The document discusses how to build a follower ecosystem on LinkedIn to benefit recruitment firms. It describes the value of followers, including staying top of mind with candidates and generating preference for the business. It then discusses the psychology behind why people follow, such as fear of missing out. The document provides tips for getting followers, such as generating word-of-mouth, being interesting, and advertising. It also outlines what to do with followers, like creating both active and passive content. Finally, it lists five things recruitment firms can do today to start building their follower base.