Swati Kamath
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Personal Information
Organization / Workplace
San Francisco Bay Area United States
Occupation
Customer Content, Digital Marketing Programs, Enterprise Technology
Industry
Technology / Software / Internet
About
16+ years of Enterprise Software Marketing experience with a focus on user-generated content, customer content, Product content, for marketing enterprise software products. Specialties: - Collaborator & team player - End-to-end and integrated marketing program management - Converting strong product & portfolio knowledge into content that speaks to and relates to the customer's pain points - Generating customer stories and content that translates product features into capabilities that solve day-to-day problems faced by users - Creating Point of Views and Positioning in the words of our customers - Weaving messages into product /solution selling pitches - Driving customer content ...
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Tags
snackable content customer content marketing case studies
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Presentations

(1)

Why Metrics Matter: Getting Outside the Case Study Box

9 years ago • 417 Views
Personal Information
Organization / Workplace
San Francisco Bay Area United States
Occupation
Customer Content, Digital Marketing Programs, Enterprise Technology
Industry
Technology / Software / Internet
About
16+ years of Enterprise Software Marketing experience with a focus on user-generated content, customer content, Product content, for marketing enterprise software products. Specialties: - Collaborator & team player - End-to-end and integrated marketing program management - Converting strong product & portfolio knowledge into content that speaks to and relates to the customer's pain points - Generating customer stories and content that translates product features into capabilities that solve day-to-day problems faced by users - Creating Point of Views and Positioning in the words of our customers - Weaving messages into product /solution selling pitches - Driving customer content ...
Tags
snackable content customer content marketing case studies
See more
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