This document contains a proposal from tré Media Group for the City of Houston Office of Cultural Affairs. It recommends a campaign called "#InSpiteOf" to change negative narratives and address economic impacts from lack of opportunities in historically marginalized communities. The proposal outlines engagement strategies like community events, an education legacy campaign, and developing a resource guide. It discusses challenges like unemployment among youth of color and health disparities. The goal is to facilitate critical conversations, provide sustainable career resources and pathways, and empower communities through non-traditional media and digital strategies.
This document contains a proposal from Stephanie Coleman of tré Media Group to the African American Resource Advisory Commission. The proposal focuses on improving quality of life for historically marginalized communities through narrative change, village-by-village engagement, and overcoming negative economic impacts from lack of opportunities. The proposal outlines challenges faced by youth and millennials of color and recommends solutions focused on life-cycle resources, career pathways, academic partnerships, and hands-on, experiential learning to provide sustainable opportunities.
This document discusses several topics related to youth development and preparing youth for the future global economy. It summarizes initiatives taken by the Ministry of Youth and Culture in Jamaica to engage and train over 280,000 youth. It discusses trends in the global economy and the growing markets of China, India, and other emerging economies. It emphasizes the importance of technology, highlighting that the world's economic axis has shifted eastward and is driven by Millennials. It calls for improving access to technology and WiFi across Jamaica to give youth tools to succeed globally. It also stresses the importance of entrepreneurship, the creative economy, agriculture, and preparing youth with a global mindset.
FutureINDesign (FIND) is a 501(c)3 nonprofit that aims to narrow the digital literacy gap and reduce poverty in Utah by providing career training to marginalized youth. FIND offers immersive training in technology and life skills to prepare youth for jobs in Utah's growing tech sector. FIND also partners with local businesses to provide apprenticeship opportunities for trainees. The organization is launching a pilot program and seeking donations to expand its services across Utah.
This document discusses how nonprofits can address generational differences to ensure long-term success. It outlines the key characteristics of different generations, from the Greatest Generation to Generation X and Generation Y/Millennials. The presentation notes that baby boomers currently dominate nonprofit organizations but will soon retire, creating leadership and staffing challenges. It recommends that nonprofits develop multigenerational strategies, mentor younger generations, use technology to engage Generation Y, and consider work-life balance needs across generations.
1) Harambe Cameroon is a student-led organization that aims to address challenges in Cameroon by leveraging the skills and resources of Cameroonian professionals globally.
2) Through business plan competitions, it identifies promising solutions proposed by students and provides support like funding and training to help implement the projects.
3) The organization seeks to build a network of students, experts, businesses, and government to support entrepreneurs and help translate their ideas into projects that benefit communities.
Harambe-Cameroon is a student-led organization that aims to address challenges in Cameroon by leveraging the skills and resources of Cameroonian professionals globally. In its first competition, it highlighted social enterprise ideas from university students, such as recycling and fast food businesses. Going forward, Harambe-Cameroon plans to provide training, funding, and networking support to help students implement their ideas and start businesses that benefit local communities in Cameroon. Its goal is to tap into the creativity of Cameroon's youth and encourage entrepreneurship.
The Culture of Welcoming: Attracting and Retaining Creative ClassEmily Robson
Presentation delivered by Magdy ElDakiky, Community Economic Development Specialist, Ontario Ministry of Agriculture, Food and Rural Affairs at November 27 2008 \"Economies in Transition\" forum in Chatham, Ontario.
We're Going Global - With or without you! by Melissa Powell, Founder & CEO, ...Melissa Powell
This presentation was successfully made to the South Florida Organization Development Network. The internal and external consultants, as well as leaders at all levels found this material very useful and walked away with key elements to help their organizations with this unique growth strategy.
With globalization on the rise, organizations have realized a spike in the multicultural diversity of their customer base. By creating multicultural diverse teams, businesses are able to provide better service and innovative products that are more relatable to all.
The key ideas gained were:
- The evolution of diversity and what does it mean for organizations?
- Expanding talent development initiatives and innovation by exposing an organization to global diversity
- Handling the diversity strategy with care (Emphasis on proactive initiatives, team culture readiness, and verification)
- Proven organization benefits of exploring talent expansion initiatives outside national local zones
Hope you find this presentation useful!
Check us out at Pocm.com for more information.
About Pocmi, Inc.
Pocmi, Inc. is a platform which provides end to end solutions for employers and workers to connect, evaluate and facilitate immigration of knowledge workers. Maneuvering through the process of the human capital management and immigration can be overwhelming. However, companies that remain agile are the ones that include international hiring as a proactive strategy towards innovation and leadership. At Pocmi, Inc. we start with organization growth strategy and end when your new international hire and their team are performing like superstars. This experience will fully equip and empower your organization to embrace multicultural diversity and lead in innovation. Visit us at www.pocmi.com to learn more about our solutions.
About Our Founder
Melissa Powell is an international speaker and advocate for professional migration and multicultural diversity. She is committed to lifting organizations and nations through access to global talent management. She has experience helping organizations in the Caribbean, North & South America and Europe grow through strategic thinking in organizational development as well as human capital management. She focuses on leading clients through specialized coaching and assessments to ensure efficient recruitment, on-boarding and cultural immersion of international talent, so that they can reap the benefits of a diversified team. Outside of Pocmi, Inc. (Pocmi.com) Melissa facilitates human capital development through an upcoming podcast Invest Human (InvestHuman.co).
This document contains a proposal from Stephanie Coleman of tré Media Group to the African American Resource Advisory Commission. The proposal focuses on improving quality of life for historically marginalized communities through narrative change, village-by-village engagement, and overcoming negative economic impacts from lack of opportunities. The proposal outlines challenges faced by youth and millennials of color and recommends solutions focused on life-cycle resources, career pathways, academic partnerships, and hands-on, experiential learning to provide sustainable opportunities.
This document discusses several topics related to youth development and preparing youth for the future global economy. It summarizes initiatives taken by the Ministry of Youth and Culture in Jamaica to engage and train over 280,000 youth. It discusses trends in the global economy and the growing markets of China, India, and other emerging economies. It emphasizes the importance of technology, highlighting that the world's economic axis has shifted eastward and is driven by Millennials. It calls for improving access to technology and WiFi across Jamaica to give youth tools to succeed globally. It also stresses the importance of entrepreneurship, the creative economy, agriculture, and preparing youth with a global mindset.
FutureINDesign (FIND) is a 501(c)3 nonprofit that aims to narrow the digital literacy gap and reduce poverty in Utah by providing career training to marginalized youth. FIND offers immersive training in technology and life skills to prepare youth for jobs in Utah's growing tech sector. FIND also partners with local businesses to provide apprenticeship opportunities for trainees. The organization is launching a pilot program and seeking donations to expand its services across Utah.
This document discusses how nonprofits can address generational differences to ensure long-term success. It outlines the key characteristics of different generations, from the Greatest Generation to Generation X and Generation Y/Millennials. The presentation notes that baby boomers currently dominate nonprofit organizations but will soon retire, creating leadership and staffing challenges. It recommends that nonprofits develop multigenerational strategies, mentor younger generations, use technology to engage Generation Y, and consider work-life balance needs across generations.
1) Harambe Cameroon is a student-led organization that aims to address challenges in Cameroon by leveraging the skills and resources of Cameroonian professionals globally.
2) Through business plan competitions, it identifies promising solutions proposed by students and provides support like funding and training to help implement the projects.
3) The organization seeks to build a network of students, experts, businesses, and government to support entrepreneurs and help translate their ideas into projects that benefit communities.
Harambe-Cameroon is a student-led organization that aims to address challenges in Cameroon by leveraging the skills and resources of Cameroonian professionals globally. In its first competition, it highlighted social enterprise ideas from university students, such as recycling and fast food businesses. Going forward, Harambe-Cameroon plans to provide training, funding, and networking support to help students implement their ideas and start businesses that benefit local communities in Cameroon. Its goal is to tap into the creativity of Cameroon's youth and encourage entrepreneurship.
The Culture of Welcoming: Attracting and Retaining Creative ClassEmily Robson
Presentation delivered by Magdy ElDakiky, Community Economic Development Specialist, Ontario Ministry of Agriculture, Food and Rural Affairs at November 27 2008 \"Economies in Transition\" forum in Chatham, Ontario.
We're Going Global - With or without you! by Melissa Powell, Founder & CEO, ...Melissa Powell
This presentation was successfully made to the South Florida Organization Development Network. The internal and external consultants, as well as leaders at all levels found this material very useful and walked away with key elements to help their organizations with this unique growth strategy.
With globalization on the rise, organizations have realized a spike in the multicultural diversity of their customer base. By creating multicultural diverse teams, businesses are able to provide better service and innovative products that are more relatable to all.
The key ideas gained were:
- The evolution of diversity and what does it mean for organizations?
- Expanding talent development initiatives and innovation by exposing an organization to global diversity
- Handling the diversity strategy with care (Emphasis on proactive initiatives, team culture readiness, and verification)
- Proven organization benefits of exploring talent expansion initiatives outside national local zones
Hope you find this presentation useful!
Check us out at Pocm.com for more information.
About Pocmi, Inc.
Pocmi, Inc. is a platform which provides end to end solutions for employers and workers to connect, evaluate and facilitate immigration of knowledge workers. Maneuvering through the process of the human capital management and immigration can be overwhelming. However, companies that remain agile are the ones that include international hiring as a proactive strategy towards innovation and leadership. At Pocmi, Inc. we start with organization growth strategy and end when your new international hire and their team are performing like superstars. This experience will fully equip and empower your organization to embrace multicultural diversity and lead in innovation. Visit us at www.pocmi.com to learn more about our solutions.
About Our Founder
Melissa Powell is an international speaker and advocate for professional migration and multicultural diversity. She is committed to lifting organizations and nations through access to global talent management. She has experience helping organizations in the Caribbean, North & South America and Europe grow through strategic thinking in organizational development as well as human capital management. She focuses on leading clients through specialized coaching and assessments to ensure efficient recruitment, on-boarding and cultural immersion of international talent, so that they can reap the benefits of a diversified team. Outside of Pocmi, Inc. (Pocmi.com) Melissa facilitates human capital development through an upcoming podcast Invest Human (InvestHuman.co).
Motivation of employees and DEI policies CISCO MOTIVATION POLICIES CISCO.pptxbhoomikaanand3
The document discusses Cisco Systems' HR policies and company culture. It covers topics like employee motivation, the modules of HR management used by Cisco, managing cross-border mergers and intergenerational conflicts, diversity management practices, and Cisco's conscious culture approach. Cisco places strong emphasis on training, total rewards packages, performance management, and building an inclusive culture to attract and retain top talent. It also carefully considers cultural factors when undertaking international mergers and acquisitions.
Safaraz Ali AoC Equity Diversion and Inclusion Conference 30 March 2022 .pptxThe Pathway Group
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Safaraz Ali, Founder/CEO, BAME Apprenticeship Awards / BAME
Apprentice Network & Pathway Group
This session will discuss closing the diversity gap in apprenticeships;
what’s working well and what we can do to champion further change
within the sector. We need change, we all say it but how is the move from intention to execution working, what are the missing links and how celebrating difference matters and how do we champion a culture
of authenticity?
Veteran Founded. Located in San Jose California.
Johnny Lee Clarke is the founder of CityLab, my team leads vocational training development for jobs that are projected to be in high demand, in fact, McKinsey Global Institute research supports that belief, estimating that the impact of the Internet of Things on the global economy might be as high as $6.2 trillion by 2025.
Presented during Tshikululu's first Serious Social Investing workshop, which took place on 25 and 26 February 2010. Tracey Henry (CEO, Tshikululu Social Investments) discusses the social investment landscape.
The document discusses the Minnesota Entrepreneurial Gateway (MEG) which is an online and on-the-ground network that connects emerging businesses and community leaders with resources to support entrepreneurship. It aims to transform economic development approaches to better support entrepreneurship through community informatics tools, coordinated systems, and policies that encourage small business development. The MEG pilot sites demonstrate ways to organize local resources, reduce costs for small businesses, and create an entrepreneurial culture.
The Fix Your #SCARS ROADSHOW aims to empower South African youth and transform culture through uplifting entertainment. It will provide a platform for teenagers to express themselves and discover their purpose through filmmaking mentorship, live performances, and a mobile app. The goals are to highlight choices in overcoming challenges, raise awareness of youth issues, and present career opportunities in media and entertainment. The roadshow hopes to benefit schools and students by providing iPads, mentorship, job opportunities, and promoting character development.
The document discusses plans for a social network called 1ARKnetwork that aims to encourage acts of random kindness. It will operate like other social networks but revenue will go to charity. It hopes to start in developed countries and emerging markets like China, India, and Brazil. The network hopes to reach billions of users by 2025 by creating a climate of participation through businesses, education, and communities. It will track social issues and create opportunities for funding social welfare.
Task Force On Sustainable Lifestyles PresentationTom Gater
Lifestyles are part of our identity; people express their social position, political preferences and psychological aspirations to others through them. Lifestyles define and differentiate us. They are the way we live our lives.
Lifestyles are shaped by a whole host of factors. Their roots are in culture, politics, economics and social norms. For sustainable lifestyles to enter our cultures and societies, to become part of our everyday life, they must be developed at all levels. They need to be enabled and encouraged by the social and technical systems and institutions that surround us. People will only swap their car for public transport if there’s an efficient and cost-effective public transport system.
This document introduces Isobar, a digital agency that uses technology and creative communication to transform business and brands. It discusses how Isobar helps clients address challenges and opportunities by influencing behavioral change through creative ideas and digital technology. Examples of Isobar clients and campaigns are provided.
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This document discusses changes in the communications industry and new roles that are emerging. It suggests that traditional advertising using "fuffa" or fluff may no longer be effective. New roles for digital strategic planners, emerging media designers, and creative technologists are needed to develop strategies, design experiences, and build technical skills. The roles of advertising agencies and the values of those in the industry must also change to focus on transparency, ethics, and benefits to society rather than just profits.
The document summarizes the outcomes of a conference called "#rethinkingrefugee" held in Birmingham, UK on February 13, 2017. The conference brought together over 100 people including representatives from Birmingham City Council, businesses, community organizations, and academics. Key outcomes of the conference included:
1) Agreeing that refugees should be seen as assets, not liabilities, and that early employment is key to integration.
2) Committing to work more closely with employers to overcome barriers refugees face in accessing jobs.
3) Recognizing the potential of refugee entrepreneurship to contribute to Birmingham's economy and agreeing to support refugee business owners.
4) Committing to ongoing collaboration between organizations working with refugees to better integrate refugees
This document outlines a campaign to inspire underrepresented youth to pursue STEM/STEAM careers through culturally relevant outreach methods like music, art, and video. The campaign aims to address gaps like only 5% of tech employees and 25% of schools offering computer science being from underrepresented groups. Phase 1 includes producing video profiles of professionals and a school outreach program. Future phases expand mentoring and opportunities through a mobile app, collaborating with artists, and building a national model.
This document outlines several business opportunities in Nigeria to help drive economic change and reduce unemployment. It notes that Nigeria has a large population with many unemployed women and youth. To address this, opportunities are identified in the agro-allied sector like farming and livestock processing, manufacturing like water production and chemicals, education like skills training centers, and services like tourism. Pursuing these opportunities could create jobs, entrepreneurial activities, and positive economic and social impact.
Team Cre8tivHandz from South Africa aims to address youth unemployment by equipping unemployed youth with life and vocational skills. They observe that illiteracy, lack of support for entrepreneurship, lack of employable skills, inequitable education, dysfunctional government, political instability, over-reliance on government jobs, and nepotism all contribute to high youth unemployment. Their solution is to teach arts, crafts, IT and business skills to unemployed youth through their mobile workshop program. They will train 20 youth in batches of 10 over 6 months to create handmade gift cards, then help market their products. Their goal is to foster self-employment, entrepreneurship and empowerment to reduce unemployment and anti-social
This document provides an overview of five trends shaping the marketing landscape in 2014 according to insights from SapientNitro. The first trend is the rise of the always-on global consumer who shops and interacts with brands across multiple connected devices and locations. This has major implications for how companies build marketing solutions to engage customers who shop incrementally across channels. The document highlights several articles in the publication that examine this trend, including how it is impacting consumer behavior in developing markets and the need for B2B firms to also embrace an always-on approach.
Created by Urgent, Inc. the Film Arts Culture Coding Entrepreneurship (FACE) Summer Employment and Training program is a earn, learn, lead and serve opportunity for youth between the ages of 16-24.
Funded by the Southeast Overtown/Park West Community Redevelopment Agency, The Children's Trust and Miami Dade County Cultural Affairs
The document is an agenda for a workshop on STEM education hosted by Time Warner Cable.
The workshop brings together nonprofits, funders, and corporations to discuss partnerships and programs focused on engaging youth in STEM. It features panels on STEM funding partnerships, developing impactful after-school STEM programs, and networking sessions for participants to discuss challenges, best practices, and opportunities for collaboration. The goal is to inspire new STEM programs and expand existing ones in order to improve STEM education statistics and prepare more students for future careers.
#AllKlassic - Marketing Trends In Social Entrepreneurship (Summary)
According to Forbes, Millennials will soon be the largest segment in the US labor market. However, many of us are opting for social entrepreneurship to satisfy that sense of “meaningful labor.” How will this drive a paradigm shift in the hiring procedures of corporate America? Is this replacing Corporate Responsibility efforts?
In my presentation deck, I cover the marketing strategies of brands, startups and individuals who are developing solutions to 10 of the world’s most pressing issues: Transportation, Public Safety, Homelessness, Sustainability, Education, Food & Health, Disability, Energy, Inequality, & Income.
You will be given a bird’s eye view of a relevant culture shift of new innovations that are capturing the imagination of a world empowered voice their frustrations with scalable business models.
This document proposes a blueprint for change and brand transformation for Texas Southern University. It discusses defining a strategic identity through research, messaging, and experience design. A 5-step process is outlined to unify branding, refresh messaging, build digital presence, engage communities, and align messaging. Case studies and strategies are presented for facilitating conversations and creating touchpoints to develop cultural brands that communicate beyond products through innovative solutions. The presentation aims to help organizations clarify their vision and define human-centered brands.
This brand manual provides guidelines for using the Houston Health Department's logo, seal, color palette, typography, graphics, imagery, and templates for various print materials like letterheads, banners, and presentations. Detailed instructions are given for proper usage of each branding element, with examples shown, to maintain a consistent brand identity across all communication. Accompanying files with the different logo and color options are referenced for inclusion with the distributed manual.
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The document is a media kit for S.T.R.E.A.M. University, which provides STEM education programs for underserved middle and high school students. It summarizes the initiative's mission to close socioeconomic gaps in tech/engineering fields through hands-on learning experiences. Contact information is provided for the executive director and partnership coordinator.
Kaʻū CDP Excerpts related to Black Sands LLC SMA-23-46iewehanau
Ron Whitmore, former Hawaiʻi County Planner and Kaʻū CDP facilitator, outlines the areas where the SMA Application is not consistent with the Kaʻū CDP.
Peace, Conflict and National Adaptation Plan (NAP) ProcessesNAP Global Network
Conflict-affected countries dealing with national defense issues, the deaths and suffering of their people, and a fragile peace environment might find it challenging to prioritize climate change action. However, ignoring their adaptation needs while striving to promote peace would be a mistake, as there are close links between climate change and fragility.
Ethically Aligned Design (Version 2 - For Public Discussion)prb404
Autonomous and intelligent technical systems are specifically designed to reduce the necessity for
human intervention in our day-to-day lives. In so doing, these new systems are also raising concerns
about their impact on individuals and societies. Current discussions include advocacy for a positive
impact, such as optimization of processes and resource usage, more informed planning and decisions,
and recognition of useful patterns in big data. Discussions also include warnings about potential harm to
privacy, discrimination, loss of skills, adverse economic impacts, risks to security of critical infrastructure,
and possible negative long-term effects on societal well-being.
Because of their nature, the full benefit of these technologies will be attained only if they are aligned
with society’s defined values and ethical principles. Through this work we intend, therefore, to establish
frameworks to guide and inform dialogue and debate around the non-technical implications of these
technologies, in particular related to ethical aspects. We understand “ethical” to go beyond moral
constructs and include social fairness, environmental sustainability, and our desire for self-determination.
Our analyses and recommendations in Ethically Aligned Design address values and intentions as well
as implementations, both legal and technical. They are both aspirational, what we hope or wish should
happen, and practical, what we—the techno-scientific community and every group involved with and/or
affected by these technologies—could do for society to advance in positive directions. The analyses and
recommendations in EAD1e are offered as guidance for consideration by governments, businesses, and
the public at large in the advancement of technology for the benefit of humanity
Presentation given at the Cross-regional exchange and learning week on Interoperability and Digital Transformation in the Western Balkans and Eastern Partnership region that took place 24-28 June 2024 in Brussels.
This presentation was shared at the project open house for the Turney Road Transit-Oriented Development Study on June 25, 2024. For more information, please visit https://www.countyplanning.us/turneyroad
Presentation given at the Cross-regional exchange and learning week on Interoperability and Digital Transformation in the Western Balkans and Eastern Partnership region that took place 24-28 June 2024 in Brussels.
Presentation given at the Cross-regional exchange and learning week on Interoperability and Digital Transformation in the Western Balkans and Eastern Partnership region that took place 24-28 June 2024 in Brussels.
Presentation given at the Cross-regional exchange and learning week on Interoperability and Digital Transformation in the Western Balkans and Eastern Partnership region that took place 24-28 June 2024 in Brussels.
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ENGAGEMENT AND IMPACT
BRANDIMPACT
WHATISTHENEGATIVE,
ECONOMICIMPACTCAUSED
BYFAILEDENGAGEMENTOF
BLACKHOUSTON?
WHATDOESTHEFUTUREHOLD?HOWDOGLOBALPARTNERSANDGROWINGCOMMUNITIES
PERCEIVEHISTORICALLYDISENFRANCHISEDHOUSTONIANS?
HOWCANYOUDOBETTER?
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THECHALLENGEFORMILLENNIALS
More than 50%of Houston’s
youth aged 10-24 years are
Hispanic and a quarter are Black.
out of school suspension
rates for serious offenses are
2x higher among black
MALE YOUTHcompared to white male youth.
hispanic males were almost
3x more likely to be
UNINSUREDthan white males.
BLACK MALES ARE
7xmore likely to have an
encounter with law
enforcement than white males.
According to the 2015 national youth
unemployment figures, nearly 1 in 5 teens
who want to workdon’t have jobs.
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ENGAGEMENT AND IMPACT
THESYSTEMISFLAWED.
OURSTUDENTS
STRUGGLEANDFUTURE
EMPLOYERSWILL
SUFFER...BUTTHEREISHOPE.
THESUCCESSFULSOLUTIONFOCUSESLESSONWHOCREATEDTHEPROBLEMAND
ISPOWEREDBYMOBILIZINGTHEPEOPLEWHONEEDTHERESOURCESANDSUPPORT.
HOUSTONHASTHECAPACITYANDOPPORTUNITYTODOBETTER.
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BUILDINGAHEALTHYCITY
ANDASUSTAINABLEFUTURE
#INSPITEOF...
“We should not
fear the future,
but shape it.”
-President Barack Obama
THE POWER OF ONE.
As a cultural disruptor and social innovation specialist,
I am well versed in narrative change and message curation.
Professionally, I have a background in the healthcare, media,
advertising, sponsorship, education, publishing and direct
marketing industries. Personally, I’m a Houstonian, mother,
daughter, sister, aunt, mentor, and friend to BYMOC. In addition
to proven technical capacity, I have an unwavering idealism and
strategically harnessed commitment that transcends job titles
and permeates all avenues of dedication to the historic challenges
and future success for BYMOC.
THE POWER OF THE VILLAGE.
We have an opportunity to empower youth to facilitate change in
spite of the institutional barriers through the use of innovation.
African-Americans and BYMOC rely on the ‘digital village’ and
technology must be positioned as the driving force of their narrative.
THE POWER OF NOW.
BYMOC can change the paradigm. I hope, that together, we can
build the vehicle that BYMOC use to transform this nation.
Kindly,
StephanieColeman
Stephanie Coleman | 347-687-3624 | thetremag@gmail.com
THE POWER OF HOPE
What is your legacy? How might one person drive the long-term prosperity for
all Houstonians? Can one develop measurable change and positive life outcomes
for African-Americans? Moreover, how can one individual create a sustainable
model through the life-course of boys and young men of color (BYMOC) that can
be the blueprint for the nation? Fortunately, it is only impossible until it is done...
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UNIFIED MESSAGING STRATEGIES
OBSTACLES&OPPORTUNITIES
WHATISREQUIREDTOENGAGE
MILLENNIALS&OVERCOMEBARRIERS?HOWCANYOUUTILIZE’TECH-INNOVATION’ASAWAYTOACHIEVEMAXIMUMOUTREACHANDBRANDVALUE!
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BEYOND THE NUMBERS
REMAININGRELEVANT
HOWDOYOU
MEASURESUCCESS?
COMMITTEDTOBUILDINGATRANSPARENT, ENGAGINGANDIMPACTFULBRANDFORTHECITYOFHOUSTON
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SUCCESS
REQUIRESTHESE
COREELEMENTS
CURB-SIDE
ENGAGEMENT
(physical location
and/or live events /
touchpoints)
MULTI-LINGUAL &
PROGRAM-FOCUSED
LEXICON
FLEXIBLE, ORGANIC
& VISUALLY
COMPELLING
INNOVATIVE &
AWARD-WINNING
USER-DRIVEN &
TECHNOLOGICALLY
PROGRESSIVE
A B C D E
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WHERE DO WE START?
PHASE1:
TRANSFORMING
BLACKHOUSTON’SNARRATIVE
5
EASYSTEPS
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BEYOND THE NUMBERS
DEFININGTHEFATEOFHOUSTON’SECONOMY
RECOMMENDATIONSTO
INCREASEOPPORTUNITYAND
DECREASEPOVERTYINHOUSTON?
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PROVIDESUSTAINABLESOLUTIONS
LIFE-CYCLE RESOURCES
Ritia sequa? Ignist, serovid ulparum fuga.
Itaeritatem cus aritatum renis autet
CAREER PATHWAYS
Ritia sequam sitatur? Ignist, serovid ulparum fuga
aritatum renis autet
ACADEMIC PARTNERSHIP
Ritia sequam sitatur? Ignist, serovid ulparum fuga
aritatum renis autet
HANDS-ON & TANGIBLE
TACTILERitia sequam sitatur? Ignist, serovid
ulparum fuga. Itaeritatem cus aritatum
KNOWLEDGE EXCHANGE
Pulparum fuga. Itaeritatem cus aritatum renis
aute Equam hilibuscia sum alitatur?
EXPERIENTIAL
Ritia sequam sitatur? Ignist, serovid renis aute
Equam hilibuscia sum alitatur?
ON DEMAND
Ritia sequam sitatur? Ignist, serovid renis aute
Equam hilibuscia sum alitatur?
NON-TRADITIONAL MEDIA
Ritia sequam sitatur? Ignist, serovid renis aute
Equam hilibuscia sum alitatur?
DIGITAL MEDIA
Ritia sequam sitatur? Ignist, serovid renis aute
Equam hilibuscia sum alitatur?
ENGAGE + EDUCATE + EMPOWER
—
We are here to build viable academic and career pathways together. By utilizing sophisticated commercial marketing
techniques combined with native and cultural insight and the experiential marketing principles of product, price,
place, and promotion, we can formulate the cultural strategies and multi-touchpoint tactics that ensure success.
01. ENGAGE 02. EDUCATE 03. EMPOWER
“Opportunities exist for underrepresented
minorities to take jobs in the energy field. We
just need to make sure they’re aware of it and
prepared to take advantage of it. More than
50 percent of energy companies have labor
shortages and the sector is ’struggling’ with
solutions.”
JohnWatson
ChevronCorp.(NYSE:CVX)ChairmanandCEO
Jordan Blum, Reporter- Houston Business Journal
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FACILITATECRITICALCONVERSATIONS
ENGAGE
—
MEDIA ELEVATE YOUTH VOICES
Education is most relevent if it forsters social
and economic prosperity. In partnership with
industy leaders and future employers, institutions
are able to create career-focused curriculum.
CAREER RESOURCE
Student achievement extends beyond the
classroom. Knowing how to navigate the course
selection and gaining the proper insight for
employment is essential.
LIFE-CYCLE RESOURCES
Sustainablility and practical knowledge are the
ultimate goal. Helping students through adulthood
and the life-course is key; career work/life balance,
tips and encouragement.
EDUCATION
NEWS
GUIDE
RESOURCES
Positive Pathways
THE PROGRAM APPROACH IS
EFFECTIVE BECAUSE AMBASSADORS
DO NOT SIMPLY TELL THEIR PEERS;
RATHER, THEY ENGAGE COLLECTIVELY
ALONG WITH THE PARTICIPANTS
SERVED BY THE PROGRAM.
In the proposed program, students
work together to overcome initial
barriers to environmental (not behavior)
change and establish social support
networks which may be critical to
long-term maintenance of career,
lifestyle and behavior changes.
CAREER
LIFESTYLES
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EDUCATE
—
MESSAGE EXPERIENTIAL
Students require consistent, rigorous, relevant and
relationship-based STEM curriculum. (lectures,
field-trips, hands-on exposure)
KNOWLEDGE EXCHANGE
Support engagement that meets student where they
are via website, mobile app and online resources
that are tailored and available 24 hours.
HANDS-ON & TANGIBLE
Provide consistent face-to-face ‘check-in’
opportunities as well as engagement of stakeholders
to provide student resources regarding education,
health and career.
EVENTS
NEWS
GUIDE
RESOURCES
SMART TALKS
CELEBRATING THE HISTORIC
ACHIEVEMENTS OF AFRICAN
AMERICAN AND LATINO VISIONARIES
AND INSPIRING THE NEXT
GENERATION OF STEM INNOVATORS
The student-focused lecture series
is a hands-on event that identifies
outstanding STEM professionals who
are making exceptional achievements
and contributions to local, state,
regional, national and international
affairs.
INDUSTRY
INSIGHT
& CAREER
PATHWAYS CULTURAL
LEGACY
PROMOTEWORKFORCEDEVELOPMENT
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EMPOWER
—
MONEY GO VIRAL!
Houstonians, Millennials and tourist use new
platforms constantly. Meet them where they are and
connect with daily online content in a memorable
and shareable way.
NON-TRADITIONAL OUTLETS
Monthly gatherings and targeted touchpoints unite
community and build a support network around
the student, their family and their peers.
SPENDING POWER
Meet, expand and recruit Ambassadors in order
to expand the network. Utilize mobile app, push
notifications and updates to remain relevant.
HEALTH
NEWS
GUIDE
RESOURCES
DEFINITIVE VOICE.
WE SPEAK THE LANGUAGE OF A NEW
GENERATION AND UNDERSTAND
THEIR VISION AND JOURNEY.
Tourism drives the economy and in
order to navigate Houston a digital
and printed lifestyle experience
serving the ambitious, tech-saavy,
Urban Reader is required. A cultural
tourism platform is a refreshing
vehicle for economic expansion and is
positioned to be an effective vehicle
to spotlight topics that disrupt the
normal and inspire change.
GUIDE TO
BLACK
HOUSTON LOCAL/
GRASS-ROOT
DEVELOPCULTURALTOURISMGUIDES
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01 02 03 04 05 06 07 08 09 10 11 12
JANUARY: FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER
ISSUE HIGHLIGHTS
FAITH &
BUSINESS
HEALTH &
FITNESS
INNOVATION &
TECH
EDUCATION &
HOME
ARTS &
CULTURE
EDUCATION &
ENTERTAINMENT
ARTS &
GOVERNMENT
EDUCATION &
CULTURE
HEALTH &
COMMUNITY
BUSINESS &
DOCTOR
FAMILY &
BUSINESS
FAITH & POLITICS
THEME TOPICS
Financial Planning
Love & Romance
Financial Planning
Education Profiles
Fitness +
Healthcare
Medical Profiles
Rodeo and
Cowboys
Mental Wellness
Careers in Energy
Professional
Profiles
Science + Students
GoGreen Insights
Spring Fashions
Automotive
Education Profiles
Home & Garden
Mother’s Day
Everyday Heroes
Historical Society
Outdoor Guide
Tré Anniversary
Junteenth
Summer Pleasures
Medical Profiles
Summer Health
Summer Dining
Guide/Chef
Profiles
Fire Fighters
Parade
Best of Education
Celebrations
Sports & Fitness
Back to School
Arts & Culture
Travel Insights
Home & Garden
Men’s Health
Education Profile
Women’s Health
Home & Garden
Halloween Safety
Holiday Insight
Veterans Profiles
Historical Society
Dining/Chef
Profiles
Entertaining
Voting Issues/
Trend
Holiday Gift Guide
Education
Kwanzaa
Winter
Destinations
MEDIA FOCUS twitter, +1 snapchat, +1 google+, +1 facebook, +1 ifunny, +1 youtube, +1 twitter, +1 twitter, +1 twitter, +1 twitter, +1 twitter, +1 twitter, +1
ENGAGEMENT FILM (3RD SAT) FITNESS: (3RD SAT.) MIXER: (3RD SAT.) FORUM: (3RD SAT.) FAMILY: (3RD SAT.)
AWARD/SHOWCASE:
(3RD SAT.)
FILM (3RD SAT) FITNESS: (3RD SAT.) MIXER: (3RD SAT.) FORUM: (3RD SAT.) FAMILY: (3RD SAT.)
AWARD/SHOWCASE:
(3RD SAT.)
COMMUNITY
EDUCATION
SMART TALK (3RD FR)
STEM Initiative
SMART TALK (3RD FR)
STEM Initiative
SMART TALK (3RD FR)
STEM Initiative
SMART TALK (3RD FR)
STEM Initiative
SMART TALK (3RD FR)
STEM Initiative
SMART TALK (3RD FR)
STEM Initiative
SMART TALK (3RD FR)
STEM Initiative
SMART TALK (3RD FR)
STEM Initiative
SMART TALK (3RD FR)
STEM Initiative
SMART TALK (3RD FR)
STEM Initiative
SMART TALK (3RD FR)
STEM Initiative
SMART TALK (3RD FR)
STEM Initiative
GIVEAWAYS
NATIONAL
LIVE STREAMING
TIMELINEANDSCALABLEIMPACT
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NEXT STEPS
QUESTIONS?
THANK
YOU!
STEPHANIECOLEMAN
SOCIALDISRUPTOR|BRANDSTRATEGIST
|BEHAVIORARCHITECT|NEWMEDIA
DEVELOPMENT|CONSULTANT
347-687-3624THETREMAG@GMAIL.COM
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HOW WILL YOU BE REMEMBERED AND WHAT IS YOUR IMPACT?
DEFININGYOURLEGACY
IFNOTYOU,THENWHO...
IFNOTNOW,THENWHEN?THISISTHEOPPORTUNITYTOPOSITIONHOUSTONANDLEADTHENATION!
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