This document discusses enterprise data management. It defines enterprise data management as removing organizational data issues by defining accurate, consistent, and transparent data that can be created, integrated, disseminated, and managed across enterprise applications in a timely manner. It also discusses the need for a structured data delivery strategy from producers to consumers. The document then outlines some key enterprise data categories and provides a conceptual and logical view of an enterprise master data lineage architecture with data flowing between transactional systems, a data management layer, and analytics.