Engagement

The document discusses the importance of employee engagement for business success and recommends a process for building employee advocacy. It finds that companies with highly engaged employees have 12% higher customer advocacy, 18% higher productivity, and are 12% more profitable. The document recommends starting by measuring current employee engagement levels, listening to employees, engaging them around company values, having them experience best practices, translating values into behaviors, embedding and rewarding advocacy behaviors, and then measuring engagement again over time. Recent client examples like Mazda and Fat Face showed success with this approach.Read less