Big data is growing exponentially and will enable new approaches to analyzing all available data to connect insights and extract value. As data volumes and the need for data scientists grow, sales and marketing specialists who learn big data skills will be positioned to fill important data scientist roles and help their organizations gain competitive advantages through predictive analytics. The document outlines trends in big data, applications for marketing and sales, and makes the case that data scientists will be in high demand and that sales and marketing professionals should learn related skills.