Salesforce is the best CRM Software for SME

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SALESFORCE IS THE
BEST CRM SOFTWARE
FOR SME

Having been in the business for nearly 20 years now, Salesforce has most
of the market share when it comes to sales, marketing as well as
customer services applications. Both small and medium-sized businesses,
as well as large corporations, use many Salesforce products, including its
highly effective customer relationship management SaaS product. By
offering to businesses, the power and functionality of an enterprise-grade
CRM, in a gradually scalable and upgradable package, it enables even
SMBs to compete with large-scale corporations. It does this by investing
in the industry standard and thus, leveling the playing field for
these businesses. Salesforce is a good choice for SMBs particularly
because of its ecosystem whose capabilities extend beyond that of any
other lightweight CRM software.

WHY CHOOSE
SALESFORCE
CRM?
Today, Salesforce CRM software has become
one of the top five fastest-growing
enterprise software companies all around the
world. And one of the main reasons for this
growth is the massive Salesforce App Market
place it has to offer to its clients. This
marketplace app helps ease third-party
integrations and in addition, its sheer size
makes it the most viable option
for scalability. So, in this way, your business
is likely to outgrow that of your competitors
by using the Salesforce CRM. Having said that,
it’s now time to look at why Salesforce is
such a robust CRM software.

POWERFUL AND SCALABLE,
YET CUSTOMIZABLE

One of the main reasons for Salesforce to dominate the CRM market
is its scalability feature. It’s also because it can be customized
according to the needs of various businesses. And although the
implementation time varies according to the different levels of
subscriptions and integrations, it offers one of the best user
interfaces ever available in a CRM software application. It’s UI is
robust and requires very little training to use, even for a beginner or
non-admin user. Navigation is quite easy too, with each tab being
separated into different categories that are very easy to grasp.
These include tabs like Home, Contacts, Accounts,
Leads, Campaigns, Opportunities, Forecasts, Files and more. With
this style of arrangement, one can be able to view all the
information that’s available on the platform and jump from one task
to the other quickly and easily.

The scope of salesforce is broader than most other CRM software, which is meant only
for small businesses. The CRM software’s functionality goes beyond that of any
ordinary CRM software or application by providing SaaS-based solutions like project
management, workflow tools, content management and a host of third-party
integrations. And although third-party integrations are nothing new to Salesforce,
still, the quality and quantity of these integrations are far greater than any other
normal CRM software. Furthermore, Salesforce has a comprehensive support team
that can help you with the integration, implementation, and customization. However,
for all those entrepreneurs who want to do in-house integrations or implementations,
it comes with its own community support as well as implementation training manuals
which are available online.

COMPANY PRICING

With so many features available, it’s can be taken for granted that the Salesforce CRM
isn’t a budget solution. Although the pricing is affordable enough at the surface level,
any additional customizations, integrations, users or storage tend to come at premium
rates. Additionally, any implementation or consultation service can also cost an
additional few bucks, but it still isn’t going to break your bank. In general, the pricing
breakdown of the Salesforce CRM software is a three-tiered one.
The first of these three tiers is an entry-level software called Lightning Essentials. It
costs about $25 per user, per month and is suitable only for small businesses. This
software makes it possible for small business owners to buy the Salesforce
ecosystem, without paying much upfront. However, the Lightning Essentials is limited
to a maximum of five users at a time. So, in case you find that your team is of a
bigger size or is growing in size, better plan to upgrade to a more premium version.

The second option, the Lightning Enterprise is considered to be the
best option and is far more expensive than the Lightning Essentials, at
$150 per user, per month. However, it does offer more extensive
customizations, which make it the most suitable option for businesses
with specific requirements. This CRM package grants users with full
access to all of its features that come inclusive of the package. Besides
this, it also offers unlimited roles and permissions, unlimited record
types, unlimited processes, unlimited profiles as well as page layout,
along with one partial sandbox for lightweight dev testing.

The last of the three tiers, the Lightning Unlimited, is the most ideal
CRM solution for all those highly-tech oriented businesses which
require extensive dev testing tools. The Lightning Unlimited offers the
same tools as the Lightning Essential, in addition to a full
developer sandbox and developer pro sandbox. It costs a lot more than
the Lightning Enterprise, and stands at $300 per user, per month. It
also grants its users access to the Premiere Success Resources, 24/7
toll-free support, developer support, unlimited online training,
configuration services as well as access to accelerators. Most of the
features that are present in this tier are most likely not available in
any other tier or any other CRM. However, in most cases, they are not
required for SMBs.

CUSTOMER SERVICE

Customer service with regards to Salesforce is considered to be its
weakness. Requests are often ignored, whether you are a client or a
member of the media. Also, getting someone from the support team to
call back or return an email can be challenging at times. Even finding
the most basic of information can be frustrating sometimes. Getting
anything else, other than pricing or a features list can be mind-
boggling and can involve filling out long request forms that demand
personal information. However, it’s still unclear as to whether the
Salesforce customer team is lacking simply because they want their
customers to opt for paid consultation or because it dedicates most of
its resources for servicing enterprise-level clients.Still, small
businesses should consider the expenses involved when seeking
consultation services from the Salesforce support team.

So, with that said, the Salesforce CRM is one of the best and
robust CRM solutions for SMEs. And besides the features that have
been discussed above, the Sales CRM software also comes with a set of
other company provided features, which include customizable
dashboards, advanced analytics, click-to-call, B2B marketing tools,
salesforce trailblazer community and customer service console among
other things. And while the benefits offered by the CRM software are
plenty, it also comes with its own set of limitations, including higher
pricing, fewer users and figuring out how to use and implement the
CRM software among others. Also, any customization services are
bound to cost you a fortune. Some developers even charge from tens
to hundreds of thousands of dollars to help businesses implement
Salesforce. So, although it’s no doubt a robust CRM system, it still has
its own set of demerits.

THE E. WISE TEAM
CRM Software India Sales CRM software CRM Solution for SMEs

GET IN TOUCH WITH US!
Address:
Indglobal Digital Private Limited
2nd Floor, No-1, UMA Admiralty,
Bannerghatta Main Road, BTM Layout,
Bengaluru, Karnataka 560029, India
Phone Number:
+91-974-111-7750
+91 80 267876161
Email Address:
info@indglobal.in

Salesforce is the best CRM Software for SME

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