Big data ingest frameworks ship with an array of connectors for common data origins and destinations, such as flat files, S3, HDFS, Kafka etc, but sometimes, you need to send data to, or receive data from a system that's not on the list. StreamSets includes template code for building your own connectors and processors; we'll walk through the process of building a simple destination that sends data to a REST web service, and show how it can be extended to target more sophisticated systems such as Salesforce Wave Analytics.