This Week on Social - Close Friends, #TSTheErasTour, Snapchat Safety Guidelines

Each week, the insights team at The Goat Agency pull together the latest news from the social space in a weekly social media news round-up. 👩🏻💻

This week we look at another update for Close Friends on Instagram, TikTok is in full Swiftie mode, Snapchat has new brand safety for advertisers, and so much more...

Don't Miss This Week's Headlines!

(1/5) Close Friends Live Streaming 🤳

Instagram now allows users to live stream exclusively to their Close Friends list, enhancing private group interactions.

Users can invite up to three other people from their Close Friends list to co-host the live stream, broadening the audience to include their close friends as well.

This feature aligns with Instagram's trend towards more private interactions, reflecting the growing popularity of D.M. video chats and private sharing among younger users.

(2/5) TikTok is in it's Swiftie Era 👩🏼

TikTok is launching an 11-week in-app experience themed around Taylor Swift's Eras Tour, offering exclusive weekly features under the hashtag #TSTheErasTour.

Fans can complete weekly tasks to earn special profile frames and virtual "friendship bracelets," along with accessing video highlights and themed playlists.

Taylor Swift's significant presence on TikTok, with over 32 million followers, is a major draw for the platform, enhancing its appeal to her fanbase.

(3/5) Snapchats New Brand Safety 👻

Snap Inc. has introduced a new brand safety and suitability measurement solution through a partnership with Integral Ad Science (IAS), ensuring safer ad placements.

The solution aligns with the G.A.R.M. Safety Floor parameters, helping advertisers avoid placing ads next to inappropriate content.

Early results show that 99% of Spotlight and Creator content is brand safe according to IAS standards, though this figure may be influenced by selective data reporting.

This partnership provides Snapchat advertisers with enhanced peace of mind regarding ad placements.

(4/5) Is Reddit the New Trend Spotter? 👀

Reddit, Inc. 's latest report highlights how users are increasingly turning to the platform for product recommendations and discovery. This shift indicates that Reddit is becoming a significant player in influencing purchasing decisions, positioning itself as a trusted source compared to other platforms overrun with AI-generated and paid endorsements.

The insights reveal a growing trend of users engaging with content in more meaningful ways, contributing to higher user retention and interaction rates. For marketers, this means that campaigns on Reddit can potentially yield better engagement and conversion rates due to the platform's unique community-driven nature.

Reddit's community-based approach and the perceived authenticity of user-generated content make it a valuable platform for marketers aiming to build trust with their audience. Brands can leverage this trust by actively participating in relevant communities and fostering genuine interactions.

Get the full insights from their report here.

(5/5) Meta AI Updates Incoming ♾️

Cannes has all the insights! In France last week Meta unveiled some exciting new AI updates...

Starting with an AI-powered chatbot for Messenger, leveraging its Llama 3 AI interface to provide natural and engaging responses to consumer messages.

Meta followed this by introducing an API for its Threads platform, enabling businesses and creators to share content at scale using their preferred third-party applications.

As well as this, Meta announced new tools to help advertisers send paid marketing messages on Messenger through the Meta Business Suite and Ads Manager.

Meta highlighted that campaigns using its AI-powered Advantage products see a higher ROAS, with Advantage+ Shopping campaigns generating $4.52 in revenue for every dollar spent.

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And that’s all for this week, but don’t forget to follow us on LinkedIn and Instagram for real-time announcements of all our new blog content!