Elon Musk Renames Twitter.pdf

Elon Musk Renames Twitter
Elon Musk Renames Twitter
Twitter to X
For over 10 years, the blue and white bird logo has served as a
symbol of the social network’s distinct culture and lexicon, making
Twitter easily recognizable. The word “tweet” became a verb. A
“tweet” was a post. The term “Tweeps” was adopted to refer to
Twitter staff. Elon Musk, the SpaceX and Tesla billionaire who
purchased the platform for over $44 billion late last year has
officially changed the company’s renowned bird icon to an “X” as
part of a comprehensive revamp. He recently declared that the
company would “bid adieu to the Twitter brand and, gradually, all
the birds.” Currently, X.com points users to Twitter’s home page,

however, Twitter.com is still active. For a lot of users, branding in
the mobile application is not yet changed.
X as “everything app”
The transformation from Twitter to X is a reflection of Musk’s goal
to make his platform into what he defines as an “everything app.”
According to Twitter CEO Linda Yaccarino, the platform will also be
backed by artificial intelligence and will be “centered in video, audio,
messaging, payments/banking” as part of the revamp.
The simple “X” logo that was decided on has generated a lot of
controversy; some people are making fun of it and suggesting other
designs. One alternative reimagines the recognizable Twitter bird
icon with an “X” inside of it. Musk picked “X” ostensibly because he
“likes the letter X,” and it seems an on-brand choice given that one
of his earliest businesses was an online bank called X.com, and he
also created the spacecraft manufacturer SpaceX and the AI startup
X.AI.
The modifications, which remain in the making, are the most
obvious ones that Musk has implemented for Twitter since he
finalized the agreement to acquire the business last year. He has
already changed the platform’s features, such as badges intended to
verify users and the regulations dictating what can and cannot be
stated on the site, in addition to firing thousands of workers. Yet it
was impossible to overlook the name and logo alterations. By
beginning to erase the Twitter name, Elon Musk eliminated a long-
standing brand that had been in place since the company’s founding

in 2006 and that had simultaneously delighted and irritated
politicians, celebrities, and other users. Twitter’s blue bird mascot
first debuted in 2010 and then changed two years later.
The take
Business analysts view Twitter’s redesign, which undoes years of
branding behind its blue bird logo and makes it one of the most
recognizable social media brands, as a hazardous move. As a result
of Musk’s modifications to the site, Twitter has already had trouble
keeping advertisers since some people now worry that it is a risky
place for businesses to market.
In recent years, various technology businesses have changed their
names. Google changed its name to Alphabet Inc. to enable several
businesses inside the organization to expand independently of
search. Facebook changed its name to Meta Platforms Inc. to
highlight its dedication to the metaverse. But the brand names
persisted, and we still use Google to search for stuff. It’s uncommon
for business names to become so ingrained in our daily
conversations that people use them as verbs. Even more rarely does
the owner of such a brand indicate plans to deliberately compromise
it. With or without the designation X, Musk’s own brand is already
closely entwined with that of Twitter. One thing working in Elon
Musk’s favor now is his personal brand, which might be more potent
than the Twitter brand.
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Elon Musk Renames Twitter.pdf