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225 March 2019
Agenda
➢ About Mirketa
➢ Todays Speakers
➢ Understanding MDM
➢ Why MDM?
➢ Implementing MDM
➢ Architecture Models
➢ Implementing MDM in Salesforce
➢ Data duplicity issue and Solutions
325 March 2019
WE ARE EXPERIENCED, FOCUSED, AND GLOBAL.
Headquartered
in San Ramon,
CA
➢ Mirketa is a Salesforce Silver Consulting Partner headquartered in
San Ramon, California
➢ Business and technology consulting services in:
o Salesforce ecosystem
o Data & BI Solutions
o AI Chatbots
o Process Engineering in Customer Service, Sales, Marketing &
HR areas
o Custom App Development and Systems Integration – Mobile,
Force.com, .Net and JAVA
Global delivery
center in Noida,
India.
Strategy &
Architecture
Salesforce
Implementation
& Integration
Data Solutions
Application
Development
Delivery
Management
4
• Process Eng: Sales, Service & HR
• Cloud Strategy and Governance
• Technology Selection
• Solution Architecture
• Analytics: Sales Forecasting
Marketing & Social
• Agile Transformation
• Continuous Delivery (Chef,
Docker, Puppet, AWS,
VMWare, Virtual Machines)
• Force.com App
Development
• Salesforce1
• JAVA, PHP, Python
Apps
• Sales Cloud, Service
Cloud, Marketing
Cloud, Community
Cloud, Pardot,
desk.com, CPQ,
Heroku, Dell Boomi,
Mulesoft, Informatica
Mirketa Service Portfolio
525 March 2019
Todays Presenters
Rajeev Kumar
CEO and CPO, Mirketa
Experienced in managing high performing teams,
leading organization transformations and building
business solutions using BPM, SaaS, Mobile and Web
technologies
Pranshu Goyal
Sr. Product Manager, Mirketa
Experienced in managing enterprise applications and
solutions helping organizations with their business
transformation
625 March 2019
What is Master Data Management (MDM)?
➢Master Data is the attributes of key business objects required conduct business
operations. Example: Customers, Prospects, Partners
What’s not Master Data?
➢ Unstructured Data
➢ Transactional Data
➢ Metadata
➢ Hierarchical Data
Master Data Management (MDM) is a process used to identify and
manage Master Data to ensure that data used across different systems
and groups is accurate and is referred using the consistent terms.
Identifying Master Data requires business data architecture capturing business objects and
their attributes, definitions and contextual information.
725 March 2019
Master Data Examples in Salesforce
Product
Supplier
Accounts
Location
Employee
Contacts
8
25 March 2019
Benefits of MDM system
Consistent information
across channels
Easier integrations with
other system entities
Understand your customer
better
Better data governance
Increases accountability of
your data
Unified view of your masters
(builds cross domain
relationships)
Steps for Implementing MDM
9
Master data source identification
Data Stewards appointment
Infrastructure designing
Data Governance Council implementation
Owner identification for master data
Producers & consumers identification of master data
Maintenance process implementation
Master Data Model development
Master Data generation and testing
Toolset identification
1025 March 2019
Architecture Models of MDM: Registry Architecture
Consumer
Application
Consumer
Application
Consumer
Application
Master Data
Source
Application
Source
Application
➢ Mainly used to spot duplicates by running
data cleaning logic
➢ Source Systems update the Master Data but
Master Data updates are not sent back to
Source Systems
➢ Information needed to identify the
duplication is stored in the Master Data
repo.
➢ Few elements of data are stored in Master
Data, Master Data is created by a job
Consumer App can also be Source App
1125 March 2019
Architecture Models of MDM: Consolidation
Consumer
Application
Consumer
Application
Consumer
Application
Master Data
Source
Application
Source
Application
➢ Keys and most attributes are stored in MD
and each Source System has Master Data
➢ Source Systems update the Master Data and
after cleansing the MDM hub updates the
Source systems
➢ Information needed to identify the
duplication is stored in the Master Data
repo.
Consumer App can also be Source App
1225 March 2019
Architecture Models of MDM: Hybrid
Consumer
Application
Consumer
Application
Consumer
Application
Master Data
Source
Application
Source
Application
➢ Complete Master Data record is kept in
MDM
➢ Source Systems update the Master Data and
updates to Master Data in Source Systems is
done in real time
➢ Information needed to identify the
duplication is stored in the Master Data
repo.
Consumer App can also be Source App
1325 March 2019
Implementation View
1425 March 2019
How does Salesforce Implementation Strategyy Impact MDM?
➢ Salesforce originates Customer data and in many cases Locations, Product.
➢ If a company doesn’t have multiple CRMs, it is likely to have the key entity data like
Customers stores across different systems
➢ Data definitions in Salesforce are not the same as other systems
➢ Lack of data governance (Source, Golden Record, Duplicate Mgt, No Standards,
Hierarchies are not consistent)
➢ There could be multiple hierarchical relationship in the data that cant be replicated into
Salesforce Multiple
➢ MDM provides a common and complete source for MD across different systems
➢ MDM reduces the inbound queries on the Salesforce for data
1525 March 2019
Data Governance in Salesforce: Data Duplicity
How Duplicate Data creeps in?
➢ Migrating from legacy CRM to Salesforce
➢ Data loader imports
➢ Errors in manual data entry
➢ Same information captured at multiple sources
➢ No instrument to restrict the duplicates from
entering the system
How it impacts the business?
➢ Bad customer experience.
➢ Increases the costs of marketing campaigns
➢ Brand image gets a hit
➢ Overall Productivity gets a hit
1625 March 2019
How to keep a check on duplicates entering the system?
➢ Keeping a mandatory field on each object handling customer data. Use duplicate rules and matching rules.
➢ Ensuring your data is clean while migrating from old CRMs
➢ Cloning should be avoided at any cost. Clone button can even be disabled.
➢ Defining lead sources clearly
➢ Using standard Salesforce Reports for tracking duplicates entering the system
1725 March 2019
Top Dedupe Apps on Salesforce
➢ Cloudingo
➢ DupeCatcher
➢ Duplicate check for Salesforce
➢ Complete Data Quality Suite
➢ Advitya
25 March 2019 18
Ask for a demo: advitya@mirketa.com
Thank You!
• All rights reserved. No part of this document may be reproduced, stored in a retrieval system, transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise,
without the express written permission from Mirketa. The information contained herein is subject to change without notice. All other trademarks mentioned herein are the property of their respective
owners.

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Salesforce Master Data Management Webinar

  • 1.
  • 2. 225 March 2019 Agenda ➢ About Mirketa ➢ Todays Speakers ➢ Understanding MDM ➢ Why MDM? ➢ Implementing MDM ➢ Architecture Models ➢ Implementing MDM in Salesforce ➢ Data duplicity issue and Solutions
  • 3. 325 March 2019 WE ARE EXPERIENCED, FOCUSED, AND GLOBAL. Headquartered in San Ramon, CA ➢ Mirketa is a Salesforce Silver Consulting Partner headquartered in San Ramon, California ➢ Business and technology consulting services in: o Salesforce ecosystem o Data & BI Solutions o AI Chatbots o Process Engineering in Customer Service, Sales, Marketing & HR areas o Custom App Development and Systems Integration – Mobile, Force.com, .Net and JAVA Global delivery center in Noida, India.
  • 4. Strategy & Architecture Salesforce Implementation & Integration Data Solutions Application Development Delivery Management 4 • Process Eng: Sales, Service & HR • Cloud Strategy and Governance • Technology Selection • Solution Architecture • Analytics: Sales Forecasting Marketing & Social • Agile Transformation • Continuous Delivery (Chef, Docker, Puppet, AWS, VMWare, Virtual Machines) • Force.com App Development • Salesforce1 • JAVA, PHP, Python Apps • Sales Cloud, Service Cloud, Marketing Cloud, Community Cloud, Pardot, desk.com, CPQ, Heroku, Dell Boomi, Mulesoft, Informatica Mirketa Service Portfolio
  • 5. 525 March 2019 Todays Presenters Rajeev Kumar CEO and CPO, Mirketa Experienced in managing high performing teams, leading organization transformations and building business solutions using BPM, SaaS, Mobile and Web technologies Pranshu Goyal Sr. Product Manager, Mirketa Experienced in managing enterprise applications and solutions helping organizations with their business transformation
  • 6. 625 March 2019 What is Master Data Management (MDM)? ➢Master Data is the attributes of key business objects required conduct business operations. Example: Customers, Prospects, Partners What’s not Master Data? ➢ Unstructured Data ➢ Transactional Data ➢ Metadata ➢ Hierarchical Data Master Data Management (MDM) is a process used to identify and manage Master Data to ensure that data used across different systems and groups is accurate and is referred using the consistent terms. Identifying Master Data requires business data architecture capturing business objects and their attributes, definitions and contextual information.
  • 7. 725 March 2019 Master Data Examples in Salesforce Product Supplier Accounts Location Employee Contacts
  • 8. 8 25 March 2019 Benefits of MDM system Consistent information across channels Easier integrations with other system entities Understand your customer better Better data governance Increases accountability of your data Unified view of your masters (builds cross domain relationships)
  • 9. Steps for Implementing MDM 9 Master data source identification Data Stewards appointment Infrastructure designing Data Governance Council implementation Owner identification for master data Producers & consumers identification of master data Maintenance process implementation Master Data Model development Master Data generation and testing Toolset identification
  • 10. 1025 March 2019 Architecture Models of MDM: Registry Architecture Consumer Application Consumer Application Consumer Application Master Data Source Application Source Application ➢ Mainly used to spot duplicates by running data cleaning logic ➢ Source Systems update the Master Data but Master Data updates are not sent back to Source Systems ➢ Information needed to identify the duplication is stored in the Master Data repo. ➢ Few elements of data are stored in Master Data, Master Data is created by a job Consumer App can also be Source App
  • 11. 1125 March 2019 Architecture Models of MDM: Consolidation Consumer Application Consumer Application Consumer Application Master Data Source Application Source Application ➢ Keys and most attributes are stored in MD and each Source System has Master Data ➢ Source Systems update the Master Data and after cleansing the MDM hub updates the Source systems ➢ Information needed to identify the duplication is stored in the Master Data repo. Consumer App can also be Source App
  • 12. 1225 March 2019 Architecture Models of MDM: Hybrid Consumer Application Consumer Application Consumer Application Master Data Source Application Source Application ➢ Complete Master Data record is kept in MDM ➢ Source Systems update the Master Data and updates to Master Data in Source Systems is done in real time ➢ Information needed to identify the duplication is stored in the Master Data repo. Consumer App can also be Source App
  • 14. 1425 March 2019 How does Salesforce Implementation Strategyy Impact MDM? ➢ Salesforce originates Customer data and in many cases Locations, Product. ➢ If a company doesn’t have multiple CRMs, it is likely to have the key entity data like Customers stores across different systems ➢ Data definitions in Salesforce are not the same as other systems ➢ Lack of data governance (Source, Golden Record, Duplicate Mgt, No Standards, Hierarchies are not consistent) ➢ There could be multiple hierarchical relationship in the data that cant be replicated into Salesforce Multiple ➢ MDM provides a common and complete source for MD across different systems ➢ MDM reduces the inbound queries on the Salesforce for data
  • 15. 1525 March 2019 Data Governance in Salesforce: Data Duplicity How Duplicate Data creeps in? ➢ Migrating from legacy CRM to Salesforce ➢ Data loader imports ➢ Errors in manual data entry ➢ Same information captured at multiple sources ➢ No instrument to restrict the duplicates from entering the system How it impacts the business? ➢ Bad customer experience. ➢ Increases the costs of marketing campaigns ➢ Brand image gets a hit ➢ Overall Productivity gets a hit
  • 16. 1625 March 2019 How to keep a check on duplicates entering the system? ➢ Keeping a mandatory field on each object handling customer data. Use duplicate rules and matching rules. ➢ Ensuring your data is clean while migrating from old CRMs ➢ Cloning should be avoided at any cost. Clone button can even be disabled. ➢ Defining lead sources clearly ➢ Using standard Salesforce Reports for tracking duplicates entering the system
  • 17. 1725 March 2019 Top Dedupe Apps on Salesforce ➢ Cloudingo ➢ DupeCatcher ➢ Duplicate check for Salesforce ➢ Complete Data Quality Suite ➢ Advitya
  • 18. 25 March 2019 18 Ask for a demo: advitya@mirketa.com
  • 19. Thank You! • All rights reserved. No part of this document may be reproduced, stored in a retrieval system, transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the express written permission from Mirketa. The information contained herein is subject to change without notice. All other trademarks mentioned herein are the property of their respective owners.
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