Social Media Industry Round-Up #79: TikTok’s New Photo App, Instagram Stickers, Short Form Videos on Google Search & Facebook’s New Video Feed

Every week, the Marketing team at The Social Shepherd puts together all the relevant industry updates in a round-up newsletter sent every Monday morning.

This way, we keep our team, clients and interested marketers up to date with what's going on in the social media industry :)

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TikTok Notes

TikTok is currently working on a dedicated photo app called TikTok Notes. Some users have already been prompted with a pop-up that says their photos will be posted on this new platform unless they opt-out. 

New Guide on How to Maximise its ‘Promote’ Ad Option

TikTok has published some advice on amplifying content by giving it a paid boost to reach a broader audience. 

The guide covers how Promote works, its ins and outs, best practices, and how to achieve success using different industry examples.

Instagram’s Notify Sticker

To maximise fan connections, Instagram has launched a new sticker that creators can add to their Stories, allowing users to subscribe to notifications. 

Notifications were already an available feature accessible through the main profile, but due to Instagram wanting to push Stories this year, it makes sense that they wanted to add more ways for audiences to stay up-to-date with new content.

TESTING - Short Videos in the Search Menu Bar

Google is testing adding a Shorts Videos option in the search menu bar so users can filter search results by shorter videos. This feed would direct users to short videos published on YouTube, TikTok, Instagram & more. 

New YouTube Shopping Features

YouTube has released some updates to its Shopping features to push revenue on the platform: 

• Shopping Collections: Creators will be able to curate a list of their favourite products. Collections will appear in a creator’s product list, Store tab, and video description.
• Affiliate Hub: A new Affiliate Hub in the YouTube app for creators to find the latest list of Shopping partners, commission rates, codes, and even request brand samples.
• Tagging Products: YouTube is expanding this feature to all Shopping creators so they can tag products across their videos in bulk based on products creators have added to the description. 
• Connecting Fourthwall: Finally included in their list of integrated platforms.

Facebook’s Updated Video Feed

Facebook has rolled out a new, full-screen video player to display videos in a TikTok format. 

Facebook is also adding a simplified Reactions UI, an improved slider along the bottom to scan through clips, and easy jump-back and forward options.

Meta’s AI Labelling Policy

Meta is updating its AI content labels to ensure that a broader range of synthetic content is being tagged. The company will start labelling a more comprehensive range of video, audio and image content as “Made with AI” when they detect industry-standard AI image indicators or when people disclose that they’re uploading AI-generated content. 

Predicting the Future of Marketing Analytics: Measurement Mix Modelling Tools

Jakub, Joey and Lauren, from our Paid Media department, talk about the recent Marketing Mix Modelling announcement Google shared, as well as what's to come for the performance marketing industry. 🚀