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And Sydney - Customer Engagement Agency - Creds & Case Studies

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Alicia Kearns
Alicia Kearns

And. is a customer engagement agency offering a range of services from high-level strategy and creative through to campaign execution. We connect with, excite and engage customers across all channels - digital, social, mobile or traditional. Check out some of our work from recent months. See something you like? Let's have a chat! Contact aliciakearns@and-sydney.com or call +61 2 9331 6880.

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PHILOSOPHY Engagement requires connection. Connection requires understanding. Understanding requires intelligence, knowledge, compassion & an open mind. (Action requires all of the above, and a healthy dose of chutzpah.) DOCUMENT TYPE: Credentials DATE: February 2014
WHAT WE DO We connect with, excite and engage your existing and desired customers through: STRATEGY BRAND DIGITAL CAMPAIGNS SOCIAL We think it’s simple - intelligence, knowledge, compassion and an open mind should drive everything you do. Not just work - everything. This approach to business, and life-at-large, is the way to connect - the way to engage. DOCUMENT TYPE: Credentials DATE: February 2014 ©2014 These materials remain the property of AND Creative PTY LTD. You may not use, copy or distribute these materials or the concepts, representations and ideas set out in this presentation without the prior written consent of AND Creative PTY LTD.
KEY TEAM Alicia Kearns General Manager - Founding Partner Tim Rigg Creative Director - Founding Partner Nick Doring Head of Art - Founding Partner (Holden Doodle - Chief Morale Officer) DOCUMENT TYPE: Credentials DATE: February 2014 ©2014 These materials remain the property of AND Creative PTY LTD. You may not use, copy or distribute these materials or the concepts, representations and ideas set out in this presentation without the prior written consent of AND Creative PTY LTD.
CASE STUDIES STAEDTLER - Create The Next STAEDTLER Ad / Social Hello Sunday Morning - Unlock Your Sunday Macquarie Telecom - Business Mobility CPA - Rebrand + GTM Click when you see: To watch a short video DOCUMENT TYPE: Credentials DATE: February 2014 ©2014 These materials remain the property of AND Creative PTY LTD. You may not use, copy or distribute these materials or the concepts, representations and ideas set out in this presentation without the prior written consent of AND Creative PTY LTD.
CATEGORY: DATE: SECTOR: DETAILS: DOCUMENT TYPE: Credentials DATE: Month 2014 February 2014 SOCIAL MARKETING 2013 CONSUMER DIGITAL / PRINT / SOCIAL ©2014 These materials remain the property of AND Creative PTY LTD. You may not use, copy or distribute these materials or the concepts, representations and ideas set out in this presentation without the prior written consent of AND Creative PTY LTD.
WHAT WAS REQUIRED? Increase brand awareness, drive incremental sales. Demonstrate the versatility of the range and drive consumer engagement while tackling the issue of showcasing an analogue product in digital terrain. DOCUMENT TYPE: Credentials DATE: February 2014
WHAT WAS DELIVERED? 'Create the Next STAEDTLER Ad' - a campaign prompting individuals, schools and artists to help create our next billboard through an easy to use app, allowing users to preview and share their ad. Using the digital space as a platform for people to engage with the brand, we connected likeminded creatives and hobbyists, forging an incredibly engaged and growing community. DOCUMENT TYPE: Credentials DATE: February 2014
THE RESULTS 300% greater response from previous marketing campaigns Created a loyal community of online followers, friends and fans Increased brand engagement exponentially Created hundreds of interesting pieces of creative social content shared throughout the world and inspired the community to do the same DOCUMENT TYPE: Credentials DATE: February 2014
DOCUMENT TYPE: Credentials DATE: February 2014
DOCUMENT TYPE: Credentials DATE: February 2014
DOCUMENT TYPE: Credentials DATE: February 2014
DOCUMENT TYPE: Credentials DATE: February 2014
DOCUMENT TYPE: Credentials DATE: February 2014
DOCUMENT TYPE: Credentials DATE: February 2014
"The perfect mix of strategy, creativity and understanding of our audience and, in turn, how to reach and influence them made And a stand out.  Our first campaign, engaged the hearts and minds of our buyers, nearly tripled our social followers and was considered one of the best initiatives STAEDTLER Australia has launched by staff." Ellen Marquart, Brand Manager - STAEDTLER Australia DOCUMENT TYPE: Credentials DATE: February 2014
CATEGORY: PROJECT DESCRIPTION: DATE: SECTOR: DOCUMENT TYPE: Credentials DATE: Month 2014 February 2014 MULTI-CHANNEL MARKETING A/NZ DIGITAL AWARENESS CAMPAIGN 2013 / 14 NOT-FOR-PROFIT / NGO ©2014 These materials remain the property of AND Creative PTY LTD. You may not use, copy or distribute these materials or the concepts, representations and ideas set out in this presentation without the prior written consent of AND Creative PTY LTD.
BACKGROUND Hello Sunday Morning (HSM) is a social movement aiming to change We jumped at the opportunity - not only to work with this progressive the world’s relationship with alcohol - one Sunday at a time. Participants NFP, but also to write our own brief spanning: brand awareness, social are encouraged to take a 3 month break from alcohol, sharing their influence, brand activation and new media. Several creative sessions positive experiences through a blog & social media. Currently there and mountains of research later, the idea was ready to present: a are 19,000 registrants internationally (the bulk from: Australia, New multi-channel campaign culminating in an interactive quiz that would Zealand & the UK). Hello Sunday Morning approached And with a engage, excite & add value to the market, while creating channels with concise goal of 100,000 registrations by the end of 2014. a growing audience for future communications. DOCUMENT TYPE: Credentials DATE: Month 2014 ©2014 These materials remain the property of AND Creative PTY LTD. You may not use, copy or distribute these materials or the concepts, representations and ideas set out in this presentation without the prior written consent of AND Creative PTY LTD.
WHAT WAS REQUIRED? Australian-centric campaign that spans "Online & offline activity" Must be able to re-purpose for global market 5,000 Australian registrations Feb. 2014 DOCUMENT TYPE: Credentials DATE: Month 2014 ©2014 These materials remain the property of AND Creative PTY LTD. You may not use, copy or distribute these materials or the concepts, representations and ideas set out in this presentation without the prior written consent of AND Creative PTY LTD.
WHAT WAS DELIVERED? "Unlock Your Sunday Morning" interactive quiz & multi-channel campaign spanning: Social influencers Print / traditional media Display advertising Ambient advertising DOCUMENT TYPE: Credentials DATE: February 2014
THE RESULTS Campaign is mid-way, and tracking very successfully. Initial feedback from client: "Definitely going way beyond the ordinary marketing campaign! We love the personas, it's where we want to go by attracting these kind of users to HSM. Also really impressed by your research. You guys have absolutely nailed it!! Thanks for making my day" Jacinth Rowland, Acquisition Manager - Hello Sunday Morning DOCUMENT TYPE: Credentials DATE: February 2014
DOCUMENT TYPE: Credentials DATE: February 2014
DOCUMENT TYPE: Credentials DATE: February 2014
DOCUMENT TYPE: Credentials DATE: February 2014
DOCUMENT TYPE: Credentials DATE: February 2014
DOCUMENT TYPE: Credentials DATE: February 2014
DOCUMENT TYPE: Credentials DATE: February 2014
DOCUMENT TYPE: Credentials DATE: February 2014
CATEGORY: PROJECT DESCRIPTION DATE: SECTOR: DOCUMENT TYPE: Credentials DATE: Month 2014 February 2014 CONTENT MARKETING BUSINESS MOBILITY 2013 TECHNOLOGY / B2B ©2014 These materials remain the property of AND Creative PTY LTD. You may not use, copy or distribute these materials or the concepts, representations and ideas set out in this presentation without the prior written consent of AND Creative PTY LTD.
WHAT WAS REQUIRED? We knew there was a market opportunity. Over 85% of Australian businesses would have BYOD solutions in place by the end of 2013. Macquarie Telecom had a limited time to build awareness of a unique Business Mobility offering in an already noisy marketplace of Tier 1 Tech and Telco businesses with larger budgets. DOCUMENT TYPE: Credentials DATE: February 2014
WHAT WAS DELIVERED? Infographic animation & content marketing program Develop engaging, shareable content Identify and develop key assets; white papers, market research and surveys, videos, eBooks, infographics and customer stories Map to customer buying stage to ensure an ongoing prospect dialogue at all entry points Utilise the right channels for right content – paid, social, digital or offline DOCUMENT TYPE: Credentials DATE: February 2014 These materials remain the property of AND Creative PTY LTD. You may not use, copy or distribute these materials or the concepts, representations and ideas set out in this presentation without the prior written consent of AND Creative PTY LTD.
THE RESULTS Over 80 content touch points to sustain an automated 6-9 month content marketing program. In the first three months: Social channels: 30+ tweets, 20+ LinkedIn updates and 5 blogs & 1000s of shares 140% lift in website traffic to Mobility pages Over 5000 content downloads Increased site engagement, linking directly to web chat conversions DOCUMENT TYPE: Credentials DATE: February 2014
DOCUMENT TYPE: Credentials DATE: February 2014
DOCUMENT TYPE: Credentials DATE: February 2014
DOCUMENT TYPE: Credentials DATE: February 2014
CATEGORY: PROJECT DESCRIPTION DATE: SECTOR: DOCUMENT TYPE: Credentials DATE: Month 2014 February 2014 BRAND STRATEGY & DESIGN BRAND / PRINT / DIGITAL 2013 REAL ESTATE ©2014 These materials remain the property of AND Creative PTY LTD. You may not use, copy or distribute these materials or the concepts, representations and ideas set out in this presentation without the prior written consent of AND Creative PTY LTD.
WHAT WAS REQUIRED? Re-brand Melbourne real estate agency Increase brand awareness Boost sales DOCUMENT TYPE: Credentials DATE: Month 2014 ©2014 These materials remain the property of AND Creative PTY LTD. You may not use, copy or distribute these materials or the concepts, representations and ideas set out in this presentation without the prior written consent of AND Creative PTY LTD.
WHAT WAS DELIVERED? Confident, established brand Range of applied design materials & assets DOCUMENT TYPE: Credentials DATE: February 2014
THE RESULTS? 350% Increase in sales in first 2 months DOCUMENT TYPE: Credentials DATE: February 2014
DOCUMENT TYPE: Credentials DATE: February 2014
DOCUMENT TYPE: Credentials DATE: February 2014
DOCUMENT TYPE: Credentials DATE: February 2014
DOCUMENT TYPE: Credentials DATE: February 2014
DOCUMENT TYPE: Credentials DATE: February 2014
DESIGN PORTFOLIO A small selection of some of our creative muscle... DOCUMENT TYPE: Credentials DATE: February 2014 ©2014 These materials remain the property of AND Creative PTY LTD. You may not use, copy or distribute these materials or the concepts, representations and ideas set out in this presentation without the prior written consent of AND Creative PTY LTD.
PROJECT DESCRIPTION DATE: SECTOR: DETAILS: DOCUMENT TYPE: Credentials DATE: Month 2014 February 2014 WEB DESIGN 2012 ARCHITECTURE UNDER CONTRACT / OUR AGENCY ©2014 These materials remain the property of AND Creative PTY LTD. You may not use, copy or distribute these materials or the concepts, representations and ideas set out in this presentation without the prior written consent of AND Creative PTY LTD.
DOCUMENT TYPE: Credentials DATE: February 2014
DOCUMENT TYPE: Credentials DATE: February 2014
DOCUMENT TYPE: Credentials DATE: February 2014
PROJECT DESCRIPTION DATE: SECTOR: DETAILS: DOCUMENT TYPE: Credentials DATE: Month 2014 CAMPAIGN: NEW SOUTH WALES SENIORS WEEK 2014 GOVERNMENT PRINT, DIGITAL ©2014 These materials remain the property of AND Creative PTY LTD. You may not use, copy or distribute these materials or the concepts, representations and ideas set out in this presentation without the prior written consent of AND Creative PTY LTD.
DOCUMENT TYPE: Credentials DATE: February 2014
DOCUMENT TYPE: Credentials DATE: February 2014
DOCUMENT TYPE: Credentials DATE: February 2014
PROJECT DESCRIPTION DATE: SECTOR: DETAILS: DOCUMENT TYPE: Credentials DATE: Month 2014 February 2014 CAMPAIGN: INTELLICENTRE 2 2012 TECHNOLOGY LAUNCH AU $80MIL DATA FACILITY ©2014 These materials remain the property of AND Creative PTY LTD. You may not use, copy or distribute these materials or the concepts, representations and ideas set out in this presentation without the prior written consent of AND Creative PTY LTD.
DOCUMENT TYPE: Credentials DATE: February 2014
DOCUMENT TYPE: Credentials DATE: February 2014
DOCUMENT TYPE: Credentials DATE: February 2014
PROJECT DESCRIPTION DATE: SECTOR: DETAILS: DOCUMENT TYPE: Credentials DATE: Month 2014 February 2014 BRAND / PRINT / DIGITAL 2013 FASHION BRAND / ART DIRECTION / SITE / LOOKBOOK ©2014 These materials remain the property of AND Creative PTY LTD. You may not use, copy or distribute these materials or the concepts, representations and ideas set out in this presentation without the prior written consent of AND Creative PTY LTD.
DOCUMENT TYPE: Credentials DATE: February 2014
DOCUMENT TYPE: Credentials DATE: February 2014
DOCUMENT TYPE: Credentials DATE: February 2014
DOCUMENT TYPE: Credentials DATE: February 2014
PROJECT DESCRIPTION DATE: SECTOR: DETAILS: DOCUMENT TYPE: Credentials DATE: Month 2014 CAMPAIGN: A BRIEF GUIDE TO ADWORDS 2011 TECHNOLOGY UNDER CONTRACT: ACORN MARKETING ©2014 These materials remain the property of AND Creative PTY LTD. You may not use, copy or distribute these materials or the concepts, representations and ideas set out in this presentation without the prior written consent of AND Creative PTY LTD.
DOCUMENT TYPE: Credentials DATE: February 2014
DOCUMENT TYPE: Credentials DATE: February 2014
DOCUMENT TYPE: Credentials DATE: February 2014
DOCUMENT TYPE: Credentials DATE: February 2014
THANK YOU If you have any questions, or would like to discuss any projects - included here or new ventures, please don't hesitate to contact us, any time. Alicia Kearns - General Manager Tim Rigg - Creative Director aliciakearns@and-sydney.com +61 409 816 938 timrigg@and-sydney.com +61 415 368 202 And Sydney Level 1, 171 William St Darlinghurst NSW 2010 +61 2 9331 6880 www.and-sydney.com DOCUMENT TYPE: Credentials DATE: February 2014

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