To understand how early adopters are taking advantage of AI, a recent IBM global study garnered insights from more than 600 decision makers worldwide, cross-industry, from IT to line of business, at various stages of cognitive adoption. We learned that organizations already gain major competitive advantage from their use of AI. They achieve a range of business outcomes–from customer engagement to productivity and efficiency and business growth. And a key strategy for many of these organizations making inroads with AI initiatives is to let their developers lead the charge.