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Business Model Canvas 101

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Emad Saif
Emad Saif

This presentation is based on the top seller book "Business Model Generation" by Alex Osterwalder and Yves Pigneur. This book introduces the Business Model Canvas, the world's leading tool in creating and analyzing business models. This great tool allows you to sketch out your business model visually without starting with a scary business plan. You can take my online course which covers more content, examples, quizzes, challenges and provides a certificate of completion. Get course discounts and learn more: www.playtactic.com I hope you find this beneficial and good luck on your business model ;)

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Nov 8th 2011 Created by: Emad Saif www.emadsaif.com Canvas Based on THE
Agenda 6:30 7:30 Business Model Canvas & Examples 8:00 8:30 Group Workshop Presentations & Discussion 7:00 9:00 2 7:20 8:10 8:20
Lease $25/month + 4¢/copy (min of $49/month) 3 TOO EXPENSIVE! to sell to customers!  Easy to use  No risk on originals  Low operating cost  Use plain paper First Plain Paper Photocopier - 1950
business model “A business model describes the rationale of how an organization creates, delivers, and captures value” 4
CustomersOrganization Product/Service Revenue ($) Create Deliver Capture BUSINESS MODEL 5
business model canvas 6
tool to create & analyze business models... 7
YOU CAN • Create new business models easily • Analyze & update your existing business model 8
building blocks 9
Customer Segments which customers and users are you serving? which jobs do they really want to get done? 10
Value Proposition what are you offering them? what is that getting done for them? do they care? 11
Channels how does each customer segment want to be reached? through which interaction points? 12
Customer Relationships what relationships are you establishing with each segment? personal? automated? acquisitive? retentive? 13
Revenue Streams what are customers really willing to pay for? how? are you generating transactional or recurring revenues? 14
Key Resources which resources underpin your business model? which assets are essential? 15
Key Activities which activities do you need to perform well in your business model? what is crucial? 16
Key Partners which partners and suppliers leverage your model? who do you need to rely on? 17
Cost Structure what is the resulting cost structure? which key elements drive your costs? 18
Business Model Canvas 19
VALUE PROPOSITION CHANNELS RELATIONSHIPS CUSTOMER SEGMENT REVENUE STREAMSCOST STRUCTURE KEY PARTNERS KEY RESOURCES KEY ACTIVITIES Your Business Model Canvas 20
EXAMPLES EXAMPLES 21
Example 2 Affordable VOIP calls Example 1 Refreshing lemonade to joggers at public parks 22
VALUE PROPOSITION CHANNELS RELATIONSHIPS CUSTOMER SEGMENT REVENUE STREAMSCOST STRUCTURE KEY PARTNERS KEY RESOURCES KEY ACTIVITIES Kelly’s Lemonade Stand: Refreshing Lemonade 23
VALUE PROPOSITION CHANNELS RELATIONSHIPS CUSTOMER SEGMENT REVENUE STREAMSCOST STRUCTURE KEY PARTNERS KEY RESOURCES KEY ACTIVITIES Skype 24
Example 3 Example 4 Photo sharing online Smooth shave for men & women 25
VALUE PROPOSITION CHANNELS RELATIONSHIPS CUSTOMER SEGMENT REVENUE STREAMSCOST STRUCTURE KEY PARTNERS KEY RESOURCES KEY ACTIVITIES Flickr: Photo Sharing 26
VALUE PROPOSITION CHANNELS RELATIONSHIPS CUSTOMER SEGMENT REVENUE STREAMSCOST STRUCTURE KEY PARTNERS KEY RESOURCES KEY ACTIVITIES Gillette: Razors & Blades 27
Break... 28
WORKSHOP 29
WORKSHOP 1. Assemble in teams 2. Create canvas 3. Write key words on sticky notes 4. Place sticky notes on the canvas 5. Present your canvas 30
Create a CANVAS of your enterprise project 31
Break... 32
Presentations minute 1 33
Discussion 34
so what’s beyond the CANVAS? 35
you need to validate your model assumptions with the customers until you get it right! 36
BUSINESS PLAN 37
www.BusinessModelGeneration.com 38
THANK YOU! Emad Saif www.emadsaif.com 39
$10 TAKE THE ONLINE COURSE NOW DISCOUNT COUPON: special_10Claim Now

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