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»   The research ‘onion’
»   Understanding the research philosophy
»   Research Approaches
»   The Process of Research Design

» Group Activity:
» SPSS Assignment
Figure 4.1 The research ‘onion’
‘Research philosophy is an over-arching
  term relating to the development of
  knowledge and the nature of that
  knowledge’

              Adapted from Saunders et al, (2009)
» relates to the development of knowledge
  and the nature of that knowledge

» contains important assumptions about the
  way in which you view the world
» Positivism - the stance of the natural scientist ending at
  law-like generalizations

» Emphasising highly structured methodology to facilitate
  replication (Gill and Johnson, 1997), quantifiable
  observation lending themselves to statistical analysis”

» Assuming researcher as independent: i.e. neither affects
  nor is affected by the subject of the research’
» Interpretivism - researchers as ‘social actors’
   emphasize ‘ the details of the situation to understand
   the reality
e.g. In this ever changing world circumstances of today
   may not apply in three months time then some of the
   value of generalizability would be lost

» Arguing that rich insights into this complex world are
  lost if such complexity is reduced entirely to a series
  of law like generalizations
» Realism - direct and critical realism, i.e.
  Reality exist that is independent of human
  thoughts and beliefs
» Recognizing the importance of
  understanding people’s socially constructed
  interpretations within the context of broader
  social forces
* Example: Does window shopping fulfill dreams or
   increase frustration?
The two main research approaches are

Deduction - theory and hypothesis are
            developed and tested

Induction – data are collected and a theory
           developed from the data analysis
Deduction
        5 sequential stages of testing theory

»   Deducing a hypothesis
»   Expressing the hypothesis operationally
»   Testing the operational hypothesis
»   Examining the specific outcome of the enquiry
»   Modifying the theory (if necessary)

                              Adapted from Robson (2002)
Induction
               Building theory by –
» Being concerned with the context of events

» Using more qualitative data

» Using a variety of data collection methods

» Permitting alternative explanations of what’s
  going on
Major differences
The right choice of approach helps you to

» Make a more informed decision about the
  research design

» Think about which strategies will work for your
  research topic

» Adapt your design to cater for any constraints

                 Adapted from Easter by-Smith et al. (2008)
Combining research approaches
               Things worth considering

» The nature of the research topic

» The time available

» The extent of risk

» The research audience
» Clear objectives derived from the research question

» To specify sources of data collection

» To consider constraints and ethical issues

» Classification of the research purpose
   o Exploratory research

   o Descriptive studies

   o Explanatory studies or causal research
Archival
Experiment           Case Study
                                               Research



  Survey            Ethnography



Grounded                Action
 Theory                Research

      More on research design and strategies
                 in the next class
1. In the previous assignment-3, you were asked
   to;
   - define ‘parameters for literature search’,
   - generate ‘keywords and search terms ’,
   - identify and use ‘tertiary literature sources’
   - record the ‘bibliographical details’ and
   - prepare a list of ‘references’
                                Continues on next slide
2. Continue this practice, using other approaches of
literature search noted in Lecture-3; e.g. :
     (i) Obtaining relevant literature referenced in books
     and journals already studies;
     (ii) Scanning and browsing secondary literature
     available in the libraries; and
     (iii) Searching using Internet.
3. Prepare a list of references of all the literature you have
reviewed.
4. Also start writing the review according to the guidelines
provided in Lecture-3.
5. Your individual reports be annexed with your group
report to be submitted in next week-class.
Group‟s assignment

1. Exchange your reports as well as „content‟ with each other, hold a
group meeting and finalyze group report for submission in next class.

2. Be ready for a discussion in next class on “experiences in reviewing
the literature” and your group‟s “List of references”.
Carrying out a survey of economic status
using SPSS for analysis - I

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Deciding on the research appraoch and strategy (4)

  • 1.
  • 2. » The research ‘onion’ » Understanding the research philosophy » Research Approaches » The Process of Research Design » Group Activity: » SPSS Assignment
  • 3. Figure 4.1 The research ‘onion’
  • 4. ‘Research philosophy is an over-arching term relating to the development of knowledge and the nature of that knowledge’ Adapted from Saunders et al, (2009)
  • 5. » relates to the development of knowledge and the nature of that knowledge » contains important assumptions about the way in which you view the world
  • 6. » Positivism - the stance of the natural scientist ending at law-like generalizations » Emphasising highly structured methodology to facilitate replication (Gill and Johnson, 1997), quantifiable observation lending themselves to statistical analysis” » Assuming researcher as independent: i.e. neither affects nor is affected by the subject of the research’
  • 7. » Interpretivism - researchers as ‘social actors’ emphasize ‘ the details of the situation to understand the reality e.g. In this ever changing world circumstances of today may not apply in three months time then some of the value of generalizability would be lost » Arguing that rich insights into this complex world are lost if such complexity is reduced entirely to a series of law like generalizations
  • 8. » Realism - direct and critical realism, i.e. Reality exist that is independent of human thoughts and beliefs » Recognizing the importance of understanding people’s socially constructed interpretations within the context of broader social forces * Example: Does window shopping fulfill dreams or increase frustration?
  • 9. The two main research approaches are Deduction - theory and hypothesis are developed and tested Induction – data are collected and a theory developed from the data analysis
  • 10. Deduction 5 sequential stages of testing theory » Deducing a hypothesis » Expressing the hypothesis operationally » Testing the operational hypothesis » Examining the specific outcome of the enquiry » Modifying the theory (if necessary) Adapted from Robson (2002)
  • 11. Induction Building theory by – » Being concerned with the context of events » Using more qualitative data » Using a variety of data collection methods » Permitting alternative explanations of what’s going on
  • 13. The right choice of approach helps you to » Make a more informed decision about the research design » Think about which strategies will work for your research topic » Adapt your design to cater for any constraints Adapted from Easter by-Smith et al. (2008)
  • 14. Combining research approaches Things worth considering » The nature of the research topic » The time available » The extent of risk » The research audience
  • 15.
  • 16. » Clear objectives derived from the research question » To specify sources of data collection » To consider constraints and ethical issues » Classification of the research purpose o Exploratory research o Descriptive studies o Explanatory studies or causal research
  • 17. Archival Experiment Case Study Research Survey Ethnography Grounded Action Theory Research More on research design and strategies in the next class
  • 18.
  • 19. 1. In the previous assignment-3, you were asked to; - define ‘parameters for literature search’, - generate ‘keywords and search terms ’, - identify and use ‘tertiary literature sources’ - record the ‘bibliographical details’ and - prepare a list of ‘references’ Continues on next slide
  • 20. 2. Continue this practice, using other approaches of literature search noted in Lecture-3; e.g. : (i) Obtaining relevant literature referenced in books and journals already studies; (ii) Scanning and browsing secondary literature available in the libraries; and (iii) Searching using Internet. 3. Prepare a list of references of all the literature you have reviewed. 4. Also start writing the review according to the guidelines provided in Lecture-3. 5. Your individual reports be annexed with your group report to be submitted in next week-class.
  • 21. Group‟s assignment 1. Exchange your reports as well as „content‟ with each other, hold a group meeting and finalyze group report for submission in next class. 2. Be ready for a discussion in next class on “experiences in reviewing the literature” and your group‟s “List of references”.
  • 22. Carrying out a survey of economic status using SPSS for analysis - I
  翻译: