Cannes Lions 2024 Reflections 🦁 🫶 Love the work As always, creativity was the front runner at Cannes with levity and charm providing a clear route into the ‘post-purpose era’ for proving creative excellence and effectiveness with the jury this year. 🤖 AI was everywhere Debates about its longevity, legitimacy and creativity are still ongoing but we know that agencies leading the charge are those finding the sweet spot between AI efficiency, human insights and creativity, using it as a creative aid over competition. ✨ Creators beyond the feed Now seen as vital for reaching broader audiences, influencers are dominating the landscape and are becoming central to brand strategy for tapping into authenticity and a creator’s reach potential. 🎯 Social at the core While Creators were all over the croisette, Social was also ubiquitous in the Palais, with social listening, insights and behaviours at the heart of the majority of shortlisted award entries - an assuring move that the industry is moving to social-first and not social-only. Already, we can’t wait to see what Cannes Lions International Festival of Creativity has in store for next year!
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