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SPACC IT Day Azul7 Analytics Presentation

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Azul 7
Azul 7

The document discusses web analytics and understanding visitor behavior. It begins by outlining why measuring website metrics is important for businesses. It then provides an overview of key performance indicators (KPIs) businesses should track, such as leads, sales, visitors, and errors. The document emphasizes that analytics should start simply, by setting up basic tracking using Google Analytics, before expanding to more advanced metrics. It stresses communicating findings through reports on metrics like conversion rates, rather than overwhelming data.

Technology
1 of 51
Web Analytics : Understanding Visitor Behavior May 6, 2009 (and how this relates to the bottom line)
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Why Should I Measure? ,[object Object],[object Object],[object Object]
Why Should I Measure? ,[object Object],[object Object],[object Object],[object Object]
Without getting overwhelmed Getting Started
What is “Web Analytics” ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Your Tool Kit ,[object Object],[object Object],[object Object]
Analytics Technology—Lots of Vendors Out There
If Nothing Else….Remember This <script type=&quot;text/javascript&quot;> var gaJsHost = ((&quot;https:&quot; == document.location.protocol) ? &quot;https://ssl.&quot; : &quot;http://www.&quot;); document.write(unescape(&quot;%3Cscript src='&quot; + gaJsHost + &quot;google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E&quot;)); </script> <script type=&quot;text/javascript&quot;> try { var pageTracker = _gat._getTracker(&quot;UA-7323138-1&quot;); pageTracker._trackPageview(); } catch(err) {}</script>
Get Access ,[object Object],[object Object],[object Object],[object Object],[object Object]
People ,[object Object],[object Object],[object Object],[object Object]
March 2007 Global Survey Web Analytics Demystified Research Covering Global Use and Attitudes about Web Analytics Technology and Processes
Process ,[object Object],[object Object],[object Object]
 
Simplified Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advise ,[object Object]
What should I measure? What the H*** are KPIs?
KPIs ,[object Object],[object Object],[object Object],[object Object],[object Object]
What Can We Measure? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Can’t We Measure ,[object Object],[object Object],[object Object],[object Object]
Server Log Information ,[object Object],[object Object],[object Object]
Fancier Systems ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
KPIs ,[object Object],Objective Increase customer satisfaction / loyalty through quality products & services   KPI   Number of visits to customers   Response rate   Customer-loyalty index   Number of customer complaints   Customers lost (in number or %)   Customer retention   Number of negative feedbacks from customers   Annual sales per customer   Response time Objective Increase revenue from common customers   KPI   Annual sales per customers   Average customer size   Customers per employee   Customer service expense per year Objective Increase the market share   KPI   Current market share   Sales volume   Sales per channel   Frequency of sales transactions
General KPIs ,[object Object],[object Object],[object Object],[object Object]
General KPIs ,[object Object],[object Object],[object Object]
General KPIs ,[object Object],[object Object],[object Object]
General KPIs ,[object Object],[object Object]
General KPIs ,[object Object],[object Object],[object Object],[object Object]
General KPIs ,[object Object],[object Object],[object Object]
Value of KPIs ,[object Object],[object Object],[object Object],[object Object]
If this is too much… Keeping it simple
If That Last Bit Was Overwhelming…Don’t “Frees Out”
Go Back To This <script type=&quot;text/javascript&quot;> var gaJsHost = ((&quot;https:&quot; == document.location.protocol) ? &quot;https://ssl.&quot; : &quot;http://www.&quot;); document.write(unescape(&quot;%3Cscript src='&quot; + gaJsHost + &quot;google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E&quot;)); </script> <script type=&quot;text/javascript&quot;> try { var pageTracker = _gat._getTracker(&quot;UA-7323138-1&quot;); pageTracker._trackPageview(); } catch(err) {}</script>
Crawl, Walk, Run ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
 
 
 
 
Without getting overwhelmed Communicating
This is NOT a Report
Report Looks Like this ,[object Object],[object Object],[object Object]
Analytics: Just Get Started ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You for Participating Questions?

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SPACC IT Day Azul7 Analytics Presentation

  • 1. Web Analytics : Understanding Visitor Behavior May 6, 2009 (and how this relates to the bottom line)
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  • 6. Without getting overwhelmed Getting Started
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  • 10. Analytics Technology—Lots of Vendors Out There
  • 11. If Nothing Else….Remember This <script type=&quot;text/javascript&quot;> var gaJsHost = ((&quot;https:&quot; == document.location.protocol) ? &quot;https://ssl.&quot; : &quot;http://www.&quot;); document.write(unescape(&quot;%3Cscript src='&quot; + gaJsHost + &quot;google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E&quot;)); </script> <script type=&quot;text/javascript&quot;> try { var pageTracker = _gat._getTracker(&quot;UA-7323138-1&quot;); pageTracker._trackPageview(); } catch(err) {}</script>
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  • 14. March 2007 Global Survey Web Analytics Demystified Research Covering Global Use and Attitudes about Web Analytics Technology and Processes
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  • 19. What should I measure? What the H*** are KPIs?
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  • 33. If this is too much… Keeping it simple
  • 34. If That Last Bit Was Overwhelming…Don’t “Frees Out”
  • 35. Go Back To This <script type=&quot;text/javascript&quot;> var gaJsHost = ((&quot;https:&quot; == document.location.protocol) ? &quot;https://ssl.&quot; : &quot;http://www.&quot;); document.write(unescape(&quot;%3Cscript src='&quot; + gaJsHost + &quot;google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E&quot;)); </script> <script type=&quot;text/javascript&quot;> try { var pageTracker = _gat._getTracker(&quot;UA-7323138-1&quot;); pageTracker._trackPageview(); } catch(err) {}</script>
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  • 47. This is NOT a Report
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  • 51. Thank You for Participating Questions?

Editor's Notes

  1. Lisa
  翻译：