At Global Red we encourage our clients to ask us 5 questions at the end of each campaign. They work for us, so we thought “Why don’t we share them with everybody?” TL;DW (Too long; Didn’t watch) Question 1: How do you set up a media campaign to succeed? Question 2: How do I know you are being completely transparent as an agency? Question 3: Why should I care about my ad’s viewability? Question 4: How can you ensure I am achieving the maximum ROI? Question 5: How do I even understand all the ad tech available out there? We wanted to provide you with a brief summary of the webinar with some key takeaways to put into practice right away. The entire theme was to ask your agency as many questions as possible – start with the five above, if you need more listen to the webinar for a few more tips and tricks. Tim’s first point in the webinar was to get your media data correct from the start by tagging everything and using the best tags available. He spoke about the importance of aligning your campaign’s KPIs with your business goals. For example, 100% viewability should not be your goal unless your goal is purely to have your ads visible. Your goal should be to prioritise a KPI which delivers a real return. Tim introduced us all to the 4 Simple Steps to Success; tag everything, measure viewability, attribute accurately and optimise regularly. Tim’s final point was directed at all the agencies out there: Let’s work together to reduce the industry wide transparency issues by making it our mission to educate and empower our clients.