bobschneider resume 2016 - Final

BOB SCHNEIDER
Charlotte, NC 28278
bobschneider@carolina.rr.com 704.780.5248 www.linkedin.com/in/schneiderbob
STRATEGIC SALES LEADER
Increase Revenue | Improve Customer Retention
Innovative sales and operations executive with over 22 years of expertise and experience. Proven track
record consistently over achieving targets, goals and objectives. Expert in structuring high-performing sales
channels and upselling / retention of subscription customer base. Specialize at implementing strategies,
methodologies, and tacticsto improve productivity andexceedbusiness goals.
EXPERTISE
 Direct and Indirect Sales  Change Management
 Sales Channel Optimization  Organizational Leadership
 Relationship Building  SubscriptionBusiness Model
 Customer Retention  B2B and Retail Sales
 Building High Performing Teams  Commission and Incentive Programs
 Contract Negotiations  Financial Budgeting and Forecasting
PROFESSIONAL EXPERIENCE
TIME WARNER CABLE, Charlotte, NC 2007 – 2015
Vice President, Field Sales Nationwide (2010 – 2015)
Reported directly to the Senior Vice President of residential sales. Executive sales leader for the North
American markets (NY, ME, NC, SC, CA, TX, OH, KY, WI, KS), managing 1,784 employees and 654
contractors. Focus was on optimizing sales and sales operations departments to meet and exceed subscriber
growth initiatives. Annual budget of $347.8M.
 Generated $27.5M YOY growth exceeding revenue targets by 19%, increased total customer products
11.9% over previousyear (2014, 926.2K vs. 2013, 827.8K).
 Integrated 5 decentralized field sales teams resulting in the highest/best performance in the company’s
history, improvingproductivity from .65 salesper rep per day to .98.
 Increasednew sales close ratio from8% to 12%, with 82% bundling 2 or more products.
 Initiated an enterprise wide fieldretention program which improvedcustomer retention by 24%.
 Improved morale and reduced employee attrition from 13% to 5% by driving cultural change,
implementation of new reward programs, and new hire training enhancements.
Regional Senior Director, Field Sales (2007 – 2010)
Reported directly to the Regional President of residential sales. Managed the eastern region (NY, ME, NC,
SC) providing customers with internet, data, voice, video along with wireless, WiFi hotspots. Full P&L
responsibility, with emphasis on overall revenue growth, strategic direction of sales, marketing, sales
support operations, and field installations. $198Mannual budget
 Built a new support operations team to assist Account Executives with B2B contract negotiations, county
/ city registrations, and legal recordings.
 Launched New Business Development team responsible for increased customer penetrations of
subscriptionservices, resulting in penetration improvement from 30%to 65% in the first 2 years.
 Top to bottom restructure, and expansion of sales, sales operations, and field operations organization.
Developed and deployed sales territory area coverage to gain efficiency and maximize rep time in the
field, which showed 7% YOY sales productivity improvement.

Bob Schneider bobschneider@carolina.rr.com Page | 2
COMCAST CABLE, St Paul, MN 2006 – 2007
Regional Director, Field Sales
Reported directly to the Vice President of residential sales. Led the integration of Time Warner Cable into
Comcast sales organization. Directed field sales staff, management and administrative support staff
 Transformed team into a highly productive sales department leading all of the Comcast Central markets
in every KPI, includingtotal connects, average revenue per work order, contact %, and closing %.
 Standardized compensation, sales coaching techniques, sales culture, onboarding new hires, new hire
training, resulting in reducedattrition and increased sales productivity.
 Implemented the FIND (First In New Development) team concept, increasing new single-family
homebuyersinto customers.
 Grew sales team from 65 Field staff to 100+ in less than 6 months while improving contact percentages,
and with improvedclose ratesresulting in higher sales completionrates.
TIME WARNER CABLE (PARAGON CABLE), Minneapolis, MN 1993 – 2006
Director, Sales (2001 – 2006)
Led numerous cross-functional teams and initiatives to achieve and exceed company connect goals
consistently acrossmultiple sales channels.
 Increasedsales and profitability 7% annually.
 Expanded sales team from 20 to 38 representatives.
 National Winners Circle award for High SpeedSales.
Manager, MDU – Bulk Sales (1998 – 2001)
Planned, managed, and implemented easement negotiations for building owners and Time Warner Cable,
securing more than 80% of the market.
 NegotiatedUniversity of Minnesota cable contract valuedat 7M.
 Improvedcustomer base from 18K to 24K.
Supervisor, Direct Sales (1993 – 1998)
Led 25 successfuldirect sales representativesona daily basis.
 Doubled sales performance for each sales rep, achievingthe TotalQuality Service Award.
EDUCATION
BA, Business Administration and Marketing (expected 2016)
Cardinal Stritch University, Edina, MN
Undergrad, Minnesota State University, Mankato, MN
Executive Management Program, Harvard Business School, Boston, MA
Time Warner Cable Leadership Development Program, New York, NY
HONORS AND AFFILIATIONS
Recipient of the 2013 “Leading for Results” award for improvement of productivity
Time Warner Cable “Leadership Award” for exemplary Leadership and Management
Multiple Sclerosis Society MS 150 $1K Club raised over $20K
Ambassador Susan G Komen Breast Cancer Walk
Habitat for Humanity Volunteer
Comcast Cares Volunteer
Paragon Cable “Legion of Leaders” award for highest sales productivity

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