Our deck summarises how to use Smartphone Applications as part of the marketing mix of your brand.
Smartphones and apps are increasingly dominating not just the digital but the whole communication landscape. But this marketing channel is so different from the regular ones that it requires a totally unique approach
Know-how and best practices are still under development for this channel
We, at ARworks, with the experience of more than 80 different apps for international brands collected our learnings on the following slides.
www.arworks.com
A short market review and summary on how the pharmaceutical and healthcare sector can use the mobile platform as their new channel of communication towards their target groups: physicians, patients, hospitals, pharmacies, etc
The document proposes several mobile app concepts for patients, physicians, pharmacies, and researchers in the pharma sector. It outlines apps such as a pill reminder for patients, a symptom recorder, and apps to help physicians provide remote care and use medical imaging and data in augmented reality. The goal is to make daily healthcare activities and problem solving easier for key stakeholders using personalized, multilingual apps. It invites the reader to contact the company for a customized proposal if any of the concepts seem interesting.
PAD is a smartphone app being developed for diabetes management. It will integrate fully with electronic health records to allow communication between patients and providers. Key features include receiving glucose readings wirelessly, generating reports, and messaging between patients and providers. The app will be marketed to diabetes patients and providers to improve care coordination and patient compliance. Initial research will test the app's functionality and EHR integration with select patients and physicians.
Here are some key points of pain for businesses in the fitness/health industry based on the document:
- Low customer engagement - businesses want to help customers stay motivated but customers use competing apps/devices
- Limited insights into customer needs - businesses want more data to improve services and identify opportunities
- Limited IT skills - businesses need better digital tools for customers but lack capabilities/resources to develop them
- Need to improve value for customers - customers expect more features/integration from businesses' apps and platforms
- Need to reduce costs - businesses want new tools but must balance costs as skillsets are limited
- Limited ability to help customers - medical professionals want more data at hand but systems provide limited insights
- Custom
Mobile health (mHealth) apps are used on smartphones and wearable devices to manage medical information and health. The mHealth app market has grown to over $400 million with over 165,000 apps available on iOS and Android. MHealth apps are used for disease management and wellness tracking. While mHealth apps provide benefits like tracking health progress and education, they also pose risks like inaccurate medical information and privacy concerns if not regulated. For new mHealth apps to succeed, developers should solve problems, follow privacy and safety guidelines, engage medical experts, make interactive apps, and use social media to generate interest.
The document discusses the growth of mobile medical applications. It notes that as of January 2010, there were over 1,700 medical apps available for the iPhone, downloaded by over 1 million users. This represented an 850% increase from January 2009. Virtually every medical area is represented by these apps, which provide services from prescribing data to alternative treatment options. The growth of highly targeted mobile apps in this sector shows the potential of mobile technology to improve healthcare.
How Fitness And Wellness Apps Are Transforming The Healthcare Industry In Los...Moon Technolabs Pvt. Ltd.
Are you curious about fitness app solutions in USA? Perhaps you’re wondering whether they’re a difference at all or not. Well, this write-up will clarify your doubts.
A short market review and summary on how the pharmaceutical and healthcare sector can use the mobile platform as their new channel of communication towards their target groups: physicians, patients, hospitals, pharmacies, etc
The document proposes several mobile app concepts for patients, physicians, pharmacies, and researchers in the pharma sector. It outlines apps such as a pill reminder for patients, a symptom recorder, and apps to help physicians provide remote care and use medical imaging and data in augmented reality. The goal is to make daily healthcare activities and problem solving easier for key stakeholders using personalized, multilingual apps. It invites the reader to contact the company for a customized proposal if any of the concepts seem interesting.
PAD is a smartphone app being developed for diabetes management. It will integrate fully with electronic health records to allow communication between patients and providers. Key features include receiving glucose readings wirelessly, generating reports, and messaging between patients and providers. The app will be marketed to diabetes patients and providers to improve care coordination and patient compliance. Initial research will test the app's functionality and EHR integration with select patients and physicians.
Here are some key points of pain for businesses in the fitness/health industry based on the document:
- Low customer engagement - businesses want to help customers stay motivated but customers use competing apps/devices
- Limited insights into customer needs - businesses want more data to improve services and identify opportunities
- Limited IT skills - businesses need better digital tools for customers but lack capabilities/resources to develop them
- Need to improve value for customers - customers expect more features/integration from businesses' apps and platforms
- Need to reduce costs - businesses want new tools but must balance costs as skillsets are limited
- Limited ability to help customers - medical professionals want more data at hand but systems provide limited insights
- Custom
Mobile health (mHealth) apps are used on smartphones and wearable devices to manage medical information and health. The mHealth app market has grown to over $400 million with over 165,000 apps available on iOS and Android. MHealth apps are used for disease management and wellness tracking. While mHealth apps provide benefits like tracking health progress and education, they also pose risks like inaccurate medical information and privacy concerns if not regulated. For new mHealth apps to succeed, developers should solve problems, follow privacy and safety guidelines, engage medical experts, make interactive apps, and use social media to generate interest.
The document discusses the growth of mobile medical applications. It notes that as of January 2010, there were over 1,700 medical apps available for the iPhone, downloaded by over 1 million users. This represented an 850% increase from January 2009. Virtually every medical area is represented by these apps, which provide services from prescribing data to alternative treatment options. The growth of highly targeted mobile apps in this sector shows the potential of mobile technology to improve healthcare.
How Fitness And Wellness Apps Are Transforming The Healthcare Industry In Los...Moon Technolabs Pvt. Ltd.
Are you curious about fitness app solutions in USA? Perhaps you’re wondering whether they’re a difference at all or not. Well, this write-up will clarify your doubts.
The document discusses the growth of telemedicine amid the COVID-19 pandemic. It notes that telemedicine apps are seeing a large influx of new patients but are struggling to meet the increased demand due to lack of available medical staff. The CEO of a telemedicine company says they need more clinicians to handle the high volume of incoming patients. The document also discusses the benefits of creating a telemedicine app, such as improving access to healthcare and serving communities in need, as well as the steps involved in developing a successful telemedicine app.
This document ranks 51 pharmaceutical brands based on their digital competence, or "Digital IQ", across 8 disease states. The brands were evaluated based on their website platform, off-platform messaging, search engine optimization, and social media presence. The top brands like Viagra, Nexium and Chantix were rated as "genius" for having highly optimized, interactive websites and strong digital marketing campaigns. Most brands were average or below, indicating opportunities for most to improve their online strategies and digital capabilities.
The document describes 9 top Android medical apps for healthcare professionals as reviewed by Gurpinder Singh. The apps include Medscape, Epocrates, Skyscape, Calculate by QxMD, MedPage Today, Monthly Prescribing Reference (MPR), Standard Dictations, PubMed Mobile, and Human Anatomy. Brief descriptions of the purpose and functionality of each app are provided.
Pharma Marketing Digital Trends to Watch in 2020. A closer look at some of the future directions that Pharma Marketing need in 2020 to arm themselves for in full readiness for the next 12 Months
Health Guardian - Little Green MonstersMannMadeMedia
Health Guardian is an all-in-one automated health monitoring solution developed by Little Green Monsters. It consists of a central app and website that works with partnered devices to continuously collect health data from patients, creating detailed health charts. The app is available on mobile devices and collects data from monitoring devices via Bluetooth. It offers basic and premium versions. The website allows account management and access to information. Potential partnerships could develop electronic tattoos that measure vital signs. The solution aims to empower individuals to take control of their health by providing accessible monitoring tools.
Observations and inspirations from the Ogilvy CommonHealth Worldwide team that attended SXSW Interactive 2015 in Austin. From digital health and wearables to predictive analytics and robots, our team saw it all. Here we present the trends we saw and key takeaways from select sessions.
E-MedAsia aims to be the premier Pan-Asian e-health site by providing online medical content and clinical management tools. It has identified a large and growing $400 billion Asian healthcare market opportunity. As the first mover in this space, E-MedAsia believes it can capitalize on strong demand from Asian physicians for its superior product and establish significant market share before competitors enter. The business model generates recurring revenue from physician subscribers and pharmaceutical/medical sponsors. An experienced management team and advisory board will oversee the strategic launch across multiple Asian markets from 2000-2001.
Health Awareness Zimbabwe aims to address public health issues through a mobile application. The problems they seek to solve include a lack of knowledge about proper nutrition, epidemic diseases like cholera, and inadequate prenatal nutrition. Their application will provide daily health updates, alerts, and dietary information to users. It will initially be free to download for six months and then cost $0.50. Their goal is to help people live healthier lives and lower death rates through raising awareness of health issues and dietary tips.
Mobile healthcare apps and programs are growing rapidly due to increased smartphone usage and a focus on patient-centric care. The market for healthcare apps is expected to more than double from $25 billion in 2017 to over $58 billion in 2020. Healthcare apps allow people to conveniently monitor their health and schedule appointments. Successful healthcare apps include features like user profiles, doctor profiles, appointment booking, payments, geo-location services, telemedicine, medical records storage, and medication reminders. Developing a healthcare app costs between $30,000 to $70,000 depending on features. The global market for healthcare apps is projected to reach $1 billion by 2022.
Healthcare mobility solutions have transformed the healthcare industry by streamlining processes and increasing efficiency. Mobile apps allow hospitals to digitally manage patient information, easily schedule appointments, and provide 24/7 access to medical records. This improves healthcare delivery while reducing costs. Modern mobility solutions have become essential as the healthcare sector increasingly relies on mobile technologies and digital solutions to address challenges like rising costs, data security, and patient privacy.
Give your mHealth app a greater chance of successinnuo
Xavier Lorenz's presentation on Apps on Health about strategic communication of the mHealth. Apps on Health was the first conference in Europe that brings together international thought leaders to explore the business opportunities of mobile apps in the healthcare and wellness industry.
The Mayo Clinic is launching a new health and wellness mobile app. Their digital strategy involves driving awareness of the app through various marketing channels including email marketing, social media marketing, content marketing on their website, paid search, and search engine optimization. Their goals are to drive app downloads and increase user engagement within the first 6 months. The app will provide health tips, tools and content from Mayo Clinic physicians to empower consumers and help them make informed health decisions.
I was asked by the US Commerce department to attend and present at a roundtable that took place in Sofia, Bulgaria on February 27th. This roundtable included people from president's office, National Healthcare Fund, Patient Groups and key vendors. Bulgaria had many efforts to kickstart eHealth. This was an overview of US legislation and lessons learned as well as a look forward into healthcare innovation trendds
This document discusses mobile health (mHealth) apps for pharmacy use. It defines mHealth and reviews the most useful pharmacy apps, including drug references, calculators, and patient education apps. Key apps mentioned are Epocrates Rx, Lexicomp, MedCalc, and Micromedex. The document also discusses how mHealth apps can help deliver services, engage patients, and extend the pharmacy's role. Images are provided showing various mobile device and app interfaces.
nowadays healthcare industries are takings the benefits of the mobile application because medical app or a healthcare app, a very user-friendly interface,
This document discusses the rise of mobile medical apps and their impact on healthcare. It notes that mobile internet usage now exceeds desktop usage, with the average person spending more time on apps than websites. The mobile health (mHealth) revolution is giving consumers more control over their health by bringing services like telemedicine directly to smartphones. The document outlines what consumers want from mHealth, including accessing medical records and asking doctors questions, as well as proposed solutions like the EmedToday mobile app that would connect users to healthcare services.
The document discusses how mobile medical apps are revolutionizing healthcare by enabling greater patient engagement. It proposes a mobile app solution that can deliver value to various healthcare stakeholders like doctors, patients, hospitals and pharmaceutical companies. The app aims to provide patients customized health information and education, help doctors engage with patients, and offer pharmaceutical companies an effective channel for mobile e-detailing to doctors and patients.
A Virtuális Valóság - VR - egyre több helyen üti fel a fejét, így talán érdemes az alapokat gyorsan, érthetően tisztázni, hogy értsük, hogyan születik a VR tartalom, hogyan lehet hozzáférni és milyen szituációkban érdemes a használatán elgondolkodni. Ehhez nyújt segítséget alábbi rövid slideshow-nk.
Mobile devices - and Apps - can define the location of the user so any venue can trigger any type of content or interaction on the phone. Different location analysing technologies, like GPS, Wifi or Beacons have different advantages and limitations, specially when it comes to huge indoor areas, like Airports, Hotels, Museums, Malls or Expo Venues. But there is may one perfect solution above all: Magnetic Field Based technologies, like IndoorAtlas.
The document discusses the growth of telemedicine amid the COVID-19 pandemic. It notes that telemedicine apps are seeing a large influx of new patients but are struggling to meet the increased demand due to lack of available medical staff. The CEO of a telemedicine company says they need more clinicians to handle the high volume of incoming patients. The document also discusses the benefits of creating a telemedicine app, such as improving access to healthcare and serving communities in need, as well as the steps involved in developing a successful telemedicine app.
This document ranks 51 pharmaceutical brands based on their digital competence, or "Digital IQ", across 8 disease states. The brands were evaluated based on their website platform, off-platform messaging, search engine optimization, and social media presence. The top brands like Viagra, Nexium and Chantix were rated as "genius" for having highly optimized, interactive websites and strong digital marketing campaigns. Most brands were average or below, indicating opportunities for most to improve their online strategies and digital capabilities.
The document describes 9 top Android medical apps for healthcare professionals as reviewed by Gurpinder Singh. The apps include Medscape, Epocrates, Skyscape, Calculate by QxMD, MedPage Today, Monthly Prescribing Reference (MPR), Standard Dictations, PubMed Mobile, and Human Anatomy. Brief descriptions of the purpose and functionality of each app are provided.
Pharma Marketing Digital Trends to Watch in 2020. A closer look at some of the future directions that Pharma Marketing need in 2020 to arm themselves for in full readiness for the next 12 Months
Health Guardian - Little Green MonstersMannMadeMedia
Health Guardian is an all-in-one automated health monitoring solution developed by Little Green Monsters. It consists of a central app and website that works with partnered devices to continuously collect health data from patients, creating detailed health charts. The app is available on mobile devices and collects data from monitoring devices via Bluetooth. It offers basic and premium versions. The website allows account management and access to information. Potential partnerships could develop electronic tattoos that measure vital signs. The solution aims to empower individuals to take control of their health by providing accessible monitoring tools.
Observations and inspirations from the Ogilvy CommonHealth Worldwide team that attended SXSW Interactive 2015 in Austin. From digital health and wearables to predictive analytics and robots, our team saw it all. Here we present the trends we saw and key takeaways from select sessions.
E-MedAsia aims to be the premier Pan-Asian e-health site by providing online medical content and clinical management tools. It has identified a large and growing $400 billion Asian healthcare market opportunity. As the first mover in this space, E-MedAsia believes it can capitalize on strong demand from Asian physicians for its superior product and establish significant market share before competitors enter. The business model generates recurring revenue from physician subscribers and pharmaceutical/medical sponsors. An experienced management team and advisory board will oversee the strategic launch across multiple Asian markets from 2000-2001.
Health Awareness Zimbabwe aims to address public health issues through a mobile application. The problems they seek to solve include a lack of knowledge about proper nutrition, epidemic diseases like cholera, and inadequate prenatal nutrition. Their application will provide daily health updates, alerts, and dietary information to users. It will initially be free to download for six months and then cost $0.50. Their goal is to help people live healthier lives and lower death rates through raising awareness of health issues and dietary tips.
Mobile healthcare apps and programs are growing rapidly due to increased smartphone usage and a focus on patient-centric care. The market for healthcare apps is expected to more than double from $25 billion in 2017 to over $58 billion in 2020. Healthcare apps allow people to conveniently monitor their health and schedule appointments. Successful healthcare apps include features like user profiles, doctor profiles, appointment booking, payments, geo-location services, telemedicine, medical records storage, and medication reminders. Developing a healthcare app costs between $30,000 to $70,000 depending on features. The global market for healthcare apps is projected to reach $1 billion by 2022.
Healthcare mobility solutions have transformed the healthcare industry by streamlining processes and increasing efficiency. Mobile apps allow hospitals to digitally manage patient information, easily schedule appointments, and provide 24/7 access to medical records. This improves healthcare delivery while reducing costs. Modern mobility solutions have become essential as the healthcare sector increasingly relies on mobile technologies and digital solutions to address challenges like rising costs, data security, and patient privacy.
Give your mHealth app a greater chance of successinnuo
Xavier Lorenz's presentation on Apps on Health about strategic communication of the mHealth. Apps on Health was the first conference in Europe that brings together international thought leaders to explore the business opportunities of mobile apps in the healthcare and wellness industry.
The Mayo Clinic is launching a new health and wellness mobile app. Their digital strategy involves driving awareness of the app through various marketing channels including email marketing, social media marketing, content marketing on their website, paid search, and search engine optimization. Their goals are to drive app downloads and increase user engagement within the first 6 months. The app will provide health tips, tools and content from Mayo Clinic physicians to empower consumers and help them make informed health decisions.
I was asked by the US Commerce department to attend and present at a roundtable that took place in Sofia, Bulgaria on February 27th. This roundtable included people from president's office, National Healthcare Fund, Patient Groups and key vendors. Bulgaria had many efforts to kickstart eHealth. This was an overview of US legislation and lessons learned as well as a look forward into healthcare innovation trendds
This document discusses mobile health (mHealth) apps for pharmacy use. It defines mHealth and reviews the most useful pharmacy apps, including drug references, calculators, and patient education apps. Key apps mentioned are Epocrates Rx, Lexicomp, MedCalc, and Micromedex. The document also discusses how mHealth apps can help deliver services, engage patients, and extend the pharmacy's role. Images are provided showing various mobile device and app interfaces.
nowadays healthcare industries are takings the benefits of the mobile application because medical app or a healthcare app, a very user-friendly interface,
This document discusses the rise of mobile medical apps and their impact on healthcare. It notes that mobile internet usage now exceeds desktop usage, with the average person spending more time on apps than websites. The mobile health (mHealth) revolution is giving consumers more control over their health by bringing services like telemedicine directly to smartphones. The document outlines what consumers want from mHealth, including accessing medical records and asking doctors questions, as well as proposed solutions like the EmedToday mobile app that would connect users to healthcare services.
The document discusses how mobile medical apps are revolutionizing healthcare by enabling greater patient engagement. It proposes a mobile app solution that can deliver value to various healthcare stakeholders like doctors, patients, hospitals and pharmaceutical companies. The app aims to provide patients customized health information and education, help doctors engage with patients, and offer pharmaceutical companies an effective channel for mobile e-detailing to doctors and patients.
A Virtuális Valóság - VR - egyre több helyen üti fel a fejét, így talán érdemes az alapokat gyorsan, érthetően tisztázni, hogy értsük, hogyan születik a VR tartalom, hogyan lehet hozzáférni és milyen szituációkban érdemes a használatán elgondolkodni. Ehhez nyújt segítséget alábbi rövid slideshow-nk.
Mobile devices - and Apps - can define the location of the user so any venue can trigger any type of content or interaction on the phone. Different location analysing technologies, like GPS, Wifi or Beacons have different advantages and limitations, specially when it comes to huge indoor areas, like Airports, Hotels, Museums, Malls or Expo Venues. But there is may one perfect solution above all: Magnetic Field Based technologies, like IndoorAtlas.
Arworks is a digital agency that develops mobile applications and other digital products to help businesses adapt to new technologies and marketing approaches. They focus on creating bespoke apps and solutions for various industries, with extensive experience in areas like virtual and augmented reality. Some example apps discussed include functional brand apps for companies, sales promotion apps, B2B apps for managing retail partners, and apps created for specific clients like Glade and Essilor.
This document discusses various mobile technologies and how they could be used by Novartis and their target groups. It describes augmented reality (AR), virtual reality (VR), connecting digital content, smartwatches, and Apple's Research Kit. For each technology, examples are provided and use cases discussed for how patients, physicians, scientists, hospitals, and pharmacies could benefit. Ideas for mobile apps are also proposed, such as medication reminders, symptom trackers, navigation assistance, and remote patient monitoring. The document promotes how these technologies can help Novartis engage with target groups by delivering messages effectively and gaining attention through innovative mobile solutions.
This document proposes using augmented reality (AR) apps in schools to enhance learning. It suggests AR can raise student interest by making lessons more visually engaging. Examples of AR apps described include talking textbooks, 3D simulations of scientific processes and structures, and interactive models with hotspots for additional information. Subjects like biology, chemistry, physics, geography, history and math are discussed with app ideas like 3D anatomical models, interactive molecular structures, virtual tours of historical sites, and geometric shape explorations. The document promotes further discussion with educators to develop subject-specific AR apps to improve education.
Smartphone usage is widespread in the US, with over half of Americans owning smartphones. Android and iPhone have the largest operating system shares. Tablet ownership is also growing rapidly and tablets are increasingly being used for activities like video viewing and online shopping.
Early Motion provides mobile app design build services. Mobile is the future and the future is here. Feel free to peruse these informative presentations to learn more about what we do and how you can use mobile applications to help connect with your valued customers.
Biz Evolution Technologies surveyed over 500 small business owners with both a mobile app and a mobile website to determine which returned a higher return on investment.
The document compares mobile apps and mobile websites for small businesses. A survey of over 500 small businesses found that 73% reported a higher return on investment from mobile apps than mobile websites. Customers also preferred apps over mobile websites, with 81% preferring apps for getting new customers and 86% for retaining existing customers. However, the document notes that both apps and mobile-optimized websites are important for a complete mobile strategy. It provides details on the advantages and disadvantages of each approach.
Mobile App vs Mobile Website. See the benefits of each and decide how each tool can help make is EASY for your customers to find you and choose your products and services first!
A survey of 500 small businesses with both mobile apps and websites found that 73% said mobile apps returned a higher ROI. Customers also preferred apps over mobile websites. Apps were better than websites for getting new customers (75% vs 25%) and retaining repeat customers (86% vs 14%). However, the document advocates that both apps and mobile-optimized websites are important for a complete mobile strategy. While apps provide richer experiences, websites allow access without downloading and are less expensive to develop than native apps. The company promotes developing both an app and website to reach all mobile users and maximize marketing opportunities like push notifications.
A survey of 500 small businesses with both mobile apps and websites found that 73% said mobile apps returned a higher investment than websites. Customers also preferred apps over websites for repeat use, new customers, and loyalty. However, the document advocates that both apps and responsive websites are important for mobile marketing. While apps provide richer experiences, websites have advantages like lower costs and universal accessibility. The company promotes developing both an app and website for a complete mobile solution.
The document summarizes the results of a survey of 500 small businesses that had both a mobile app and website. The key findings were:
- 73% of businesses said their mobile app returned a higher ROI than their mobile website.
- Mobile apps were preferred by customers and better for acquiring new and repeat customers compared to mobile websites.
- Top reasons for apps included customer loyalty, service, and increased revenue.
- Apps had higher usage rates and push notification open rates far exceeded email marketing.
- Having both an app and mobile website was important to avoid losing 25% of customers.
A survey of 500 small businesses with both mobile apps and websites found that 73% said mobile apps returned a higher investment than websites. 81% of customers preferred apps over websites. Apps were also better than websites for getting new customers (75%) and retaining repeat customers (86%). However, the document advocates that both apps and optimized mobile websites are important for a full mobile strategy, as losing either could mean losing 25% of customers. It provides advantages and disadvantages of both apps and websites.
The document compares mobile apps and mobile websites for small businesses. A survey of over 500 small businesses found that 73% reported higher returns on investment from mobile apps compared to 27% for mobile websites. Customers also preferred apps at 81% versus websites at 19%. Apps were better for getting new customers at 75% and repeat customers at 86%. However, the document concludes that both apps and mobile-optimized websites are important for a complete mobile strategy.
- Tesco created a mobile app using PowaTag technology to allow customers to pay for meal deals quicker through their smartphones.
- T-Mobile added 14 new music streaming services like Google Play Music and SoundCloud to their Music Freedom program which allows unlimited streaming without using data.
- Facebook introduced Privacy Basics to provide interactive guides answering common questions about privacy settings and controls on Facebook.
The document compares mobile apps and websites for small businesses. A survey found that 73% of businesses saw a higher return on investment from mobile apps than websites, and 81% of customers preferred apps. Apps were also better than websites for getting new customers (75%) and retaining repeat customers (86%). However, the document advocates using both an app and website as each has strengths - apps have better user experiences and access device features, while websites have lower costs and are accessible to anyone.
App marketing is crucial since it will help you increase your app visibility and improves downloads. Thus, avoid these 5 marketing pitfalls - mobisoftinfotech.com
This document discusses digital media and app design. It defines digital media as content that is transmitted over computer networks and the internet. It describes some key characteristics of digital media, including being digital by default, pull-based, convergent, networked and interactive. The document then discusses the definition of an app and the process of app design, which involves understanding users, creating wireframes and prototypes, and visual and interface design. It also discusses some tips for effective app design.
Here is a potential pitch and pricing model for the Touch & Tilt apps:
The Touch & Tilt line of interactive storybook apps from Scholastic Media bring beloved children's books to life on the iPad in a way that is engaging and developmentally appropriate for young readers. By seamlessly combining touch interactions, tilt features, and animated story elements, these apps encourage preschoolers to explore the story independently on their level while developing early literacy skills.
Pricing options could include:
A) Individual app purchases for $3.99 each
B) Annual subscription for unlimited access to full library for $29.99/year
C) Monthly subscription for $4.99/month
D)
Here is a potential pitch and pricing structure:
We offer 4 subscription tiers for our mobile learning app:
A) Basic - $5/month
- Access to 50 practice questions per subject area
B) Standard - $10/month
- Access to 100 practice questions per subject area
- Personalized study plans and progress tracking
C) Premium - $15/month
- Unlimited access to all practice questions
- 1-on-1 tutoring via phone or video chat
D) School/District License - Custom pricing
- School/district-wide access for all students
- Dedicated account manager and analytics dashboard
Our app is the most effective way for students to prepare for standardized
The document discusses 6 common marketing pitfalls for mobile apps: 1) Assuming users will find your app without promotion, 2) Not having a marketing strategy, 3) Releasing the app without optimizing speed, 4) Focusing too much on self-promotion rather than user needs, 5) Treating the app like a mobile website or desktop app, and 6) Neglecting user privacy concerns. It provides tips to avoid these pitfalls such as using social media promotion, optimizing the app experience, focusing content on user needs, and implementing privacy policies.
Sandeep Amar on Monetization of Apps at ad:tech BangaloreiMediaIndia
This document discusses various strategies for monetizing mobile apps, including:
1) Paid apps, in-app purchases, and mobile advertising are the main monetization strategies discussed.
2) Case studies on app monetization from companies like Pandora, EA, Amazon, and magazine publishers show success integrating advertising, in-app purchases, and commerce.
3) Local mobile advertising is very promising but also challenging to implement due to difficulties with location data processing, hyper-local targeting, matching consumers to offers in real-time.
The document compares mobile apps and mobile websites for small businesses. A survey of over 500 businesses found that 73% reported higher returns on investment from mobile apps compared to 27% for mobile websites. Customers also preferred apps over mobile websites for accessing business information and services. However, the document concludes that both mobile apps and websites are important for a comprehensive mobile marketing strategy.
The document compares mobile apps and mobile websites for small businesses. A survey of over 500 small businesses found that 73% reported higher returns on investment from mobile apps compared to 27% for mobile websites. Customers also preferred apps over mobile websites for accessing business information, finding new businesses, and retaining repeat customers. However, the document concludes that both mobile apps and websites are important for a complete mobile marketing strategy.
Similar to Mobile Apps For Marketing by ARworks (20)
The new situation - the new "normal" - requires new solutions in several areas of business processes and activities. Besides other areas, the sales journey has to be revised and changed since the needs and expectations of clients (B2B and B2C, too) have transformed fundamentally. They want to asses, try and finally purchase the available products in a different way - preferably from their home or office, without visiting a store, showroom or expo. They don't want to be in the same space with other customers, they don't want to touch anything used by others, etc.
These new needs can be answered with immersive technologies easily - Virtual Reality/Augmented and Mixed Reality are made for this.
Please, find our solution collection with several links, on how to use these technologies through the 4 key steps of the sales journey
- How can a Shopping Mall be visited in VR?
- How to use VR to build your own flagship store?
- How to present your products in AR?
- How the customer finally purchase your product?
Immerzív technológiákon (Virtuális és Kiterjesztett Valóság - VR/AR) és 3D megjelenítésen alapú megoldások az értékresítési folyamat COVID-19 miatt szükségessé vált humán kontaktuszámának csökkentésére
A VR, a technológia kiforrásának köszönhetően egyre több területen válik az üzleti folyamatok részévé - ezek egyike és talán legfontosabbika a képzés, oktatás. Különösen igaz ez azokra a területekre, ahol a training tartalma kevésbé lexikális, inkább manuális, gyakorlati. Legyen az egy gyártósori, gépkezelési, munkavédelmi training, a VR-nek számos előnye van: alacsony költség, egyéni tanulás, automatikus vizsga etc. Anyagunk a VR training számos aspektusát foglalja össze, segítséget nyújtva ezzel remélhetőleg bárkinek, aki jobban meg akar ismerkedni ezzel a képzési módszerrel.
A collection of AR/VR based ideas for factories, plants who want to introduce or already using Smart Factory, Industry 4.0 solutions at their manufacturing lines
Hogyan kössünk app tartalmat termékeinkhez vonalkód segítségévelszabolcs budahazy
Rövid anyagunk bemutatja, hogy milyen változatos, akár interaktív mobil alkalmazás tartalmakat lehet a vonalkód segítségével termékünkhöz kötni - kérdés, szavazás, videó, értékesítési promóció, stb.
www.arworks.hu
13 steps of a Sales Promotion managed by a sole mobile appszabolcs budahazy
Mobile Apps are a great tool for Sales and Marketing. Check through our deck to see, how can you manage all 13 steps of your sales promotions through a mobile application we happy to develop for you. www.arworks.com szbudahazy@arworks.com
In 2016 the Olympics will take place in Rio (5th-21st, August) so sponsoring companies and other brands will use it - and the concept of sport, winning, challenge, etc - in their communication. Besides the regular channels of tv, print, event and web, Mobile Phones and Apps can and should be used.
Being a Mobile App developer - and a VR/AR specialist - we've prepared some proactive ideas to show how this can be done.
Enjoy :)
www.arworks.com
Mobile Apps becoming the key channel of campaigns and in general communication with customers - that also means they more and more have dynamically changing elements - promotional content - which is targeted to the user. This content - especially, if the app collects certain user profile data - can highly personalised for the user. To manage this process - identifying customer groups based on behavioural patterns and managing hyper personalised promotional content - we developed the BRAIN system.
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Mobile Apps For Marketing by ARworks
1. How brands should use
smartphones and apps
in their communication?
A step by step guide from ARworks
Sab Budahazy
szbudahazy@arworks.com
www.arworks.com
2. Introduction
• Smartphones and apps are increasingly
dominating not just the digital but the whole
communication landscape.
• This marketing channel is so different from
the regular ones that it requires a totally
unique approach
• Know-how and best practices are still under
development for this channel
• We, at ARworks, with the experience of
more than 80 different apps for international
brands collected our learnings on the
following slides.
ENJOY
3. Mobile rules
• TV, Print, Web, Radio – all of them are migrating
their content to Mobile
• Facebook – more then 50% of the visits are from
Mobile
4. Mobile grows
Mobile is maturing, with key factors reaching
considerable – however yet not final – level.
– Smartphone penetration,
– Device hardware strength,
– Mobile bandwidth and
– App use daily hours by users
is all time high
5. Reasons to go mobile
This is the most
• Interactive
• Intimate
• Engaging
• Efficient
marketing channel
So you cannot afford not to go
7. Differences
• Use of smartphones and apps as a marketing channel –
because of their special characteristics – is totally different from
what you know and experienced before with other channels -
TV, Print, Web, Outdoor, Event
• So it needs to be tackled in a totally different way
8. Mobile Advantages
• It’s a dialogue
– TV, Print, Outdoor are one way channels – your message is a
monolog. There is no chance for the customer to actively connect
to it, react to it. They just watch and hear.
• Anytime-anywhere
– My smartphone is always, 24/7 with me, so I could be reached
theoretically anytime with it.
• Rich interactivity
– With its screen, loudspeakers, camera, wifi and 3G and the actual
computer in it – there is no limit for interaction
• Intimacy
– My phone and my apps are my personal assets – I own the apps,
and what’s inside. So, anybody on it, is very important for me.
• Sharing
– Using Social Channels are the easiest – really just one click – and
all of them are on Mobile (Facebook, Twitter, Instagram, Vine, etc)
9. Mobile Challenges
• Customers’ Effort
– A lot more effort has to be made to get and use an app compared to
other channels – download it, remember for it, use it. But once you have
this – nothing compares
• Value is a must
– Some kind of takeaway has to be in the app – otherwise customers will
not use it
• Limited Screen size
– Content has to be selected, minimized, focused
• User’s control of the content
– Your target group decides what they want to see and ready to accept.
Contact is planned – any forced, not wanted info is disturbing
10. The use situation
• This is one of the biggest advantages of Mobile
• Ordinary communication channels reach customers at limited, given, allocated times
during the day – when they watch TV, read a print or surf the web at their desk. This
is (probably) not the time when they use or think about the product – or when they
need it.
• Since Mobile could be used anytime, anywhere, its content can be much more
strongly connected to this actual situation:
– Searching for the product (or in the product category)
– Making the purchase decision for the product category
– Purchasing the product
– Using the product
• Like kitchen and cooking, sports, hobbies, friends, family events, etc.
+1 Apps are also perfect for documenting, sharing the actual situation
11. The Touchscreen
• Compared to PC and Laptops, Smartphones and Tablets, with
their touch screen interface, have a much more natural feeling
of interaction.
• This gives us the possibility to give the customers a much
closer feel of the product – if its on the screen of my
Smartphone, I’m nearly already holding it.
• This is also a great advantage
with certain target groups
not that familiar with the
PC/Monitor/Mouse system.
– Children
– The Elderly
12. Targeting
Filtering, selecting, changing the app’s content for
selected user groups is simple
• Country targeting
• Language targeting
• Religion targeting
• Culture targeting
• Age targeting
is never been easier.
13. Reaching hidden customers
• There are more and more people, who do not watch
TV, read magazines or use PC for personal, not work
related purposes.
• They can be still reached through their Smartphones
14. Summary of differences
TV PRINT OUTDOOR EVENT DIGITAL Mobile
Reach High Medium High Low High High
Interactivity Low Low Low High High High
24/7 Low Low Medium Limited Low Best
Engagement Medium Low Low High Medium High
Cost/reach Low Low Low High Low Low
Communication One way One way One way Two way Two way Two way
Content
richness
High Low Low High High High
16. Formats
• Mobile Apps
– Installed software performing a task on the device. Apps can be accessed
anytime and can make use all of the functions, features, sensors of the phone.
• Mobile Optimized Web Pages – Web Apps
– Web pages stored on a server and opened through the browser app of the
Mobile (Chrome, Safari, etc). They are specially designed web pages looking like
apps.
– They cannot use the sensors, special features of the device – camera, GPS, rich
media, etc. And they are usually working only on-line
• Mobile Advertising
– Content appearing
within other apps/web pages
• Full screen ads
• Banner ads
17. Formats on Mobile
Apps Web Apps
Flexibility High Low
File size High Low
Use of Sensors, Camera, etc Full Very limited
Ideal use of area Rich content, rich
interaction
Text, photo, catalogue – slideshow,
forms
Off/on line Off-line operation Only On-line
Up-grading, refreshing Complex Easy
18. Apps Role in General
Apple Store and Google Play both have
approx. 1.2 M available Apps.
19. Apps’ role for customers
• Apps are not one way info sharing instruments (like TV, Print,
Outdoor) – they are valuable tools helping product/brand
understanding or product/brand related activities.
• They should help your customers in their daily lives – not just
push them to buy your product.
• Apps are
– Assistants: they are the customers’ help for the product or
activity
– They are the Suisse knife of your brand – customers should
turn to them when they need help in connection with your
product/use situation
• Apps are forever – make them right, and people will keep it on
their phones, use it continuously.
20. Apps’ role for customers
• Customers are not looking for your TV/Print/Outdoor ad – they
run accidently into them
• Customers go to your Website when they need info
• Customers go to your (or stop by) at your Event when they’re
interested
• Customers go to your Apps when they want to interact –
when the product or the connected activity is on their mind
21. Apps on the Phone
Apps are the most important
digital roads to the customers.
Customers have 1-2 apps on their phones
for each of their interest, activity (except games).
If yours will be the one, connected to your product’s activity
you win a spot on your customers home screen.
Forever.
22. Apps’ role for products
Apps could help customers to
your product
Learn more about
Remember better to
Buy more often
Use more regularly
24. Direct-indirect Apps
• Direct Apps
– Apps connected directly to your product
like mobile brochures, tutorials
• Indirect Apps
– Situation/activity connected Apps –
serving any aspect of the situation your
product is used
– Target group connected Apps – serving
your target group in any way
– Sponsored theme, sport, event, topic
connected Apps
25. Indirect Apps - Sponsoring
• Sponsored sports
– World cup
– Olympic
• Sponsored music
– Concerts
– Musicians
• Sponsored event
– Fashion Show
– Festival
• …
27. Values of Apps
So again, Apps can give brand experiences to customers
not possible with other channels, because they are:
• Interactive
• Accessible anytime, anywhere
• Multimedia rich
– Animated 3D, 360 video
• Aware where your customer is
– GPS, iBeacon
• Connected all the time
• Acting as a camera
• Equipped with sensors
28. Brand/Product App types
• Loyalty apps
– Being an interactive, front end interface of loyalty programs – instead of a simple card, showing
the customer’s name, account details, points and product-offers can be easily presented
• Retail apps
– Helping purchase with price info, announcing promotions
• Campaign apps
– Connected to campaigns – using the same lay-out and messages and at the same time profiting
from the key advantages of Mobile. It can be an interactive, useful, 24/7 version of the campaign
• Catalogues
– Product info with versions, options, ingredients
• Product Tools
– Useful Apps connected to the product, the use activity, the situation or the target group
• Tutorials
– Tell and Show how to use the product – text, images, videos, 3D animations, voiceovers
• POS, In-Store apps
– Connected to the shopping situation
• Games
• Activation Apps
– In-Store, Event, Sponsoring, Promotional solutions acting as a program on an activation
29. App Content
Apps can add any type of multimedia information, by being a:
• Product enhancement
– Info on usage
– About Ingredients
– Tutorial
• Ad enhancement
– Shop or participate immediately in a prize draw when seeing the ad with
your Mobile (TV, Print, Outdoor)
• Location enhancement
– In the shop
– At the product shelf
– At the point of use
31. What App – the simple way
How to find out, what kind of App my brand needs?
• Put a mobile phone on the product!
What would be the content, you want to show on it – or what
does the customer want to see on it?
• Is there anything special your customers think about, when or
before they are using your product? Connect the app to that!
• Check what kind of apps are there already in the App Store,
connected to your sponsored sport, your product category, your
typical customer, to the need your product satisfies
– Learn from them
– Make your own one – communicate it better
32. What App – the analytical way
What kind of Mobile content I should make?
This depends on the
– Product type, category
– Need the product satisfies
– Function the product performs
– Situation the product is used in
• How an app can solve the same problem or answer the same need.
– Target group, the customer – their interests, habits.
– Brand – linked to any sport, emotion, value, etc.
34. The 2 most important thing
Your App has to have at least two key content elements,
which answers the following two questions:
• Why do the customers download it?
– Add Exclusive content
• Information/multimedia content only available through the App
• Promotional offers
• Why would they use it regularly?
– Strong Functional content solving a need, a problem
– Entertaining content
– Social content
35. App general content
Above these two – there are other elements, which
are generally part of an app
• Exclusive
– Something only available for the app users – a song
from your sponsored singer or a special promotion
• Functional
– A useful menu point, which solves a daily problem
• Entertaining
– Something fun – like a game
• Product related
– Info about the product – just in case
• Social Integration
– Branded content prepared by the app (a photo
collage) to share
– Refreshed
• By the brand
• By the user
• Registration
– To send targeted offers
Tool function
Special offer
Game
Catalogue
Share
Register
37. The process
The development of an app includes the following steps:
• Concept
• Wireframe
• Specification
• Design
• Programming
• Beta version
• Testing
• Final version
• Upload
It can be done within 4-8 weeks
39. The 3rd important issue
Above the already mentioned 2 key questions
(1) Why do they download it?
(2) Why would they use it regularly?,
the last important question which has to be answered for
the success of the app:
(3) How they know about it?
Apps has to be communicated
40. How they know about it?
Apps have to be communicated at the right places, through
efficient channels with appropriate content. Interest should be
raised with giving some insight with app screenshots, screen
capture videos, etc
• On TV
– Tag with the App icon
• On print ads
– Showing the App icon, name, screenshots
• On the Website
– Link to the App Store, screen captures
• Banner campaign
– Direct Link to App Store/Google Play, videos, etc
• In-Store
– On the product, on the shelves
42. How to use the App?
So your App is on the smartphone of your potential
customers and they are using it regularly. What’s next?
• Send out Push notifications on your promotions, new
products, etc
• Change content with
– New products
– Special offers
– Invitations for an events
• Add New Menu points
• Add New Features
43. Managing the app
• It’s a continuous, digital dialog with your customers
• Apps need regular content management, because user-customers have
access to them all time – and they want to have the newest, latest of your
brand!
• Its like your App is standing in the living room of your customer and can talk
to her anytime
47. How to measure apps?
• With Apps you can measure everything
• Any kind of statistical data can be gained
– Downloads
– Use of individual app functions
– Frequency, length, time
– Actual location of use
– etc
• Filtered by demographical, geographical data, etc
49. Mobile on Events
Mobile devices, tablets are used frequently on
activations, events because they are:
• Innovative
• Engaging
• Content rich
• Easy to transport
and install
50. We hope, we managed to give a practical
summary on how to use Mobile and Apps in
your communication and you’ll build in this
channel more and more into your
campaigns.
Do it now!
51. If you have any more questions,
thoughts – let us know!
Sab Budahazy
szbudahazy@arworks.com
www.arworks.com