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Berta resume

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Create & Associates
Create & Associates

Berta Mardes is an experienced freelance designer providing brand development, web design, print design, and other services. She has over 20 years of experience working for large companies like Canon, Pitney Bowes, and Scholastic. Her work includes rebranding campaigns, website creation, print and digital advertising, and ensuring brand consistency across platforms. She is proficient in design programs and languages and has extensive training in fine arts.

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BERTAMARDESIGN.COM BERTAMAR@MAC.COM   CELL: 203.216 5886 Brand Development & Design for Print & Online Distribution Web Design / Flash Animation / Publication Design / Collateral / Print Production PROFILE Accomplished designer with extensive experience developing and executing compelling brand identity and creative design projects for Fortune 500 clients. Resourceful, perceptive designer with demonstrated ability to accurately assess client needs and produce solutions that reach target markets, raise brand awareness and drive revenue. Innovative big-picture thinker with both agency- and client-side experience, and exceptional communication, presentation and client relationship management skills. Well versed in traditional, current and emerging design technology with excellent typography and color sensibilities. Dynamic leader/mentor known for effective management of concurrent projects to deadline. PROFESSIONAL EXPERIENCE BERTAMAR DESIGN / Norwalk, CT / Present Freelance Design Consultant Provides concept-to-completion design and production of websites, SEM campaigns, print ads, catalogs, direct mail, logos and more for such clients as PITNEY BOWES, METLIFE, GE, SHELL, HBO VIDEO, CADBURY SCHWEPPES, GEORGIA-PACIFIC, BEIERSDORF, CARTER’S and DAYMON WORLDWIDE. CREATE & ASSOCIATES, INC. / Armonk, NY / 2006 – 2012 Art Director Created, developed and oversaw the execution of multi-platform (print, online, social media) design solutions that resonate with the the target demographic and improve brand awareness. World-class client roster includes CANON USA, PITNEY BOWES, MARTHA STEWART LIVING, MARRIOTT and TISSOT WATCHES. Highlights: • Anticipating client demand, initiated addition of customized content management system (CMS) websites to firm’s suite of web solutions, increasing billings for this service by 40% in 1 month, and total annual revenue by 25% over previous year. • Created compelling brand identity and grand opening campaign for MARRIOTT company’s new 80 WEST RESTAURANT, effecting a 200% increase in venue traffic. • Directed all brand management efforts for all new product launch campaigns for CANON USA Digital Scanner and Printer Group, ensuring consistency of design across all media platforms, and that all campaigns adhered to specific corporate guidelines. 1  
BERTAMARDESIGN.COM BERTAMAR@MAC.COM   CELL: 203.216 5886 SCHOLASTIC INC. / New York, NY / 1998 – 2003 Assistant Creative Director, Book Clubs Division Oversaw design and production for what became the #1 highest-grossing book clubs for SCHOLASTIC, the largest publisher and distributor of children’s books. Supervised 10-member creative staff in design of high volume of catalogs, direct mail, print ads and promotional materials, and worked with production to ensure superior quality and cost effectiveness. • Transformed company’s worst-performing book club into one of its best in 1 year (double- digit jump in readership), earning promotion and company-wide recognition. • Conducted extensive design talent search, recruiting, hiring and mentoring designers who brought fresh perspectives to the Book Clubs Division. Provided ongoing training that improved work quality and group productivity by 20%. • Created distinct visual identities for each grade-specific book club, strengthening each club’s individual brand image and brand recognition among the target audience. TOYS “R” US, INC. / Paramus, NJ / 1988 – 1998 Creative Manager, International Division Directed design of print advertising creative for 155+ stores throughout Europe, Australia and Canada (direct marketing, store displays, catalogs, print ads, outdoor ads, brochures, logos), ensuring brand consistency across all projects, and that all projects met corporate guidelines. Art directed magazine ads for DISNEY ADVENTURES, SPORTS ILLUSTRATED FOR KIDS, PEOPLE, USA TODAY and WOMAN’S DAY, and styled and directed numerous KIDS “R” US and TOYS “R” US photo shoots. • Executed complete overhaul of TOYS “R” US – Canada advertising that produced double-digit sales growth within the first 3 years of implementation. • Produced winning concepts for coveted TOYS “R” US Annual Report project 3 consecutive years, earning company-wide praise and recognition. • Designed compelling grand opening campaign for KIDS WORLD megastores, including KIDS WORLD logo, subway and billboard advertising and in-store POP displays. EDUCATION Master of Science, Communication Design / Pratt Institute, Brooklyn, NY Bachelor of Arts, Graphic Design / Rutgers University, Newark, NJ Landscape Painting / Parsons School of Design, Paris & Dordogne, France Anatomy Drawing / Escuela de Arte n˚10, Madrid, Spain Portraiture in Oils / Art Students League, New York, NY TECHNICAL & LANGUAGE PROFICIENCY Mac/PC Platforms, Adobe Creative Suite 6, Quark 8, Word, Powerpoint, Excel, Flash Pro, Edge, Muse, Fireworks, Dreamweaver, HTML4, CSS3 and WordPress 2.0; Fluently bilingual English/Spanish 2  

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Berta resume

  • 1. BERTAMARDESIGN.COM BERTAMAR@MAC.COM   CELL: 203.216 5886 Brand Development & Design for Print & Online Distribution Web Design / Flash Animation / Publication Design / Collateral / Print Production PROFILE Accomplished designer with extensive experience developing and executing compelling brand identity and creative design projects for Fortune 500 clients. Resourceful, perceptive designer with demonstrated ability to accurately assess client needs and produce solutions that reach target markets, raise brand awareness and drive revenue. Innovative big-picture thinker with both agency- and client-side experience, and exceptional communication, presentation and client relationship management skills. Well versed in traditional, current and emerging design technology with excellent typography and color sensibilities. Dynamic leader/mentor known for effective management of concurrent projects to deadline. PROFESSIONAL EXPERIENCE BERTAMAR DESIGN / Norwalk, CT / Present Freelance Design Consultant Provides concept-to-completion design and production of websites, SEM campaigns, print ads, catalogs, direct mail, logos and more for such clients as PITNEY BOWES, METLIFE, GE, SHELL, HBO VIDEO, CADBURY SCHWEPPES, GEORGIA-PACIFIC, BEIERSDORF, CARTER’S and DAYMON WORLDWIDE. CREATE & ASSOCIATES, INC. / Armonk, NY / 2006 – 2012 Art Director Created, developed and oversaw the execution of multi-platform (print, online, social media) design solutions that resonate with the the target demographic and improve brand awareness. World-class client roster includes CANON USA, PITNEY BOWES, MARTHA STEWART LIVING, MARRIOTT and TISSOT WATCHES. Highlights: • Anticipating client demand, initiated addition of customized content management system (CMS) websites to firm’s suite of web solutions, increasing billings for this service by 40% in 1 month, and total annual revenue by 25% over previous year. • Created compelling brand identity and grand opening campaign for MARRIOTT company’s new 80 WEST RESTAURANT, effecting a 200% increase in venue traffic. • Directed all brand management efforts for all new product launch campaigns for CANON USA Digital Scanner and Printer Group, ensuring consistency of design across all media platforms, and that all campaigns adhered to specific corporate guidelines. 1  
  • 2. BERTAMARDESIGN.COM BERTAMAR@MAC.COM   CELL: 203.216 5886 SCHOLASTIC INC. / New York, NY / 1998 – 2003 Assistant Creative Director, Book Clubs Division Oversaw design and production for what became the #1 highest-grossing book clubs for SCHOLASTIC, the largest publisher and distributor of children’s books. Supervised 10-member creative staff in design of high volume of catalogs, direct mail, print ads and promotional materials, and worked with production to ensure superior quality and cost effectiveness. • Transformed company’s worst-performing book club into one of its best in 1 year (double- digit jump in readership), earning promotion and company-wide recognition. • Conducted extensive design talent search, recruiting, hiring and mentoring designers who brought fresh perspectives to the Book Clubs Division. Provided ongoing training that improved work quality and group productivity by 20%. • Created distinct visual identities for each grade-specific book club, strengthening each club’s individual brand image and brand recognition among the target audience. TOYS “R” US, INC. / Paramus, NJ / 1988 – 1998 Creative Manager, International Division Directed design of print advertising creative for 155+ stores throughout Europe, Australia and Canada (direct marketing, store displays, catalogs, print ads, outdoor ads, brochures, logos), ensuring brand consistency across all projects, and that all projects met corporate guidelines. Art directed magazine ads for DISNEY ADVENTURES, SPORTS ILLUSTRATED FOR KIDS, PEOPLE, USA TODAY and WOMAN’S DAY, and styled and directed numerous KIDS “R” US and TOYS “R” US photo shoots. • Executed complete overhaul of TOYS “R” US – Canada advertising that produced double-digit sales growth within the first 3 years of implementation. • Produced winning concepts for coveted TOYS “R” US Annual Report project 3 consecutive years, earning company-wide praise and recognition. • Designed compelling grand opening campaign for KIDS WORLD megastores, including KIDS WORLD logo, subway and billboard advertising and in-store POP displays. EDUCATION Master of Science, Communication Design / Pratt Institute, Brooklyn, NY Bachelor of Arts, Graphic Design / Rutgers University, Newark, NJ Landscape Painting / Parsons School of Design, Paris & Dordogne, France Anatomy Drawing / Escuela de Arte n˚10, Madrid, Spain Portraiture in Oils / Art Students League, New York, NY TECHNICAL & LANGUAGE PROFICIENCY Mac/PC Platforms, Adobe Creative Suite 6, Quark 8, Word, Powerpoint, Excel, Flash Pro, Edge, Muse, Fireworks, Dreamweaver, HTML4, CSS3 and WordPress 2.0; Fluently bilingual English/Spanish 2  
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