors say they use social networks for increased customer loyalty.
The present study is based on a questionnaire conducted between 3 – 20 November 2015. The report analyzes the responses of
the 270 respondents from the local business environment. The report used for global comparative data is the “2015 Social Media
Marketing Industry Report – How Marketers Are Using Social Media to Grow Their Businesses”.
25% of respondents (+7% compared to 2014) use listening tools for social networks and react to the customer opinions.
40% of respondents say they have not used listening tools yet, but they plan to implement such tools in the following
period. The investments will be carried out in the IT&C industry (56% of respondents), retail (50% of respondents,
advertising/media services (43%), pharmaceuticals and healthcare (42% of respondents).
1
2
3
4
5
Social media and the Romanian business environment
3. Page 3
The platforms used for social
media marketing in the Romanian
business environment
Section 1
4. Page 4
Q1 Do you use social networks to promote your company?
(single answer)
Total answers: 269
Skipped this question: 0
In 2015, 74% of respondents use social networks to promote their company and intend to use them further (on increase from 58%
in 2014), while 13% of respondents say they do not use social networks, but plan to use them in the next period (on increase from
28% in 2014). The percentage of those who do not use social networks and do not intend to use them to promote their company is
on decrease from 13% in 2014 to 11% in 2015.
58%
1%
28%
13%
2014
Yes and I plan to use
them further
Yes but I will not use
them anymore in the
next period
No but I plan to use
them in the next
period
No and I do not
intend to use them
74%
2%
13%
11%
2015
Yes and I plan to use
them further
Yes but I will not use
them anymore in the
next period
No but I plan to use
them in the next
period
No and I do not
intend to use them
Social media and the Romanian business environment
5. Page 5
Q2 If you do use social media, which of the following platforms?
(multiple answers)
Total answers:172
Skipped this question: 97
The “star” platform in Romania this year remains Facebook with 92%, on decrease by 1% compared to the previous year. At global
level, Facebook is the most used platform as well with 93%. In Romania, LinkedIn has recorded a significant growth (+14% y-o-y).
LinkedIn is the third ranked platform globally with 71%, overpassed by Twitter on the second place with 79%. On the local level,
YouTube shows a +8% growth y-o-y up to 37% (55% globally). In Romania, the second highest growth rate has been recorded by
Instagram:+13%, from 7% in 2014 to 20% in 2015 (36% globally).
4%
7%
7%
8%
7%
31%
27%
29%
61%
93%
3%
2%
9%
10%
20%
30%
35%
37%
75%
92%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Other
Yahoo Messenger
Skype
Pinterest
Instagram
Google+
Twitter
YouTube
LinkedIn
Facebook
2015
2014
Social media and the Romanian business environment
6. Page 6
The strategy, timing and frequency
of use of social networks in the
Romanian business environment
Section 2
7. Page 7
Q3
Does your organization have a strategy regarding social
networks? (single answer)
Total answers: 172
Skipped this question: 97
While in 2015, 44% of respondents said they had a strategy regarding social networks within the marketing team (vs
46% in 2014), and 21% had integrated the strategy at the company level (vs 19% in 2014), only 2% said they had a
social media strategy within the commercial team (on decrease from 7% in 2014). On the other hand, the percentage of
those who acknowledged that they did not yet have a strategy on social network marketing is on increase from 27% in
2014 to 32% in 2015.
1%
7%
19%
27%
46%
1%
2%
21%
32%
44%
0% 10% 20% 30% 40% 50%
Other situation
Yes, we have a strategy across the
commercial team
Yes, we have a strategy across the company
We do not have a strategy regarding the
social networks
Yes, we have a strategy across the
marketing team
2015
2014
Social media and the Romanian business environment
8. Page 8
Q4
For how long have you been using social networks in your
company? (single answer)
Total answers: 172
Skipped this question: 97
23% of the Romanian companies use social networks on average for 2-3 years, followed by 20% which have been
using social media for 1-2 years. No less than 16%, though, are companies who have been using social media as part
of the marketing mix under 1 year. At the other end of the ranking scale there are 22% of the companies which have
been using social media for more than 4 years.
16%
33%
24%
15%
7%
5%
16%
20%
23%
19%
6%
16%
0% 5% 10% 15% 20% 25% 30% 35%
Less than 1 year
1-2 years
2-3 years
3-4 years
4-5 years
Over 5 years
2015
2014
Social media and the Romanian business environment
9. Page 9
Q5
What is the weekly amount of time you assign for promoting your
company within social networks? (single answer)
Total answers: 172
Skipped this question: 97
For 58% of the companies, the communication through social media occupies 1-5 hours weekly (on increase from 54%
in 2014). On the 6-10 hours bracket the percentage of responses remains the same (20%), while the responses for
interval 11-20 hours weekly has decreased from 16% in 2014 to 9% in 2015. However, the higher levels have increased
between 1% and 3%. Globally, 33% of companies communicate via social networks on average 1-5 hours per week,
25% between 6-10 hours per week, while 12% communicate through social media between 11-20 hours weekly.
54%
20%
16%
5%
2%
3%
58%
20%
9%
8%
1%
4%
0% 10% 20% 30% 40% 50% 60% 70%
1-5 hours
6-10 hours
11-20 hours
21-30 hours
31-40 hours
Over 40 hours
2015
2014
Social media and the Romanian business environment
10. Page 10
Q6 How often do you post information on social networks?
(single answer)
Total answers: 163
Skipped this question: 106
The frequency of social networks use has decreased significantly. In 2015 only 36% of respondents say they use social
media daily, 5% less than in 2014 and 13% less than in 2013. However, the percentages have grown for those using social
media every 2-3 days, from 15% in 2013 and 23% in 2014 to 28% in 2015. The frequency of use of weekly communication
through social media also had increased from 22% to 23%. The resistance area of those who use social media once every
few months has decreased from 9% to only 3%.
41%
23%
22%
5%
9%
36%
28%
23%
10%
3%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
Daily
Once in 2-3 days
Weekly
Monthly
Once every few months
2015
2014
Social media and the Romanian business environment
11. Page 11
Q7
What social media channels do you use regularly for placing sponsored
ads to increase the awareness of your company? (multiple answers)
Total answers: 172
Skipped this question: 97
The most used social media channels for increasing the corporate awareness through “sponsored ads” are: Facebook
ads (74%), Google ads (47%), and LinkedIn ads (30%). It is easy to note that for many channels used for “sponsored
ads” in Romania the percentages are similar to those identified in the global study “2015 Social Media Marketing
Industry Report – How Marketers Are Using Social Media to Grow Their Businesses”.
74%
47%
30%
9%
6% 4% 4% 3% 1%
8%
84%
41%
18%
12%
7%
17%
4% 2% 4%
7%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Facebook
ads
Google ads LinkedIn
ads
YouTube
ads
Promoted
blog posts
Twitter ads Instagram
ads
SlideShare
ads
Pinterest
ads
Other
2015 Romania 2015 Global
Social media and the Romanian business environment
13. Page 13
Q8
Which department in your company is in charge with social
networks? (single answer)
Total answers: 163
Skipped this question: 106
Although on decrease (from 51% to 46%), the marketing department remains number one in the top of departments in charge with
social networks. However, a significant percentage of companies (28%) say they do not have a department dealing with the
communication on social networks. There are companies in which this activity belongs to a special department dedicated to the
communication on social networks (12%), to HR (7%) or to IT (1%). But the most important aspect is that only 12% of companies
have a department dedicated to communication on social media.
8%
4%
6%
8%
23%
51%
0% 10% 20% 30% 40% 50% 60%
Other
IT department
HR department
A specially dedicated
department for communication
through social networks
We do not have a department
that is in charge with social
networks
Marketing department
2014
6%
1%
7%
12%
28%
46%
0% 10% 20% 30% 40% 50%
Other
IT department
HR department
A specially dedicated
department for communication
through social networks
We do not have a department
that is in charge with social
networks
Marketing department
2015
Social media and the Romanian business environment
14. Page 14
Q9
Do you manage the campaigns on social networks by yourself or
externalize them (specialized agency)? (single answer)
Total answers: 163
Skipped this question: 106
More and more respondents (on increase from 64% in 2014 to 75% in 2015) say they manage their own campaigns on
social media. Increasingly less externalized these services (14% in 2014 vs 6% in 2015).
14%
22%
64%
0% 20% 40% 60% 80%
We use external services
We manage them through
internal resources in
colaboration with external
services
We manage the campaigns
2014
6%
19%
75%
0% 50% 100%
We use external services
We manage the campaigns
through internal sources in
collaboration with external
services
We manage the campaigns
2015
Social media and the Romanian business environment
15. Page 15
Q10
What kind of activities performed on social media do you
externalize? (multiple answers)
Total answers: 147
Skipped this question: 122
Regarding the activities on social networks, 46% of companies say they outsource the design and development, 23%
outsource the content creation, and 16% each outsource market research and public relations (PR). The strategy is
outsourced only by 10% of companies, while updating statuses is kept in house by no less than 90% of companies.
34%
10%
10%
13%
16%
16%
23%
46%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
Other
Strategy
Updating statuses
Managing the community through social networks
Public Relations (PR)
Market research
Creating content
Design and development
2015
Social media and the Romanian business environment
16. Page 16
Q11
Can your company measure the return on investment (ROI)
of social media activities? (single answer)
Total answers: 147
Skipped this question: 122
In 2015, the percentage of those “undecided” about measuring the of return on investment in social media activities has
decreased (from 52% in 2014 to 41% in 2015) in favor of those who “totally agree” (on increase from 6% to 18% in
2015), and “agree” (on increase from 28% in 2014 to 31% in 2015). In 2015, only 10% respondents “disagree” or “totally
disagree” regarding the company’s possibility to measure the return on investment of activities on social networks
compared to 14% in 2014.
2%
12%
52%
28%
6%
2%
8%
41%
31%
18%
0% 10% 20% 30% 40% 50% 60%
Totally disagree
Disagree
Undecided
Agree
Totally agree
2015
2014
Social media and the Romanian business environment
18. Page 18
Q12.1 What kind of content do you offer to followers? (multiple answers)
In top 3 types of content offered to the followers on social media are the following: information about the company’s
product and services (77%), information about the company (66%), and information on campaigns, promotions, direct
and indirect sales (52%). Social media is also increasingly used for recruitment (37% in 2015 compared to 35% of
respondents in 2014).
Total answers: 145
Skipped this question: 124
4%
21%
35%
43%
62%
69%
77%
7%
32%
37%
44%
52%
66%
77%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Others
Content that is not related to the company
Job offers
Answer the questions, suggestions, and
complaints
Information about campaigns, promotions
and direct or indirect sales
Information about the company: company
history, testimonials of current clients, events
Information about the company products and
services
2015
2014
Social media and the Romanian business environment
19. Page 19
Q12.2 What kind of content do you offer to followers? (multiple answers)
The industries that use social networks the most for communicating information about the products and services are the
following: tourism (100% of respondents), retail & wholesale (90%), and companies from advertising and media services
industry (65%). Tourism industry scores the highest regarding recruitment on social networks (50%), followed by finance
and banking sector (44%) and IT&C (37%).
Total answers: 145
Skipped this question:124
By industry sector of the respondent companies
49%
50%
50%
20%
50%
38%
60%
50%
32%
57%
52%
100%
25%
25%
30%
20%
44%
13%
17%
25%
26%
37%
50%
35%
25%
50%
20%
50%
13%
60%
25%
21%
22%
26%
50%
63%
25%
90%
20%
56%
13%
60%
58%
32%
65%
56%
100%
37%
25%
80%
20%
44%
13%
40%
50%
14%
39%
44%
75%
32%
20%
20%
6%
40%
25%
14%
35%
22%
25%
0% 20% 40% 60% 80% 100%
Other
Public administration
Retail and/or wholesale
Construction / Real Estate
Finance and banking
Power / Utilities & Mining
Food industry / Agriculture
Pharmaceutical Industry / Healthcare
Industry / Production
Advertising / Media
Telecomunications / IT&C
Tourism
Information about the company: company
history, testimonials of current clients,
events
Job offers
Answer to questions, suggestions, and
complaints
Information about the company products
and services
Information about campaigns, promotions
and direct or indirect sales
Content that is not related to the company
Social media and the Romanian business environment
20. Page 20
Q13
Do you ask followers on social networks about what they expect from
your products/services? (single answer)
Although 17% of companies say they do not ask followers on social networks regarding their requirements for the
products and services offered (+3% compared to the previous year), 33% say they involve their followers and act upon
their feedback. The majority of the respondents intend to consider the opinion of customers on social networks in the
future, thus confirming the trend whereby companies wish to normalize their relationship with social consumers who
form their buying decisions in the online environment.
Total answers: 145
Skipped this question: 124
14%
49%
2%
35%
17%
46%
4%
33%
0% 10% 20% 30% 40% 50% 60%
No, we do not consider it is a suitable environment for
obtaining this information
No, but we plan to involve them in the next period
Yes, we involve followers but we do not act in
accordance with their feed-back
Yes, we involve followers and act in accordance with
their feed-back
2015
2014
Social media and the Romanian business environment
21. Page 21
Q14
Do you use the communication through social networks to interact with
your employees? (tools such as portals, forums, blogs) (single answer)
Using social media for interaction with employees shows polarized results. On the one hand, 23% of respondents say
they use communication through social networks to interact with the employees, on increase by 8% compared to 2014.
On the other hand, 41% of respondents say they do not consider it is the case to use social media platforms for this
purpose, representing an increase by 6% compared to 2014.
Total answers: 145
Skipped this question: 124
31%
35%
15%
19%
19%
41%
23%
17%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
We do not use at this time, but we plan to use them in
the next period
We do not consider to be the case for using such
tools
Yes, we use social networks as part of the internal
communication strategy
Yes, we use social networks but we have not
established a precise policy
2015
2014
Social media and the Romanian business environment
22. Page 22
Q15
Do you think that companies which use social networks have a competitive advantage in
comparison to the companies who don’t? (single answer)
The results of 2015 edition show a major increase, from 29% in 2014 to 42% in 2015, of those who “totally agree” that
the using social networks to interact with the clients brings a competitive advantage. In total, 91% responded positively
to this question, and the rate of disagreement dropped to only 2% in 2015 compared to 6% in 2014. This result confirms
the need to consider the online environment in a planned and strategic manner, coordinated at the company level.
Total answers: 145
Skipped this questions: 124
1%
5%
20%
45%
29%
1%
1%
7%
49%
42%
0% 10% 20% 30% 40% 50% 60%
Totally disagree
Disagree
Undecided
Agree
Totally agree
2015
2014
Social media and the Romanian business environment
23. Page 23
Q16 Do you think marketing via social networks is effective?
(single answer)
71% of the companies in Romania “totally agree” and “agree” that the marketing on social networks is efficient. The rate
of respondents who “totally agree” has increased from 18% in 2014 to 23% in 2015. The results reveal a better
calibration of online marketing projects towards achieving business objectives and also a more accurate adjustment of
management expectations regarding the use of the online channels.
Total answers: 210
Skipped this question: 59
1%
5%
24%
52%
18%
3%
4%
22%
48%
23%
0% 10% 20% 30% 40% 50% 60%
Totally disagree
Disagree
Undecided
Agree
Totally agree
2015
2014
Social media and the Romanian business environment
24. Page 24
Areas where social networks are
used in the Romanian business
environment, allocated budgets and
benefits obtained by companies
Section 5
25. Page 25
Q17.1
For which of the following areas do you use social networks
within the company you work for? (multiple answers)
Total answers: 163
Skipped this questions: 106
In general, the areas where companies use the social networks remain the same. The predominant use is in marketing and
communication. Significant increases come from respondents who use social media for networking purposes (+13% in 2015
vs +6% in 2014). There is an increased number of companies using social media for recruitment (36% in 2015 compared to
34% in 2014). Some declines are in sales (-1%) and client service (-6%) areas.
2%
15%
20%
37%
34%
46%
35%
74%
89%
2%
21%
22%
31%
36%
45%
48%
72%
87%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Other
Competitive analysis
Research
Customer service
Recruitment
Sales
Networking
Marketing
Communication
2015
2014
Social media and the Romanian business environment
26. Page 26
Q17.2
For which of the following areas do you use social networks
within the company you work for? (multiple answers)
Total answers: 163
Skipped this question: 106
Although communication is the main area of social networks use regardless of industry, the aim of selling through social
media appears especially for the companies in tourism (100% of respondents), followed by companies in retail & wholesale
industry and food industry/agriculture (60% of respondents each). 56% of respondents in banking and financial industry use
social networks for recruitment, followed by companies in advertising/media (35% of respondents) and IT&C industry (30% of
respondents).
67%
70%
40%
75%
38%
60%
58%
46%
74%
67%
75%
18%
30%
6%
13%
17%
11%
17%
19%
23%
20%
6%
8%
18%
9%
15%
25%
25%
50%
31%
40%
33%
4%
26%
22%
50%
26%
20%
20%
56%
17%
18%
35%
30%
25%
56%
60%
40%
63%
13%
60%
67%
25%
70%
56%
75%
37%
60%
40%
25%
60%
33%
14%
30%
41%
100%
46%
10%
40%
19%
13%
40%
17%
18%
43%
41%
50%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Other
Retail and wholesale
Construction / Real Estate
Financial and Banking
Power / Utilities and Mining
Food industry / Agriculture
Pharmaceuticals industry / Healthcare
Industry / Production
Advertising / Media
Telecommunication / IT&C
Tourism
Communication
Competitive analysis
Research
Customer service
Recruitment
Marketing
Sales
Networking
Social media and the Romanian business environment
By industry sector of the respondent companies
27. Page 27
Q17.3
For which of the following areas do you use social networks
within the company you work for? (multiple answers)
Total answers: 163
Skipped this question: 106
The use of social networks for selling purpose is encountered primarily in small companies, under 50 employees (42% of
respondents) and in companies with 501-1000 employees (38% of respondents). The companies with more than 1000
employees report the largest number of respondents using social networks for recruitment purposes. Regardless of company
size, social networks are used specifically for communication and marketing.
By the number of employees of the respondent companies
70%
45%
58%
50%
60%
18%
9%
13%
17%
20%
9%
8%
17%
24%
36%
24%
20%
24%
27%
29%
40%
61%
36%
55%
25%
33%
42%
18%
24%
38%
23%
40%
27%
18%
25%
30%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
<50 employees
51-100 employees
101-500 employees
501-1000 employees
>1000 employees
Communication
Competitive analysis
Research
Customer service
Recruitment
Marketing
Sales
Networking
Social media and the Romanian business environment
28. Page 28
Q18.1 What benefits does the use of social networks bring you?
(multiple answers)
Total answers: 163
Skipped this question: 106
Increasing awareness and exposure to the market are the most important benefits of social networks; 53% of respondents
say that using social media generated sales opportunities and 37% of respondents had an actual increase in sales (+3%
compared to 2014). Although on decrease compared to previous year, nearly half of respondents indicate customer loyalty
as a benefit obtained by using social networks.
3%
19%
20%
26%
27%
37%
42%
45%
53%
71%
84%
0% 20% 40% 60% 80% 100%
Other
Availability of market insights
Improving the communication with
the employees
Reduced costs regarding
marketing
Developing business partnerships
Increased sales
Improving the image and
reputation of the employer
Customers loyalty
Generating sales opportunities
Increased market exposure
Increased brand awareness
2015
3%
21%
22%
22%
25%
34%
40%
51%
54%
63%
80%
0% 20% 40% 60% 80% 100%
Other
Improving the communication with
the employees
Availability of of market insights
Developing business partnerships
Reduced costs regarding
marketing
Increased sales
Improving the image and
reputation of the employer
Customers loyalty
Generating sales opportunities
Increased market exposure
Increased brand awareness
2014
Social media and the Romanian business environment
29. Page 29
Q18.2 What benefits does the use of social networks bring you?
(multiple answers)
Total answers: 163
Skipped this question: 106
The top three industries that report increased sales through social networks are tourism (100%), food (60%) and retail &
wholesale trade (50% of respondents). The respondents from tourism industry are reporting customer loyalty as a benefit,
which is also reported by companies in retail and wholesale (70%), as well as in pharmaceutical industry (58%). 75% of
respondents from tourism appreciate as positive the impact of social media on employer branding, followed by banking and
financial industry (56%) and retail & wholesale industry (50%).
33%
50%
20%
25%
60%
42%
18%
22%
22%
100%
59%
60%
40%
31%
60%
42%
25%
43%
22%
100%
35%
70%
31%
13%
40%
58%
21%
43%
22%
75%
24%
20%
13%
8%
11%
9%
7%
25%
85%
80%
40%
63%
38%
60%
58%
39%
78%
63%
50%
28%
30%
20%
13%
20%
8%
7%
26%
22%
50%
26%
30%
20%
13%
13%
42%
4%
22%
15%
70%
70%
40%
69%
60%
42%
32%
65%
52%
100%
17%
20%
25%
25%
18%
13%
15%
39%
50%
56%
13%
8%
18%
30%
37%
75%
0% 20% 40% 60% 80% 100%
Other
Retail and wholesale
Construction / Real Estate
Financial and Banking
Power / Utilities and Mining
Food industry / Agriculture
Pharmaceutical industry / Healthcare
Industry / Production
Advertising / Media
Telecommunication / IT&C
Tourism
Increased sales
Generating sales opportunities
Customers loyalty
Availability of market insights
Increased brand awareness
Developing business partnerships
Reduced costs regarding marketing
Increased market exposure
Improving the communication with
employees
Improving the image and reputation as
employer
Social media and the Romanian business environment
By industry sector of the respondent companies
30. Page 30
Q18.3 What benefits does the use of social networks bring you?
(multiple answers)
Total answers: 163
Skipped this question: 106
Social networks are perceived by all companies, regardless of size, as an alternative environment for increasing awareness
and market exposure. Small size companies appreciate more the positive impact on sales, reporting that social networks are
more effective than any other traditional marketing channels. As companies grow larger, they appreciate more the impact of
social media in building employer branding. The same correlation is noted in using social media for internal communication
improvement (43% of respondents in large companies, compared to only 26% of respondents in small size companies).
By the turnover of the respondent companies
32%
26%
21%
22%
22%
46%
32%
29%
44%
30%
34%
30%
29%
67%
26%
13%
17%
8%
33%
4%
66%
57%
50%
89%
61%
26%
19%
22%
13%
20%
17%
17%
33%
58%
49%
38%
67%
48%
11%
13%
8%
33%
35%
26%
32%
25%
56%
43%
0% 20% 40% 60% 80% 100%
< € 1 milion
€ 1-10 milions
€ 10-50 milions
€ 50-100 milions
> € 100 milions
Increased sales
Generating sales opportunities
Customers loyalty
Availability of market insights
Increased brand awareness
Developing business partnerships
Reduced costs regarding marketing
Increased market exposure
Improving the communication with
employees
Improving the image and reputation
as employer
Social media and the Romanian business environment
31. Page 31
Q19.1
What stage of the sales process do you influence
through social networks? (multiple answers)
Total answers: 147
Skipped this question: 122
59% of respondents say they influence prospecting and identifying sales opportunities through social networks, 41% say
they can pre-qualify the opportunities by collecting information and 35% can support online offering through online
chats/discussions and demonstrations about products or services offered. In contrast, 18% of the companies say they do not
use social networks in the process of selling, a higher percentage compared to 2014.
14%
20%
30%
37%
38%
35%
61%
18%
27%
31%
31%
35%
41%
59%
0% 10% 20% 30% 40% 50% 60% 70%
We do not use social media in the sales process
Sale: order taking and discussion based on it
Qualifying potential customers and providing
information about the company or products
Post-sale: regular briefings, handling complaints
Offering: discussions about products or sevices
offered, online demonstrations
Pre-qualification of the potential customers: gathering
information about them
Prospecting: identifying sales opportunities
2015
2014
Social media and the Romanian business environment
32. Page 32
Q19.2
What stage of the sales process do you consider to influence
through social networks? (multiple answers)
Total answers: 147
Skipped this question: 122
Collecting information through social networks is carried out especially in tourism (100% of respondents), retail & wholesale
(50%), and food industry (40%). Offering and selling online are completely missing from energy companies, utilities and
mining. Industries that use social media for the sale purpose are: tourism (100%), retail & wholesale trade (30%), and
pharmaceutical industry (25%).
51%
80%
40%
25%
13%
40%
33%
18%
52%
44%
100%
35%
50%
19%
40%
33%
14%
35%
30%
100%
23%
50%
13%
20%
25%
7%
30%
22%
75%
25%
40%
20%
31%
60%
42%
14%
26%
22%
50%
26%
30%
19%
20%
25%
11%
17%
15%
50%
26%
40%
20%
25%
13%
20%
17%
7%
30%
19%
25%
12%
31%
25%
8%
21%
4%
15%
0% 20% 40% 60% 80% 100%
Other
Retail and wholesale
Construction / Real Estate
Financial and Banking
Power / Utilities and Mining
Food industry / Agriculture
Pharmaceutical industry / Healthcare
Industry / Production
Advertising / Media
Telecommunication / IT&C
Tourism
Prospecting: identifying sales opportunities
Pre-qualification of the potential customers:
gathering information about them
Qualifying potential customers and
providing information about the company or
products
Offering: discussions about products or
sevices offered, online demonstrations
Sale: order taking and discussion based on
it
Post-sale: regular briefings, handling
complaints
We do not use social media in the sales
process
Social media and the Romanian business environment
By industry sector of the respondent companies
33. Page 33
Q20.1
What is the budget you invested in the promotion through social
networks in the past year? (single answer)
Total answers: 147
Skipped this question: 122
52% of respondents invested less than EUR 1000 in promotion through social networks in the past year, 10% invested
between EUR 1000 and EUR 3000, while 23% invested more than EUR 3000. A significant percentage (15%) of
respondents say they do not know whether their companies invested in promoting their company through social media
in the past year.
20%
42%
15%
8%
7%
8%
15%
52%
10%
7%
6%
10%
0% 10% 20% 30% 40% 50% 60%
Don't know
< € 1000
€ 1000-3000
€ 3000-5000
€ 5000-10000
> € 10000
2015
2014
Social media and the Romanian business environment
34. Page 34
What is the budget you invested in the promotion through social
networks in the past year? (single answer)
Total answers: 147
Skipped this question: 122
The largest budgets, of over EUR 10,000 per year, are allocated by the banking and financial services industry (25% of
respondents), retail & wholesale, IT&C, and advertising/media sectors (11% each), as well as by companies in
production sector (7% of respondents). At the same time. 33% of respondents from banking and financial services and
energy/utilities industry say they do not know what was the budget invested in the promotion on social networks, which
supports the idea of budgets being shared across multiple departments..
Q20.3
7%
11%
25%
7%
11%
11%
2%
8%
34%
11%
7%
10%
10%
11%
11%
11%
7%
11%
17%
66%
9%
14%
5%
5%
46%
34%
78%
100%
25%
33%
100%
78%
36%
63%
47%
100%
17%
33%
33%
29%
11%
16%
Other
Public administration
Retail and wholesale
Construction / Real Estate
Financial and Banking
Power / Utilities and Mining
Food industry / Agriculture
Pharmaceutical industry / Healthcare
Industry / Production
Advertising / Media
Telecommunication / IT&C
Tourism
> € 10000
€ 5000-10000
€ 3000-5000
€ 1000-3000
< € 1000
I don't know
Social media and the Romanian business environment
By industry sector of the respondent companies
35. Page 35
What is the budget you invested in the promotion through social
networks in the past year? (single answer)
Total answers: 147
Skipped this question: 122
The number of respondents who can not estimate the size of the invested budget in the promotion on social media
increases as the size of the companies gets larger. This result emphasizes the idea that in the large companies,
promotion through social networks is an organization-wide strategy, and budgets are shared across multiple
departments. Large budgets, of over EUR 10,000 per year, are invested by organizations with over EUR 50 million
turnover and hundreds of employees.
Q20.2
By the turnover of the respondent companies
3%
10%
7%
25%
27%
3%
3%
20%
12%
13%
5%
7%
20%
7%
12%
7%
13%
13%
66%
56%
40%
25%
7%
11%
17%
13%
25%
33%
< € 1 milion
€ 1-10 milions
€ 10-50 milions
€ 50-100 milions
>100 milions
> € 10000
€ 5000-10000
€ 3000-5000
€ 1000-3000
< € 1000
I don't know
Social media and the Romanian business environment
36. Page 36
Q21.1
Do you think that generating sales opportunities through social
media is effective? (single answer)
64% of respondents agree with the statement that generating sales opportunities on social networks is an effective
approach, but 30% are undecided on this. Significant lower percentages are recorded for those who disagree that
generating sales opportunities is effective on social networks.
Total answers: 199
Skipped this question: 70
0%
8%
26%
53%
13%
1%
5%
30%
49%
15%
0% 10% 20% 30% 40% 50% 60%
Totally disagree
Disagree
Undecided
Agree
Totally agree
2015
2014
Social media and the Romanian business environment
37. Page 37
Q21.2
Do you think that generating sales opportunities through social
media is effective? (single answer)
Companies with turnover between EUR 50-100 million indicate the highest efficiency in generating sales opportunities.
High efficiency in sales is reported by small size companies, with turnover of up to EUR 10 million, for which social
channels are the most effective method of attracting potential clients.
Total answers: 199
Skipped this question: 70
By the turnover of the respondent companies
15%
24%
8%
22%
4%
55%
38%
42%
67%
48%
24%
32%
42%
11%
44%
4%
6%
4%
4%
2%
4%
< €1 milion
€ 1-10 milions
€ 10-50 milions
€ 50-100 milions
> € 100 milions
Totally agree
Agree
Undecided
Disagree
Totally disagree
Social media and the Romanian business environment
38. Page 38
Q22.1
Do you use monitoring / "listening" tools for social networks to find out what is
being said about your company/products? (single answer)
Of those 39% respondents who say that use monitoring tools for social networks to find out what is being said about
their company or the company’s products, 25% react to the notifications received, and 14% say that do not have a
response policy in this regard. It is noteworthy the increase from 21% in 2014 to 40% in 2015 of those who are eager to
implement such tools, but also the sharp decline with 21% compared to 2014, of those who say that do not consider it
appropriate to use social listening tools.
Total answers: 199
Skipped this question: 70
42%
21%
19%
18%
21%
40%
14%
25%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
We do not consider appropriate to use such tools
We do not use at the moment, but we plan to use in
the next period
Yes, we use such tools, but we do not have a policy
for replying
Yes, we use and react to the notifications received
2015
2014
Social media and the Romanian business environment
39. Page 39
Q22.2
Do you use monitoring / "listening" tools for social networks to find out what is being
said about your company/products? (single answer)
From the perspective of the sectorial analysis of the respondent companies it is easy to notice that the companies most
connected to consumers’ opinion expressed in social media are those in tourism. In the next period of time, the
investments in implementing social listening tools will come from IT&C (55% of respondents), retail & wholesale (50%),
advertising/media (44%), and pharmaceutical industry (42% of respondents).
Total answers: 199
Skipped this question: 70
32%
50%
10%
37%
13%
20%
25%
18%
30%
19%
25%
7%
25%
30%
13%
40%
17%
18%
13%
15%
50%
45%
50%
40%
25%
25%
40%
42%
32%
44%
55%
16%
25%
10%
60%
25%
62%
16%
32%
13%
11%
25%
0% 20% 40% 60% 80% 100%
Other
Public administration
Retail and wholesale
Construction / Real Estate
Financial and Banking
Power / Utilities and Mining
Food industry / Agriculture
Pharmaceutical industry / Healthcare
Industry / Production
Advertising / Media
Telecommunication / IT&C
Tourism
Yes, we use and react to the
notifications received
Yes, we use such tools, but we do
not have a policy for replying
We do not use at the moment, but we
plan to use in the next period
We do not consider appropriate to
use such tools
Social media and the Romanian business environment
By industry sector of the respondent companies
40. Page 40
This report is based on a survey undertaken
between 3 – 20 November 2015. The report
analyses the answers of 270 respondents
from the local de business environment.
Demographics
41. Page 41
Demographics
Romanian company (yes/no) Number of employees for 2015
58%27%
15%
Company with
domestic capital
Company with foreign
capital
Joint venture (foreign
and Romanian)
56%
6%
19%
4%
15%
0% 10% 20% 30% 40% 50% 60%
<50 employees
51-100 employees
101-500 employees
501-1000 employees
>1000 employees
Social media and the Romanian business environment
42. Page 42
Demographics
Industry sector Turnover for 2015
47%
24%
12%
5%
12%
0% 10% 20% 30% 40% 50%
< € 1 milion
€ 1-10 milions
€ 10-50 milions
€ 50-100 milions
> € 100 milions
Social media and the Romanian business environment
28%
2%
2%
3%
3%
4%
5%
6%
9%
11%
13%
14%
0% 5% 10% 15% 20% 25% 30%
Other
Tourism
Public administration
Construction / Real Estate
Food Industry / Agriculture
Power / Utilies and Mining
Retail and wholesale
Pharmaceutical industry /
Healthcare
Financial and Banking
Advertising / Media
Telecommunication / IT&C
Industry / Production
43. Page 43
Demographics
Respondent business title Respondent age
6%
39%
30%
25%
0% 10% 20% 30% 40% 50%
< 25 years
25-34 years
35-45 years
> 45 years
23%
4%
8%
30%
35%
0% 10% 20% 30% 40%
Other
Director / Manager / HR
specialist
Director / Manager / Sales
specialist
Director General / President /
CEO
Director / Manager / Marketing
specialist / Communication
Social media and the Romanian business environment
44. Page 44
Authors’ testimonials
Elena Badea
Director of Marketing
EY Romania
Constantin Măgdălina
Senior, Knowledge Management
EY Romania
Daniel Ionescu
Marketing Strategist
Social media changes the consumer’s
relationship with the product and
supplier. Nowadays the consumer
claims the role of a partner in
generating products/services models
due to the experience they had if
he/she cares about brand. Most easily
accessible environment for consumer
input, social media becomes an
incubator of ideas for product
development function of the companies.
Beyond idea co-generation social
media can also convert marketing
activities into sales. The conversion
rates of marketing and the relevance of
sale vary by industry, but always
strengthens the company’s soft power.
Modern marketing strategies have a
strong brand-consumer relationship in
digital. The impact of social networks
crossed the limit of identification new
selling opportunities long time ago.
Social consumers have become the
source of new ideas for product or
service development, perfectly
adapted to their needs. Using
listening tools for social consumers in
creating processes, promoting and
delivering secures major competitive
advantages that will quickly sideline
introverted company anchored in
“tradition”.
At its third edition, our study aims at
identify the social media trends that are
relevant to the Romanian business
environment. We want to make
available to marketing directors, as well
as to the top executives, a relevant set
of information that will facilitate their
understanding of how companies in
different industries from Romania
evolve year on year in the use of social
networks, both for corporate
communication and building
relationships, as well as for generating
sales.
Social media and the Romanian business environment
45. Page 45
Project team
Elena Badea
Director of Marketing
EY Romania
elena.badea@ro.ey.com
Constantin Măgdălina
Senior, Knowledge Management
EY Romania
constantin.magdalina@ro.ey.com
We would like to thank all the respondents for their support in conducting this
survey. We are delighted to see such a high interest in this topic and the prompt
responses.
Daniel Ionescu
Marketing Strategist
daniel.infod@gmail.com
The present slide-deck is a study/quantitative analysis which aims to highlight trends related to the topic and advance working
hypotheses to be validated by further extended market research, on representative samples. This material is accurate to the best of our
knowledge at the time of writing. It has an informative purpose and therefore we recommend professional advice before taking any
action.
Social media and the Romanian business environment
47. Page 47
Q12.2 What type of content do you offer to your followers?
(multiple answers)
The industries that use social networks the most for communicating information about the products and services are the following:
tourism (100% of respondents), retail & wholesale (90%), and companies from advertising and media services industry (65%).
Tourism industry scores the highest regarding recruitment on social networks (50%), followed by finance and banking sector (44%)
and IT&C (37%).
Total answers 145
Skipped this question:124
By the sector of the respondent companies
Industry
Information about
the company:
company history,
testimonials of
current clients,
events
Job offers
Answer
questions,
suggestions, and
complaints
Information about
the company
products and
services
Information about
campaigns,
promotions and
direct or indirect
sales
Content that is
not related to the
company
Public administration 50% 25% 25% 25% 25% 0%
Retail and wholesale 50% 30% 50% 90% 80% 20%
Construction / Real Estate 20% 20% 20% 20% 20% 20%
Financial and Banking 50% 44% 50% 56% 44% 6%
Power / Utilities & Mining 38% 13% 13% 13% 13% 0%
Food industry / Agriculture 60% 0% 60% 60% 40% 40%
Pharmaceuticals / Healthcare 50% 17% 25% 58% 50% 25%
Industry / Production 32% 25% 21% 32% 14% 14%
Advertising / Media 57% 26% 22% 65% 39% 35%
Telecommunication/ IT&C 52% 37% 26% 56% 44% 22%
Tourism 100% 50% 50% 100% 75% 25%
Social media and the Romanian business environment
48. Page 48
Q17.2
For which of the following areas do you use social networks
within the company you work for? (multiple answers)
Total answers: 163
Skipped this question: 106
Although communication is the main area of social networks use regardless of industry, the aim of selling through social
media appears especially for the companies in tourism (100% of respondents), followed by companies in retail & wholesale
industry and food industry/agriculture (60% of respondents each). 56% of respondents in banking and financial industry use
social networks for recruitment, followed by companies in advertising/media (35% of respondents) and IT&C industry (30% of
respondents).
By the sector of the respondent companies
Industry Communication
Competitive
analysis
Market
research
Customer
service
Recruitment Marketing Sales Networking
Retail and wholesale 70% 30% 20% 50% 20% 60% 60% 10%
Construction / Real Estate 40% 0% 0% 0% 20% 40% 40% 40%
Financial and Banking 75% 6% 6% 31% 56% 63% 25% 19%
Power / Utilities & Mining 38% 13% 0% 0% 0% 13% 0% 13%
Food industry / Agriculture 60% 0% 0% 40% 0% 60% 60% 40%
Pharmaceuticals / Healthcare 58% 17% 8% 33% 17% 67% 33% 17%
Industry / Production 46% 11% 18% 4% 18% 25% 14% 18%
Advertising / Media 74% 17% 9% 26% 35% 70% 30% 43%
Telecommunication/ IT&C 67% 19% 15% 22% 30% 56% 41% 41%
Tourism 75% 0% 25% 50% 25% 75% 100% 50%
Social media and the Romanian business environment
49. Page 49
Q18.2 What benefits does the use of social networks bring you?
(multiple answers)
Total answers: 163
Skipped this question: 106
The top three industries that report increased sales through social networks are tourism (100%), food (60%) and retail &
wholesale trade (50% of respondents). The respondents from tourism industry are reporting customer loyalty as a benefit,
which is also reported by companies in retail and wholesale (70%), as well as in pharmaceutical industry (58%). 75% of
respondents from tourism appreciate as positive the impact of social media on employer branding, followed by banking and
financial industry (56%) and retail & wholesale industry (50%).
By the sector of the respondent companies
Industry
Increased
sales
Generating
sales
opportunities
Customers
loyalty
Availability of
market
insights
Increased
brand
awareness
Developing
business
partnerships
Reduced
costs
regarding
marketing
Increased
market
exposure
Improving the
communication
with
employees
Improving the
image and
reputation as
employer
Retail and wholesale 50% 60% 70% 20% 80% 30% 30% 70% 20% 50%
Construction / Real Estate 20% 40% 0% 0% 40% 20% 20% 40% 0% 0%
Financial and Banking 25% 31% 31% 13% 63% 13% 13% 69% 25% 56%
Power / Utilities & Mining 0% 0% 13% 0% 38% 0% 13% 0% 25% 13%
Food industry / Agriculture 60% 60% 40% 0% 60% 20% 0% 60% 0% 0%
Pharmaceuticals / Healthcare 42% 42% 58% 8% 58% 8% 42% 42% 0% 8%
Industry / Production 18% 25% 21% 11% 39% 7% 4% 32% 18% 18%
Advertising / Media 22% 43% 43% 9% 78% 26% 22% 65% 13% 30%
Telecommunication/ IT&C 22% 22% 22% 7% 63% 22% 15% 52% 15% 37%
Tourism 100% 100% 75% 25% 50% 50% 0% 100% 0% 75%
Social media and the Romanian business environment
50. Page 50
Q19.2
What stage of the sales process do you consider to influence
through social networks? (multiple answers)
Total answers: 147
Skipped this question: 122
Collecting information through social networks is carried out especially in tourism (100% of respondents), retail & wholesale
(50%), and food industry (40%). Offering and selling online are completely missing from energy companies, utilities and
mining. Industries that use social media for the sale purpose are: tourism (100%), retail & wholesale trade (30%), and
pharmaceutical industry (25%).
By the sector of the respondent companies
Industry
Prospecting:
identifying sales
opportunities
Pre-qualification
of the potential
customers:
gathering
information about
them
Qualifying potential
customers and
providing
information about
the company or
products
Offering:
discussions
about products
or services
offered, online
demonstrations
Sale: order
taking and
discussion
based on it
Post-sale:
regular
briefings,
handling
complaints
We do not use
social media in
the sales
process
Retail and wholesale 80% 50% 50% 40% 30% 40% 0%
Construction / Real Estate 40% 0% 0% 20% 0% 20% 0%
Financial and Banking 25% 19% 13% 31% 19% 25% 31%
Power / Utilities & Mining 13% 0% 0% 0% 0% 13% 25%
Food industry / Agriculture 40% 40% 20% 60% 20% 20% 0%
Pharmaceuticals / Healthcare 33% 33% 25% 42% 25% 17% 8%
Industry / Production 18% 14% 7% 14% 11% 7% 21%
Advertising / Media 52% 35% 30% 26% 17% 30% 4%
Telecommunication/ IT&C 44% 30% 22% 22% 15% 19% 15%
Tourism 100% 100% 75% 50% 50% 25% 0%
Social media and the Romanian business environment
51. Page 51
Thank you!
The survey will be repeated in the same period in 2016,
and the new edition will include comparative data with
2015.