Born Social’s Post

It’s official. We’re Campaign UK’s Agency of the Year for Digital Innovation 💥 We're absolutely thrilled to be acknowledged by the industry for the outstanding work that has led up to this award. A special thanks goes to our talented team and collaborative clients for making the agency what it is today. And thanks to Maisie McCabe, team & judges for awarding all our hard work - we’re over the moon 🥳 Don’t just take our word for it. Read Campaign UK’s write-up in the comments 👇

“Guinness has credited a focus on social media with broadening the brand's appeal to women and younger people.” Last week in Cannes, Callum McCahon and Grainne Wafer sat down with Charlotte Rawlings from Campaign UK to delve into the game-changing impact social media has had on Guinness’ growth over the last few years. Social media has revitalised Guinness’ creativity, placing community at the core of every campaign. By embracing co-creation, together, we’re enriching Guinness’ creative heritage like never before. Catch the full write up here 👇 https://lnkd.in/eYVxqqSd

Who influences the influencers? At Born Social, our Director of Influence, Lucy Edgerley leads the charge 👑 Join us on Wednesday, July 3rd, from 5 PM 'til late, for an exclusive panel discussion moderated by Maria Greaves, Assistant Editor of Branded Content at The Drum 🥁 Don't miss out as Lucy and the expert panel delve into: ✨ The intricate synergy between marketing and influencers and how it drives mutual success ✨ Advanced techniques for tracking and measuring the impact of influencer marketing ✨ Key macro-trends driving the evolution of the influencer landscape Secure your spot now 👉 https://lnkd.in/ee6RBr6Y

Cannes Lions 2024 Reflections 🦁 🫶 Love the work As always, creativity was the front runner at Cannes with levity and charm providing a clear route into the ‘post-purpose era’ for proving creative excellence and effectiveness with the jury this year. 🤖 AI was everywhere Debates about its longevity, legitimacy and creativity are still ongoing but we know that agencies leading the charge are those finding the sweet spot between AI efficiency, human insights and creativity, using it as a creative aid over competition. ✨ Creators beyond the feed Now seen as vital for reaching broader audiences, influencers are dominating the landscape and are becoming central to brand strategy for tapping into authenticity and a creator’s reach potential. 🎯 Social at the core While Creators were all over the croisette, Social was also ubiquitous in the Palais, with social listening, insights and behaviours at the heart of the majority of shortlisted award entries - an assuring move that the industry is moving to social-first and not social-only. Already, we can’t wait to see what Cannes Lions International Festival of Creativity has in store for next year!

Heading home from Cannes? Use the travel time to catch up on Day 3 of the WARC podcast where Grainne Wafer and Callum McCahon take you through a snippet of Guinness’ global social transformation story we told at the Palais on Wednesday. Tune in here 👉 https://lnkd.in/gR28Cyj6

How We Reignited Guinness 💥 So excited to have shared the stage with Grainne Wafer yesterday as Callum McCahon took to the Rotonde stage at Cannes Lions International Festival of Creativity to tell the story of how we reignited Guinness for a new global audience by placing creativity, co-creation and innovation at the core. Thank you to the amazing partners at Cannes Lions - Georgia Kinahan, Sian De-Arth and Piotr Lewicz for your support and endorsement throughout the whole process. It was an amazing experience to see it all come together yesterday. Catch up on the talk here 👉 https://lnkd.in/emg4T8Y8 Diageo | WARC