Personal Information
Organization / Workplace
Sydney, Australia Australia
Occupation
Head of Digital & Direct Strategy at BMF Australia
Industry
Advertising / Marketing / PR
About
Accomplished B2C/B marketing professional with over 19 years broad financial marketing experience, client and agency side including: strategic planning, interactive marketing across full channel mix with key focus on ROI.
Specialising in digital & social effectiveness including customer contact framework and segmentation strategy. Driven by customer insights through testing and integrated channel optimisation.
Specialties:
- B2C and B2B acquisition & retention focus
- Developing and driving marketing strategy that has exceeded the forecasted target
- Strong analytic and problem solving skills to maximise marketing opportunities
- Recognised for decisive leadership skills
Tags
#digitalcex
See more
Presentations
(2)Documents
(2)Likes
(10)Tips, Tools and Templates To Build Your Content Marketing Strategy
Michael Brenner
•
8 years ago
Datalicious Econsultancy Whitepaper: State of Marketing Attribution in Asia Pacific
Datalicious
•
8 years ago
Keynote slides: Shaping the Future of Healthcare
Ross Dawson
•
8 years ago
The Cheating Strategist’s guide to Mary Meeker’s Digital Trends 2015
Michael Goldstein
•
9 years ago
Always-On marketing
fivebyfive
•
12 years ago
20 Resources Every Marketer Should Bookmark
HubSpot
•
10 years ago
2014 Trends Digest Deck for Digital Leaders
Ian Crocombe
•
10 years ago
10 trends for 2014
dentsu
•
10 years ago
The future of banking - NextBank Sydney 2013
Jenny Williams
•
10 years ago
2014 Online Marketing Trends
Dave Chaffey
•
10 years ago
Personal Information
Organization / Workplace
Sydney, Australia Australia
Occupation
Head of Digital & Direct Strategy at BMF Australia
Industry
Advertising / Marketing / PR
About
Accomplished B2C/B marketing professional with over 19 years broad financial marketing experience, client and agency side including: strategic planning, interactive marketing across full channel mix with key focus on ROI.
Specialising in digital & social effectiveness including customer contact framework and segmentation strategy. Driven by customer insights through testing and integrated channel optimisation.
Specialties:
- B2C and B2B acquisition & retention focus
- Developing and driving marketing strategy that has exceeded the forecasted target
- Strong analytic and problem solving skills to maximise marketing opportunities
- Recognised for decisive leadership skills
Tags
#digitalcex
See more