The document discusses authentic leadership and the concept of Blue Ocean Strategy. Regarding authentic leadership, it defines authentic leaders as those who genuinely desire to serve and empower others, are guided equally by heart and mind, maintain strong relationships with people, and continuously work on personal growth. For Blue Ocean Strategy, it describes the difference between the competitive "Red Ocean" market and the unexplored "Blue Ocean" market. It advocates that companies should think about creating new markets rather than competing head-to-head in existing markets by differentiating their products and pursuing low costs simultaneously. An example of Yellow Tail wine creating a Blue Ocean in the US market is provided.