This document discusses the role of IT today and in the future. It argues that IT needs to be directly connected to the goals of the organization by helping the business make money and save money. It suggests that IT leaders take time to understand how IT can support business goals and have consultative conversations about data, security, and embracing cloud technologies. Empowering users and allowing choices that add future options, rather than locking into past decisions, can make technology a powerful tool for people and organizations.