Kristen Koh Goldstein discusses 10 things that change when a startup stops bootstrapping and raises funding. The three main areas that change are people, product, and process. As a company grows, it becomes harder to maintain culture and battle rhythm. Hiring becomes a full-time job for the CEO. Without changes, the founding team risks becoming micro-managers. Empowering teams while maintaining order and consistency is challenging. Scale is more about consistent delivery than product quality. Maintaining consistency is key to success as a company grows beyond the bootstrapping phase.