Datorama - NOAH18 Tel Aviv

The Single Source of Truth
for Marketing
DATORAMA MARKETING
INTELLIGENCE
Ran Sarig, CEO and Co-Founder
March 13, 2018

Three Conferences, One Mission: Empower the European Digital Ecosystem
To provide a physical marketplace
that facilitates funding of
digital European companies
at all stages
Mission Mission Mission
Connecting
Capital with
Entrepreneurs
Connecting European
Champions
and Challengers
Connecting Israel’s Startups
with Large Corporates
and Investors
30-31 October 2018
Old Billingsgate, London
6-7 June 2018
Tempodrom, Berlin
13-14 March 2018
Haoman 17, Tel Aviv
To promote Israel - European
relationships and enable funding
To bring together future-shaping
executives and investors active
across segments driven
by digital revolution

Datorama is
Intelligence
for Marketing
All performance, outcome & investment
data across the customer journey – all in
one place.
So you can make smarter decisions.

+300
Agencies
(Including every major
holding group)
+3000
Brands
+20
Verticals
The Industry Standard in Marketing Intelligence
+20
Verticals

Datorama at-a-glance
Founded in Employees
& growing
quickly
funding from Lightspeed,
Innovation
Endeavors
By Ran Sarig, Efi Cohen
& Katrin Ribant
300+
2012
1750M
Offices
worldwide
Fast 500 #35
Cool Vendor
Tmura donor
to give back

Marketers are responsible for 3 main goals to drive growth
Datorama is responsible for helping marketers achieve them
MARKETERS
PERFORMANCE IMPACT LOYALTY
GROWTH
Reporting on spend across
channels, campaigns,
content
Optimization for customer
acquisition, sales and
brand health
Insights into drivers of
customer lifetime value
and experience

They lack a
single source of
truth.
Marketers have a
massive, complex data
challenge.

The marketer’s Challenge:
No Single Source of Truth for Marketing.

Too Many Types, Formats, Schedules, Currencies,
Changes to Connect
Online Ads
Search
PR
Email
Social
Sponsorships
POS Sales
eCommerce
Inventory
Weather
Call Center
Surveys
Website
Mobile
Blog
CRM
Budgets
Customer
TV & Radio
Print
Billboard
Goals
Benchmarks
Many more

“Marketing teams are
overwhelmed with the volume
and variety of data sources they
must integrate.”
–

Email
Earned Social
Content Marketing
CRM
Paid Social
Online Ads Programmatic Blog
PPC POS Surveys
Social ListeningeCommerce
Website Mobile
PR
Radio,TV & Print
AUDIENCE C
-4%
CTR
VIDEO A
+63%
CONVERSION
CAMPAIGN B
+15%
REVENUE
RETENTIONPURCHASECONSIDERATIONAWARENESS ADVOCACY
The Customer Journey is Fragmented.
But marketers are responsible for improving results across all customers, teams and touchpoints

2011 2013 2015 2017
And it’s not stopping.
The Marketing Technology Landscape

Marketers don’t have the right information at their fingertips
What medium
does each
audience prefer?
Is our website,
ecommerce site or
converting?
Which content
is resonating
and driving
results?
What is the right
campaign strategy
across channels to
drive awareness,
response and sales?
To make smarter decisions.
Is weather or
economics
affecting
us?

DISPARATE DATA CHAOS SINGLE SOURCE OF MARKETING TRUTH
PAID SOCIALPAID SEARCHDISPLAY
VIDEO MOBILE TV
OOH PROGRAMMATIC PRINT
CONTENT SYNDICATION NATIVE
WEB, APPS & MARKETING AUTOMATION
CRM ECOMMERCE & OFFLINE SALES
SOCIAL + SEO SPONSORSHIPS
BRAND HEALTH SURVEYS PRODUCTS
SOCIAL LISTENING PR & INFLUENCERS
Drive Performance
Drive Impact
Improve Loyalty
GROWTH
Connect
+ Unify
Act
Analyze
Datorama is the Single Source of Truth for Marketing

Dashboards alone are not enough.
Marketers need unified data, automated insights and actions.
Connected and
Unified Data
Insights and
Actions

Datorama is the complete Marketing
Intelligence solution.
Unify
Act
Analyze
Connect
Any data source
or format
right away
Self-organization,
cleansing,
dynamic data
models
Always on
optimization
& reporting
Goals, alerts.
Collaboration.
Automation.
AI &
MACHINE
LEARNING
Efficient
integration.
Faster, smarter
decision making
Datorama
SaaS Platform
Automated
Insights
Automated
campaign
pacing
Dashboards
Statistical
predictive
modeling
SmartLenses
Your API data Your databases
Big data
Any source of
data
Regions Campaigns
Audiences Any segment
Automated
across the
stack
Track goals &
act with
alerts
Speak with
your data
(Alexa)
Share &
collaborate
Reports

Challenge Solution
300
marketing and sales data sources
unified into one single source of
truth for clients, campaign teams,
billing, finance and executives
Impact
+30%
revenue growth
+30%
campaign KPI performance
2000
campaigns per month (2X) while
saving 120 hours
“We needed a way to
centralize all of our data and our
stakeholders in one place.”
“To make the right decisions across
campaigns, channels and sales, the
information
had to be clean, trusted,
harmonized, and up to date.”
“That was a major
technology and business challenge
we had to solve.”
Customer Story:

“As the leader in live events
ticketing and services, we could not
have delivered the growth results
we’ve seen without Datorama–
Datorama is mission critical to our
business.”
Gosha Khuchua,
VP of Digital Marketing and Partnerships
Customer Story:

Customer Story:
Challenge Solution
952
data sources unified into one
single source of truth across all
IBM business units, regions
and marketing channels.
Impact
Optimization
“Now we have take action
optimization before it was all talk”
“In the past it would take
several months to integrate just
a few source systems.”
“This left a void in the
marketing and analytics team’s
ability to optimize
performance, and it paralyzed
strategic decisions at the
executive level.”
Trust
“The ability to connect, cleanse and
organize IBM’s data is critical for our
business users to gain trust in its quality.”
Adoption
“Datorama drives adoption and motivate
our data-driven culture forward.”

“There are distinct engineering
capabilities within Datorama that other
firms don’t have. Datorama makes data
integration and unification uniquely
scalable, agile and business user-
friendly...we are impressed by that.”
Ari Sheinken,
VP of Marketing Analytics
Customer Story:

REPORTING INSIGHTS OPTIMIZATION
GROWTH
YEAR 1 YEAR 2 YEAR 3 YEAR 4
70 data
sources
150 data
sources
300 data
sources
500 data
sources
Single Source of Truth Maturity Path

It is the challenge we
solve, it’s value and
it’s continuing
evolution.
What makes Datorama
unique?

Datorama’s AI Technology is What Puts Marketers in Control
Business users can
continually add & unify
new data sources
• AI automated data integration
• AI automated data modeling
• Puts marketers in control of their data
• No coding or technical skills required
1 2 3
Business users can
continually act on
meaningful insights
Business users get high
performance and
scalability
• AI-powered insights
• Across all your data
• Reveals key drivers of KPIs, so you can act
• No coding or technical skills required
• Thousands of customers
• 500K+ data sources everyday
• Thousands of data models
• Instant queries, all around the world

We allow non-technical marketers to
solve a massive technical data
challenge.
Our AI-powered, marketing-first
technology provides the complete
solution for the single source of
truth.
UNIQUE SOLUTION

Marketers spend 10-12% of company
revenue and it’s estimated that up to
30% of it is wasted.
In the single source of truth, unified data
gains value as an asset with marketers
becoming +80% efficient and +30%
effective on average.
HIGH BUSINESS VALUE

As marketing elevates in the business to
become the engine of growth –
The potential for unlocking data’s value
across customer insights, sales, and
revenue becomes limitless.
FUTURE OF GROWTH

There is a massive, complex
challenge in the single source of
truth for marketing.
Datorama Marketing
Intelligence
is the solution.

THANK YOU
Please visit us:
www.datorama.com

Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
30 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
December 2014
September 2014
October 2014
May 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Trovit and its Shareholders
Sale of controlling stake in
to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE
September 2016October 2016
December 2016
Financial Advisor to Oakley Capital
®
Marco Rodzynek
Managing Director & Founder
marco.rodzynek@noah-advisors.com
Jan Brandes
Managing Director
jan.brandes@noah-advisors.com
The NOAH Advisors Core Banking Team
Acquisition of a Majority Stake in
by
from
at a valuation of €300m
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
Financial Advisor to Silver Lake
Investment in
by
August 2017
Financial Advisor to EMK Capital
Acquisition of a Majority Stake in
by
at a valuation of $200m
Aleksander Skwarczek
Analyst
aleksander.skwarczek@noah-advisors.com
Nikhil Parmar
Director
nikhil.parmar@noah-advisors.com

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