The document outlines a 7-step digital strategy process: 1) Identifying catalysts like market forces and competitor moves, 2) Championing leadership to understand objectives and budgets, 3) Building a strong team to engage stakeholders, 4) Benchmarking risks and opportunities, 5) Building alternative strategies by bridging silos, 6) Synthesizing information into a coherent roadmap, 7) Aligning on KPIs, vision, and governance to execute the strategy. Each step addresses main factors, results, and challenges to develop and implement an effective digital strategy aligned with a changing digital economy.
A presentation explaining the background and purpose of digital strategy and sharing some tips on how to approach it. Originally presented at Reading Room Manchester's Digital Strategy breakfast event on 31st October, hence the Halloween theme.
Panel Discussion: Create a 360-degree view of your customers journey to engag...Dave Chaffey
This document summarizes a presentation on creating a 360-degree view of the customer journey to engage customers with the right message at the right time. It discusses reviewing customer touchpoints across the lifecycle to identify gaps and optimize engagement. It also addresses using insights to drive growth, satisfaction and loyalty through content marketing, digital transformation programs, and marketing technology governance. The presentation aims to provide strategies for using data and insights to improve engagement and growth.
1. The document discusses how user experience (UX) and search engine optimization (SEO) are closely related and how applying principles of information architecture and user behavior can improve a website's UX and SEO.
2. It provides an overview of techniques like using the consumer cross-stitch model, stages of awareness, keyword modifiers, and information foraging theory to understand user needs and design internal links, navigation, and site structure accordingly.
3. The presentation emphasizes the importance of a mobile-first and fast-loading approach, consistency in internal and external signals, and using structured data to improve understanding and ranking for search engines.
Dave Chaffey of Smart Insights steps you through 7 steps to create or improve your Influencer Relationship Management (IRM) programme. Plus Dave covers tools and measurement for you to use.
Robert Jones presented on transforming digital experiences through customer research optimization techniques. He discussed how his company, Smart Insights, uses techniques like AB testing and user research to improve their digital marketing. This includes testing landing pages, sales letters, emails and more. He also covered creating effective user personas to better understand customers and improve relevance. The presentation provided an overview of techniques and tools for user testing, research and creating an insight-driven culture to transform digital experiences.
A presentation explaining the background and purpose of digital strategy and sharing some tips on how to approach it. Originally presented at Reading Room Manchester's Digital Strategy breakfast event on 31st October, hence the Halloween theme.
Panel Discussion: Create a 360-degree view of your customers journey to engag...Dave Chaffey
This document summarizes a presentation on creating a 360-degree view of the customer journey to engage customers with the right message at the right time. It discusses reviewing customer touchpoints across the lifecycle to identify gaps and optimize engagement. It also addresses using insights to drive growth, satisfaction and loyalty through content marketing, digital transformation programs, and marketing technology governance. The presentation aims to provide strategies for using data and insights to improve engagement and growth.
1. The document discusses how user experience (UX) and search engine optimization (SEO) are closely related and how applying principles of information architecture and user behavior can improve a website's UX and SEO.
2. It provides an overview of techniques like using the consumer cross-stitch model, stages of awareness, keyword modifiers, and information foraging theory to understand user needs and design internal links, navigation, and site structure accordingly.
3. The presentation emphasizes the importance of a mobile-first and fast-loading approach, consistency in internal and external signals, and using structured data to improve understanding and ranking for search engines.
Dave Chaffey of Smart Insights steps you through 7 steps to create or improve your Influencer Relationship Management (IRM) programme. Plus Dave covers tools and measurement for you to use.
Robert Jones presented on transforming digital experiences through customer research optimization techniques. He discussed how his company, Smart Insights, uses techniques like AB testing and user research to improve their digital marketing. This includes testing landing pages, sales letters, emails and more. He also covered creating effective user personas to better understand customers and improve relevance. The presentation provided an overview of techniques and tools for user testing, research and creating an insight-driven culture to transform digital experiences.
This document summarizes a webinar on digital marketing priorities for 2018 presented by Imran Farooq. The webinar discusses 7Ps (Pathway, Positioning, Proficiency, Prosperity, Productivity, Propel, Productise) that marketers should focus on to avoid becoming redundant. It encourages marketers to have a clear direction and destination; create a magnetic presence; commit to mastery; get client success quickly; be in a flow state; use tools to accelerate; and generate revenue through productized models. The webinar provides advice on developing one's career from a £20k freedom seeker to a £200k+ master of influence and discusses creating a personal learning plan to focus
This document provides an overview of improving digital marketing skills. It discusses 5 pillars to focus on: understanding consumers, mastering marketing techniques, learning martech, optimizing platforms, and integrating marketing plans using insights. Specific topics covered include content marketing, marketing automation, mobile marketing, AI, personas, digital trends, tools, testing, and identifying skills gaps. The overall message is that marketers need a variety of skills across these areas to improve performance in today's digital landscape.
DIGITAL MARKETING - A Feature PresentationPRAKASH ARYA
Digital Marketing is a complex term to understand especially for whom, who are looking for it as their career option. This presentation gives a quick recap of the insight the digital marketing, it's trends, it's indian success story, various career avenues, and tips to become how to become a successful digital entrepreneurs.
Digital Marketing Operations Archetypes - MarTech 2014Jason Heller
Digital Marketing Operations presentation from the inaugural MarTech marketing technologist conference in Boston Aug 20, 2014. Presented by Jason Heller.
_______________________
Today's connected and empowered consumer is the catalyst for change within marketing organizations, inspiring systemic digital transformation. But achieving digital maturity and leadership is not as simple as increasing digital budgets, adding headcount to legacy org silos, or even hiring a marketing technologist.
Making the most of your digital marketing investments means evolving your marketing operations structure: the people, culture, processes, systems and partnerships that enable the full spectrum of digital capabilities. This session will highlight pitfalls to avoid and provide best-in-class examples of how enterprises are successfully reinventing marketing operations.
Digital Marketing Audit Template (2016)Tim Bourgeois
This document summarizes a workshop on conducting a digital audit. The workshop overview explains that a digital audit methodology involves assessing four key areas: advertising and promotion, websites, technology, and vendors. The goals are to identify cost-cutting techniques and understand a company's entire digital ecosystem. The presentation provides background on the rapidly evolving digital landscape and challenges of managing a digital operation. It then describes East Coast Catalyst's audit framework and approach, and includes a case study example. Key takeaways emphasize focusing an audit on areas like paid advertising, vendor management, and staffing, and ensuring executive support, stakeholder buy-in, and realistic scoping.
This document provides a checklist of questions to ask when hiring or evaluating a digital marketing agency. It outlines 8 key questions to ask, including whether the agency has experience in your industry, can provide references and case studies, what core and additional services they offer, how they measure and report on success, and whether they will integrate with your systems. It also provides a separate checklist of 5 additional questions for evaluating an existing agency, such as how they are measuring results, how often they provide reports, the level of work they should be doing, if they discuss new solutions, and how campaigns are managed.
International marketing : Increase your reach and conversion Smart Insights
Learn how to audit your content marketing effectiveness with an introduction to using SEO, CRO and translation.
A regular monthly webinar for Smart Insights members.
This webinar is about how to properly set a communication budget for your nonprofit and how can you optimize ROI on the strategies you may not have considered?
Explore E-Brochure of Digital Gurukul -
We provide 36 Modules of Intense Classroom and Practical Training in Digital Marketing.
About Digital Gurukul - Digital Gurukul Award winning Central India's 1st Complete Digital Marketing Training Institute in Indore with 2450+ students trained with lifetime support.
Visit - www.digitalgurukul.in
Call - 9584831230/9022888883 for FREE Counselling/Guidance
This document is an inbound marketing checklist that provides questions to assess an organization's current inbound marketing strategy. It covers areas like goals, budget, personas, website optimization, content creation, social media, email marketing, lead generation and qualification, and customer retention. The checklist can help companies identify opportunities to improve their inbound marketing strategy.
1) The document discusses transforming email marketing and marketing automation. It provides examples of measuring email marketing success, optimizing email targeting and content, and maximizing the use of automation through various touchpoint strategies and sequences.
2) Advanced techniques discussed include using predictive analytics to score leads, layered targeting with dynamic content, and options for incorporating marketing AI like chatbots and automated copywriting.
3) The presentation encourages attendees to assess their own capabilities and gaps to optimize their integrated marketing approaches.
This document discusses measuring the return on investment (ROI) of content marketing. It provides:
1. An overview of content marketing and its goal of driving profitable customer action.
2. A 7-step process for measuring content marketing ROI, including knowing your destination, developing a customer-inspired strategy, testing before investing, deciding key metrics, testing and optimizing, taking credit, and budgeting with insights.
3. Details on each step, such as starting with customers, choosing diagnostic and business metrics that matter, collecting data scientifically but interpreting artfully, and following the money funnel of attracting, nurturing and converting customers.
"Budget + Strategy: Tipping the Balance (Sheet) in Your Favor" WebinarBluespire Marketing
During this BlueSpire TrendLab webinar, our marketing experts analyze results from an exclusive BlueSpire poll on what marketers are experiencing with budgeting and strategic planning.
Among the many things discussed during the webinar were:
- How financial and healthcare marketers are approaching/handling strategic planning and budgeting.
- The importance of tracking, measuring and reporting, all key elements to consider when deciding how to target audiences and get budgets approved.
- Specific recommendations that can be implemented at any type of organization, including those in highly regulated industries.
Multi Channel-Marketing for Event PlannersMichael Doane
This presentation explores ways to engage attendees using various marketing channels, how to overcome obstacles in promoting technology and activities at events, and specific examples of best practices and applications. Attendees will walk away with an understanding of today’s most meaningful marketing channels and best ways to apply these to their meetings and conferences.
Learning Objectives:
Understand available marketing channels and which channels are relevant to their attendees and members.
Develop a marketing strategy for promoting technology and activities at their events.
Launch a multi-channel marketing campaign with consistent messaging across various platforms.
Webinar Social Media Marketing for Construction IndustrySimply Marcomms
This document provides an overview of social media marketing. It discusses various forms of social media like blogs, microblogs, social networks and media sharing sites. It also covers developing a social media marketing strategy, creating optimized content, measuring results and providing a case study example. The presentation aims to explain why social media is important for business and how to develop an effective social media presence and marketing plan.
Get to know about Digital Marketing Course AnjaliS76
This document provides information about a digital marketing course. It discusses the objectives of the course, which include learning fundamentals of digital marketing, social media marketing, content marketing, Google AdSense, affiliate marketing, and Google Display Network campaigns. The course also aims to teach skills like lead generation, hashtag viral marketing, creating blogs, and email marketing. The document notes that digital marketing professionals can expect annual salaries ranging from 2.2-3 lakhs for freshers to over 30 lakhs for senior professionals with many years of experience. It concludes that digital marketing will continue growing in importance and allow businesses to stay relevant by following new trends.
EMERGING ISSUES IN STRATEGIC MANAGEMENT PPT.pptxPawanJangidone1
Strategic management involves analyzing an organization's internal and external environment to identify opportunities and threats and develop strategies to capitalize on opportunities and minimize threats. The document discusses several emerging issues in strategic management, including digital transformation, sustainability, globalization, disruptive innovation, talent management, and ethics and governance. Organizations need strategic management to help them adapt to rapid technological changes, consider their social and environmental impact, and navigate complex global markets.
The situational analysis is an important part of the strategic planning process where an organization analyzes its current internal and external situation. This analysis helps identify strengths, weaknesses, opportunities, and threats (SWOT analysis).
The situational analysis involves evaluating both internal factors such as resources, competencies, processes etc. and external factors such as market trends, competition, economic conditions, regulations etc. This comprehensive evaluation of the organization and its environment helps identify strategic issues and informs the development of objectives and strategies. A well-conducted situational analysis lays the foundation for effective strategic decision making.
7f. How Can a Company Gain Competitive Advantage?
There are several ways a company can gain competitive advantage including:
1
This document summarizes a webinar on digital marketing priorities for 2018 presented by Imran Farooq. The webinar discusses 7Ps (Pathway, Positioning, Proficiency, Prosperity, Productivity, Propel, Productise) that marketers should focus on to avoid becoming redundant. It encourages marketers to have a clear direction and destination; create a magnetic presence; commit to mastery; get client success quickly; be in a flow state; use tools to accelerate; and generate revenue through productized models. The webinar provides advice on developing one's career from a £20k freedom seeker to a £200k+ master of influence and discusses creating a personal learning plan to focus
This document provides an overview of improving digital marketing skills. It discusses 5 pillars to focus on: understanding consumers, mastering marketing techniques, learning martech, optimizing platforms, and integrating marketing plans using insights. Specific topics covered include content marketing, marketing automation, mobile marketing, AI, personas, digital trends, tools, testing, and identifying skills gaps. The overall message is that marketers need a variety of skills across these areas to improve performance in today's digital landscape.
DIGITAL MARKETING - A Feature PresentationPRAKASH ARYA
Digital Marketing is a complex term to understand especially for whom, who are looking for it as their career option. This presentation gives a quick recap of the insight the digital marketing, it's trends, it's indian success story, various career avenues, and tips to become how to become a successful digital entrepreneurs.
Digital Marketing Operations Archetypes - MarTech 2014Jason Heller
Digital Marketing Operations presentation from the inaugural MarTech marketing technologist conference in Boston Aug 20, 2014. Presented by Jason Heller.
_______________________
Today's connected and empowered consumer is the catalyst for change within marketing organizations, inspiring systemic digital transformation. But achieving digital maturity and leadership is not as simple as increasing digital budgets, adding headcount to legacy org silos, or even hiring a marketing technologist.
Making the most of your digital marketing investments means evolving your marketing operations structure: the people, culture, processes, systems and partnerships that enable the full spectrum of digital capabilities. This session will highlight pitfalls to avoid and provide best-in-class examples of how enterprises are successfully reinventing marketing operations.
Digital Marketing Audit Template (2016)Tim Bourgeois
This document summarizes a workshop on conducting a digital audit. The workshop overview explains that a digital audit methodology involves assessing four key areas: advertising and promotion, websites, technology, and vendors. The goals are to identify cost-cutting techniques and understand a company's entire digital ecosystem. The presentation provides background on the rapidly evolving digital landscape and challenges of managing a digital operation. It then describes East Coast Catalyst's audit framework and approach, and includes a case study example. Key takeaways emphasize focusing an audit on areas like paid advertising, vendor management, and staffing, and ensuring executive support, stakeholder buy-in, and realistic scoping.
This document provides a checklist of questions to ask when hiring or evaluating a digital marketing agency. It outlines 8 key questions to ask, including whether the agency has experience in your industry, can provide references and case studies, what core and additional services they offer, how they measure and report on success, and whether they will integrate with your systems. It also provides a separate checklist of 5 additional questions for evaluating an existing agency, such as how they are measuring results, how often they provide reports, the level of work they should be doing, if they discuss new solutions, and how campaigns are managed.
International marketing : Increase your reach and conversion Smart Insights
Learn how to audit your content marketing effectiveness with an introduction to using SEO, CRO and translation.
A regular monthly webinar for Smart Insights members.
This webinar is about how to properly set a communication budget for your nonprofit and how can you optimize ROI on the strategies you may not have considered?
Explore E-Brochure of Digital Gurukul -
We provide 36 Modules of Intense Classroom and Practical Training in Digital Marketing.
About Digital Gurukul - Digital Gurukul Award winning Central India's 1st Complete Digital Marketing Training Institute in Indore with 2450+ students trained with lifetime support.
Visit - www.digitalgurukul.in
Call - 9584831230/9022888883 for FREE Counselling/Guidance
This document is an inbound marketing checklist that provides questions to assess an organization's current inbound marketing strategy. It covers areas like goals, budget, personas, website optimization, content creation, social media, email marketing, lead generation and qualification, and customer retention. The checklist can help companies identify opportunities to improve their inbound marketing strategy.
1) The document discusses transforming email marketing and marketing automation. It provides examples of measuring email marketing success, optimizing email targeting and content, and maximizing the use of automation through various touchpoint strategies and sequences.
2) Advanced techniques discussed include using predictive analytics to score leads, layered targeting with dynamic content, and options for incorporating marketing AI like chatbots and automated copywriting.
3) The presentation encourages attendees to assess their own capabilities and gaps to optimize their integrated marketing approaches.
This document discusses measuring the return on investment (ROI) of content marketing. It provides:
1. An overview of content marketing and its goal of driving profitable customer action.
2. A 7-step process for measuring content marketing ROI, including knowing your destination, developing a customer-inspired strategy, testing before investing, deciding key metrics, testing and optimizing, taking credit, and budgeting with insights.
3. Details on each step, such as starting with customers, choosing diagnostic and business metrics that matter, collecting data scientifically but interpreting artfully, and following the money funnel of attracting, nurturing and converting customers.
"Budget + Strategy: Tipping the Balance (Sheet) in Your Favor" WebinarBluespire Marketing
During this BlueSpire TrendLab webinar, our marketing experts analyze results from an exclusive BlueSpire poll on what marketers are experiencing with budgeting and strategic planning.
Among the many things discussed during the webinar were:
- How financial and healthcare marketers are approaching/handling strategic planning and budgeting.
- The importance of tracking, measuring and reporting, all key elements to consider when deciding how to target audiences and get budgets approved.
- Specific recommendations that can be implemented at any type of organization, including those in highly regulated industries.
Multi Channel-Marketing for Event PlannersMichael Doane
This presentation explores ways to engage attendees using various marketing channels, how to overcome obstacles in promoting technology and activities at events, and specific examples of best practices and applications. Attendees will walk away with an understanding of today’s most meaningful marketing channels and best ways to apply these to their meetings and conferences.
Learning Objectives:
Understand available marketing channels and which channels are relevant to their attendees and members.
Develop a marketing strategy for promoting technology and activities at their events.
Launch a multi-channel marketing campaign with consistent messaging across various platforms.
Webinar Social Media Marketing for Construction IndustrySimply Marcomms
This document provides an overview of social media marketing. It discusses various forms of social media like blogs, microblogs, social networks and media sharing sites. It also covers developing a social media marketing strategy, creating optimized content, measuring results and providing a case study example. The presentation aims to explain why social media is important for business and how to develop an effective social media presence and marketing plan.
Get to know about Digital Marketing Course AnjaliS76
This document provides information about a digital marketing course. It discusses the objectives of the course, which include learning fundamentals of digital marketing, social media marketing, content marketing, Google AdSense, affiliate marketing, and Google Display Network campaigns. The course also aims to teach skills like lead generation, hashtag viral marketing, creating blogs, and email marketing. The document notes that digital marketing professionals can expect annual salaries ranging from 2.2-3 lakhs for freshers to over 30 lakhs for senior professionals with many years of experience. It concludes that digital marketing will continue growing in importance and allow businesses to stay relevant by following new trends.
EMERGING ISSUES IN STRATEGIC MANAGEMENT PPT.pptxPawanJangidone1
Strategic management involves analyzing an organization's internal and external environment to identify opportunities and threats and develop strategies to capitalize on opportunities and minimize threats. The document discusses several emerging issues in strategic management, including digital transformation, sustainability, globalization, disruptive innovation, talent management, and ethics and governance. Organizations need strategic management to help them adapt to rapid technological changes, consider their social and environmental impact, and navigate complex global markets.
The situational analysis is an important part of the strategic planning process where an organization analyzes its current internal and external situation. This analysis helps identify strengths, weaknesses, opportunities, and threats (SWOT analysis).
The situational analysis involves evaluating both internal factors such as resources, competencies, processes etc. and external factors such as market trends, competition, economic conditions, regulations etc. This comprehensive evaluation of the organization and its environment helps identify strategic issues and informs the development of objectives and strategies. A well-conducted situational analysis lays the foundation for effective strategic decision making.
7f. How Can a Company Gain Competitive Advantage?
There are several ways a company can gain competitive advantage including:
1
This document discusses the challenges of strategic management. It notes that strategies must prevent drift over time and address contemporary issues like internationalization, e-commerce, and knowledge management. Specifically, it outlines how to prevent strategic drift by encouraging diverse perspectives, championing innovation, promoting an external focus, and monitoring performance. It also explains how understanding cultural nuances, efficiency concerns, and other issues are important for internationalization strategies. Finally, it emphasizes that successful strategies require both design and implementation through building capabilities, culture, resource allocation, and motivating employees.
STR 581 Week 5 Knowledge Check1. These create differences across.docxdessiechisomjj4
STR 581 Week 5 Knowledge Check
1. These create differences across national boundaries that influence how people interact, read personal cues, and otherwise interrelate socially.
Educations
Religions
Values
Social norms
2. The DMAIC (define, measure, analyze, improve, and control) process is relevant to
balanced scorecard
strategic matrix analysis
Six Sigma
CCC21
3. While these may under perform established products in mainstream markets, they often offer features or capabilities appreciated by some fringe customer group.
Acquired innovations
Disruptive innovations
Throughput technologies
Lagging innovations
4. A leader’s vision should be
varied
complex
simple
long
5. Short-term objectives assist strategy implementation by identifying measurable outcomes of action plans or functional activities, which can make feedback, correction, and evaluation
more expensive
more geared toward growth
more difficult
more relevant and acceptable
6. Power Fund is a long-standing brokerage firm with a great history of high returns and well-managed growth. The managers at Power Fund repeatedly refer to terms like quality, growth, and reliability in the firm’s advertisements. This demonstrates managers’
dissemination of stories and legends about core values.
building time into the organization.
emphasis on key themes or dominant values.
managing the firm globally.
7. This is concerned with tracking a strategy as it is being implemented, detecting problems or changes in its underlying premises, and making necessary adjustments.
Strategic implementation
Strategy evaluation
Strategic control
Strategic decision-making
8. This, called kaizen in Japanese, is the process of relentlessly trying to find ways to improve and enhance a company’s products and processes from design through assembly, sales, and service.
CCC21
Incremental innovation
Continuous improvement
Six Sigma
9. Strategic surveillance must be kept
internal.
as fast as possible.
as focused as possible.
as unfocused as possible.
10. The effort to familiarize future leaders with the skills important to the company and to develop exceptional leaders among the managers you employ is
identifying an action plan
creating passion
developing principles
education and leadership development
11. Key, routine activities that must be undertaken in each department of the organization are
resource tactics
corporate tactics
functional tactics
business tactics
12. CCC21 stands for
continuous cost competitiveness in the 21st century.
cost chain competition for the 21st century.
competitive cost competency in the 21st century.
construction of cost competitiveness for the 21st century.
13
Discussion about and agreement on short-term objectives help raise issues and potential conflicts within an organization that usually
require additional personnel
focus on public relations
need little coordination
require organizational coordination
14. This idea factor involves following demographic and other broad trends and trying to develo.
This document provides an overview of strategic management concepts. It defines strategic management as involving formulation, implementation, and evaluation of cross-functional decisions to achieve organizational objectives. The strategic management process consists of three main stages: strategy formulation, strategy implementation, and strategy evaluation. Strategy formulation includes developing a vision, identifying external opportunities/threats and internal strengths/weaknesses, and choosing strategies. Strategy implementation requires establishing objectives, policies, and allocating resources. Strategy evaluation assesses strategy effectiveness and drives corrective actions. The document also outlines various business strategies like market penetration, product development, diversification, and defensive strategies.
Corporate Strategy or Strategic Management
Concepts and Cases by Fred R. David,
Francis Marion University, Florence, South Carolina, &
Forest R. David,
Strategic Planning Consultant
Boardroom agenda for FY16-17: priorities and actionsBrowne & Mohan
Boardrooms are witnessing breakdown of business models in their industries and high unpredictability than what they are used to. Weak Chinese economic data, plunging commodity prices, rise and spread of Islamic state group (IS) and its attacks are posing new business challenges. In this presentation, Browne & Mohan consultants discuss what should be the priorities of the Board for the FY16-17 and how must they go about it to sustain the growth and relevance of the organization.
This document discusses strategic management concepts including defining strategic management, levels of strategy, characteristics of strategic decisions, stages of strategic management, key terms, benefits of strategic management, importance of vision and mission statements, and self-examination questions. Strategic management involves formulating, implementing, and evaluating cross-functional decisions to achieve organizational objectives. It focuses on integrating various business functions to achieve success. Strategies exist at the corporate, business unit, and operational levels. Strategic management allows organizations to be proactive, use a systematic approach, and gain benefits like improved performance and employee commitment. Vision and mission statements provide purpose, direction, and meaning for employees.
1. The document discusses strategy at different levels of an organization, including corporate, business, and operational strategies. It introduces the Exploring Strategy model for analyzing an organization's strategic position, strategic choices, and strategy in action.
2. The Exploring Strategy model examines the external environment, internal capabilities and resources, organizational culture and purpose, and helps identify threats, opportunities, strengths, and weaknesses.
3. Strategic issues can be viewed through different lenses like design, experience, variety, and discourse to generate new insights for strategy analysis.
Running Head CONDUCTING AN ORGANISATIONAL ASSESSMENT1AN ORGANI.docxtodd271
Running Head: CONDUCTING AN ORGANISATIONAL ASSESSMENT 1
AN ORGANISATIONAL ASSESSMENT 12
LASA 1—Conducting An Organizational Assessment
Sean Markl
Argosy University
Operational Management
September 26, 2018
There are very many issues that determine whether an organization is going to fail or succeed in a given environment. Competition keeps increasing and the dynamics of doing business change with time. Consumer demands and preferences as well as government’s laws and regulations for doing business also change with time. An overall organizational success encompasses the inclusion of all the stakeholders such as employees and shareholders, and the harmonization of its goals and missions. With all these in mind, an organization ought to develop an effective structure, a powerful strategy and a good culture since its success or failure heavily depends on these factors more than anything else.
The Organizational Structure
This is the arrangement or the framework by which different activities are laid out and how individual or team work are coordinated in an organization. To achieve goals and different objectives of the organization all the activities and roles in an organization should be well coordinated, controlled and managed. The organization structure is a tool that should never be neglected. It helps to show who does what and who reports to whom (Thompson, 2018). These reporting relationships are very valuable and result to unity of command.
A good organization structure eases the flow of formal communications within the organization. This is because it outlines the channels of communication and how different actions of the stakeholders are related or linked together. Structure helps different personnel in the organization to work together for a common goal.
There is no structure that can be said to be the best. For example, an organization needs to consider its strategy and have clearly outlined responsibilities and roles, clear communication channels and defined procedures in order to select a good structure. A good structure helps the business to:
· Improve staff morale.
· Avoid excessive meetings
· Make quick and effective decisions
· Reduce conflict among teams and departments
· Have coordination
· Reduce costs
· Be responsive to changes
The Strategy
This is a combination of all the plans, ideas and actions that an organization intends to take in order to achieve set goals. The strategic plans may be for short term, medium term or even long-term goals. The strategy maps the route that the business will take in order to achieve its goals and visions.
With time the strategy of a business can change even if the goals remain the same. It does not have to be inflexible. This allows the business to incorporate changes in the internal and external environment and also take advantage of new opportunities that may arise in the course of running the organization. An organization needs a strategy for various reasons as situations m.
The document discusses how organizations can stay one step ahead through continuous strategic thinking and management. It emphasizes understanding the market by analyzing customer needs and demands. Organizations should also accept that markets will change and adapt strategically. Strategic thinking involves asking the right questions to develop long-term strategies rather than short-term fixes. Staying ahead requires ongoing collection of both formal and informal data to inform strategic thinking.
Sample organizational plan for driving performanceRobert Baca
The document provides recommendations and guidelines for improving the strategy, people, and operations of ABC Company. It includes establishing metrics to measure strategy execution, conducting market and competitor analyses, linking human resources processes to strategic goals, and creating standardized development manuals and processes to minimize variation and maximize profits across projects. The strategic plan should address growth, business models, targets, execution, values, and metrics to guide the company. Additionally, the people process should reward excellent performance aligned with strategy and develop staff skills to build organizational capabilities over time.
This document discusses strategic planning and strategic thinking frameworks. It describes strategy as guiding long-term goals and objectives, and how strategic planning involves assessing the environment and deciding on a mission. Two frameworks are explained: the BCG matrix categorizes products based on market share and growth, and Porter's five forces model analyzes competitive forces in an industry. The strategic planning process involves assessing the environment, establishing a mission and goals, and developing strategies to achieve objectives.
This document discusses strategic management and planning. It defines strategic management and planning, and explains the four stages of the strategic management process: strategic analysis, strategy formulation, strategy implementation, and evaluation and control. It also discusses conducting external and internal analysis, developing a vision and goals, identifying strategic alternatives, and ensuring effective strategy implementation through organizational culture and leadership.
Scott droney - strategic planning and strategic managementScott Droney
Scott Droney is provide financial services spectrum as well as data processing and managing segments. Since most of its financial services were retail focused, the need to build scale and skill in the transaction processing domain became imperative.
An overview of strategic management.ppsx11richamandla
Strategic management involves establishing organizational goals, analyzing the internal and external environment, formulating strategies to achieve goals, implementing strategies, and evaluating performance. It occurs at three levels - corporate, business unit, and functional. Corporate strategy defines the businesses the company will compete in, business strategy defines how it will compete in each business, and functional strategy defines how each department will contribute. Strategic management is an ongoing, cyclical process that orients the entire organization towards achieving its mission.
The Star Model™The Star Model™ framework for organization .docxalisondakintxt
The Star Model™
The Star Model™ framework for organization design is the foundation on which a
company bases its design choices. The framework consists of a series of design policies
that are controllable by management and can influence employee behavior.
The policies are the tools with which management must become skilled in order
to shape the decisions and behaviors of their organizations effectively.
POLICIES STRATEGIES
They are general statements
that guide organizational
decision-making.
They are specific plans made
to achieve specific goals.
They don´t require action plan. They require action plan.
They are standing plans made
for repetitive activities.
They are single use plan made
for non- repetitive activities.
They are guidelines to
managerial action and decision
making.
They guide commitment of
organizational resources in a
specific direction.
They are made for smooth
conduct of the organization as
a whole.
The are made for achieve a
specific objective.
Strategies and Policies:
Both strategies and policies help to make decisions to achieve
organisational goals.
Clear strategies and policies provide right direction and guidance to organizational goals and plans.
The Star Model™
Strategy.
Strategy is the company’s formula for winning. The company’s strategy specifies:
goals and objectives, values, missions, and the basic direction of the company.
The strategy specifically delineates the products or services to be provided, the
markets to be served, and the value to be offered to the customer. It also specifies
sources of competitive advantage.
Area Description
Specialization.
It refers to the type and numbers of job specialties used in
performing the work.
Shape.
It refers to the number of people constituting the
departments (that is, the span of control) at each level of the
structure.
Distribution of power.
In its vertical dimension, refers to the classic issues of
centralization or decentralization. In its lateral dimension, it
refers to the movement of power to the department dealing
directly with the issues critical to its mission.
Departmentalization.
Is the basis for forming departments at each level of the
structure. The standard dimensions include functions,
products, workflow processes, markets, customers, geography.
The Star Model™
Structure.
The structure of the organization determines the placement of power and authority
in the organization. Structure policies fall into four areas:
The Star Model™
Processes.
-Information and decision processes cut across the organization’s structure.
-Management processes are both vertical and horizontal.
Horizontal Processes.Vertical Processes.
VP allocate the scarce resources of
funds and talent. Vertical processes
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2. To compete in the modern landscape that we are living in, a plan of actions that aligns
with the ever changing digital economy is neeed.
The following is my digital strategy.
1. Catalysts
2 Championing of leadership.
3. Building a strong team
4. Benchmarking and researching
5. Strategy building
6. Synthesizing of strategy.
7. Alignment
3. 1. Catalysts
Main factors
Identification of the external market forces.
Identifying the internal cultural shifts in the market.
Checking on the competitors moves.
Results
Knowing the deriving forces for the digital moves.
The barriers addressed here include;
Alignment with the digital moves
Skills
Resources and culture.
4. 2 Championing of leadership.
Main factors addressed
Understanding the organizational objectives.
Understanding the guiding philosophies.
Doing the digital strategy budget
Results
Ensuring that the leaders who can bring change are invited in the
organization.
Challenges addressed include.
Metrics
Resources
Regulations.
5. 3. Building a strong team
Main factors
Building an organizational structure.
Engaging different stake holders.
Creation of alliances with different people.
Results
Create a good team that can give good ideas and
promote alignment.
Challenges addressed.
Rules and regulations
Alignment
Measurement strategies.
6. 4. Benchmarking and researching
Main factors addressed.
Identifying risks in the organization
Identifying the internal and external truths.
Analyzing a new value propositions.
Results
A good image that addresses internal readiness
and market opportunities is created.
Challenges addressed.
Rules and regulation alignment
Measurements
Organizational culture.
7. 5. Strategy building
Main factors addressed.
Silos bridging through engagement.
Team engagement and ensuring technological
infrastructure.
Prioritization.
Results.
Creation of different alternatives of digital strategy.
Challenges addressed.
Alignment
Silos
resources.
8. 6. Synthesizing of strategy.
Main factors.
Economics confirmation.
Developing of an appropriate roadmap.
Starting a discussion about governance.
Results
Looking into different information in a coherent
direction.
Challenges addressed.
Measurements
Rules and regulations.
9. 7. Alignment
Main factors
KPIs confirmation.
Sharing the vision of the organization
Strategy roadshow.
Results
Looking for an appropriate governance to
promote strategy roadmap execution
strategy.
Challenges addressed.
Resources
Culture
Skills
10. References.
Gabrielsson, M., & Pelkonen, T. (2008). Born internationals: Market expansion
and business operation mode strategies in the digital media field. Journal of
International Entrepreneurship, 6(2), 49.
Clarke III, I. (2008). Emerging value propositions for m-commerce. Journal of
Business Strategies, 25(2).
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