The document provides a summary of creative marketing campaigns and trends from October 2011. Key highlights include: 1) Microsoft launched a print campaign showing people forming the shape of an Xbox controller to promote their Kinect motion sensor device. 2) An agency in Spain used life-sized melting ice statues to represent lives lost to skin cancer each year. 3) Axe released a Halloween commercial depicting a "hot girl vs zombie" encounter. 4) Durex promoted safe sex through a website claiming to offer virtual sex experiences.