The document introduces the Qualcomm Vuforia Mobile Vision Platform. It provides an overview of the platform components including the Vuforia Engine, tools like the Target Manager and Vuforia Capture App, and cloud services. It describes the platform's vision capabilities like image, object, and environment recognition. Examples are given of shopping, gaming, and digital eyewear experiences built with Vuforia. Session information is provided for demonstrations of the platform at the Uplinq conference.