Social Media Industry Round-Up #84: AI-Generated TikTok Results, The Ideal Reel Length, Collaboration Posts on TikTok & New Instagram Peek Feature
The Social Shepherd
Awarded Best Large Social Agency (Social Media Awards '23). Offices in Bath, London & NYC.
Every week, the Marketing team at The Social Shepherd puts together all the relevant industry updates in a round-up newsletter sent every Monday morning.
This way, we keep our team, clients and interested marketers up to date with what's going on in the social media industry :)
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Long Reels Are Hurting Your Reach & NEW TikTok Feature Launches
This week, Zoe, Adam & Jack talk about the latest TikTok features, AI, Instagram Reels and the YouTube creator economy... 👀
AI-Generated Search Results on TikTok
ChatGPT-generated results appear for some search queries, along with more general “search highlights”. This feature is called ‘AI Smart Search’.
Collaboration TikTok Feature for Posts
TikTok is developing a new tool allowing users to tag collaborators in a post, linking their profiles to post details.
TikTok Guide for Beauty Brands
TikTok has released an SMB playbook to help beauty brands make the most of festival season, summer planning and seasonal sales.
The 27-page guide covers beauty trends, consumer behaviour, effective hooks and engagement strategies.
Instagram ‘Peek’ Feature
Instagram is working on a BeReal-like ‘Peek’ feature allowing users to share a quick, unedited and unfiltered snap. The recipient would be able to view the image just once before it disappears.
Longer Reels Hurt Performance
According to Instagram’s content team, Reels longer than 90 seconds long can have a negative effect on reach. The Instagram team shared this information at a creator event in New York last week.
Notes on Feed Posts & Reels
The platform is testing expanded Notes features for selected users who can add them to feed posts and Reels to maximise engagement.
New Instagram Creator Interview Series
Instagram has launched a new interview series called ‘Creator POV’ in which top creators talk with development leaders about the platform, their concerns, challenges, and more.