Personal Information
Organization / Workplace
Zurich Switzerland
Occupation
Research Associate, UZH
Website
ch.linkedin.com/in/alexmari/
About
Alex Mari is a Research Associate and PhD candidate at the Chair for Marketing and Market Research, University of Zurich. He studies the adoption of AI-based voice assistants for marketing initiatives and their effect on shopping behavior. Alex advises entrepreneurs and teaches digital and AI marketing in business schools. Previously, he worked as a director of digital marketing, brand manager and tech startup CEO.
Tags
marketing
voice commerce
voice assistants
machine behavior
brand management
zurich
alex mari
alexa
online shopping
artificial intelligence
university
report
research
ai
machine learning
expert
cv
voice marketing
amazon
apple pod
google home
2019
switzerland
fennex
2018
digital
agile
technology
content marketing
online marketing
digital marketing
facebook marketing
advertising
See more
Presentations
(4)Documents
(4)Personal Information
Organization / Workplace
Zurich Switzerland
Occupation
Research Associate, UZH
Website
ch.linkedin.com/in/alexmari/
About
Alex Mari is a Research Associate and PhD candidate at the Chair for Marketing and Market Research, University of Zurich. He studies the adoption of AI-based voice assistants for marketing initiatives and their effect on shopping behavior. Alex advises entrepreneurs and teaches digital and AI marketing in business schools. Previously, he worked as a director of digital marketing, brand manager and tech startup CEO.
Tags
marketing
voice commerce
voice assistants
machine behavior
brand management
zurich
alex mari
alexa
online shopping
artificial intelligence
university
report
research
ai
machine learning
expert
cv
voice marketing
amazon
apple pod
google home
2019
switzerland
fennex
2018
digital
agile
technology
content marketing
online marketing
digital marketing
facebook marketing
advertising
See more