The document discusses big data and the challenges it poses. It identifies data integration at scale as the "800 pound gorilla" problem. Traditional extract, transform, load (ETL) and master data management (MDM) tools do not scale sufficiently to integrate the many diverse data sources that enterprises have. A better solution is to use machine learning for schema integration, deduplication, and golden record resolution. This approach can automatically classify large volumes of records instead of relying on error-prone manual rules. As machine learning and complex analytics replace traditional business intelligence, effective data integration will be critical but challenging to achieve at scale.