How Brands Approached Pride 2024 Through Influencer Marketing 🏳️🌈 During Pride month it’s been great to see brands and advertisers actively advocating and showing support for LGBTQ+ communities across social media. In the past though, a lot of brands have been accused of “rainbow-washing” around Pride – doing meaningless activity like painting a rainbow across their logo, but showing no further advocacy (or even worse, having policies that actually contradict their public support). 🚫 Social media has given people a voice to call this kind of laziness or hypocrisy out, and more than ever, brands must really consider how they want to meaningfully show up for Pride, and how they’re going to back up their words with actions. We dive into 8 brands that approached Pride in the RIGHT way: ⭐️ NYX Professional Makeup ⭐️ Just Eat Takeaway.com ⭐️ Marc Jacobs Fragrances ⭐️ HSBC ⭐️ Nivea UK (Beiersdorf) ⭐️ Garnier (L'Oréal) ⭐️ MANSCAPED ⭐️ IKEA 🔗 Read our blog here: https://loom.ly/2k7xzhM #Pride2024 #Pride #LGBTQ+ #ContentCreators #InfluencerMarketing
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📍🏳️🌈 PRIDE IN PLACE 📍🏳️🌈 This Pride Month, we're shining a spotlight on some incredibly talented UK-based LGBTQ+ creators. In this three-part interview series, you can hear how they got into content creation and social media, what some of the challenges have been, and examples of how they view current representation of LGBTQ+ people in media. Each interview takes place in a location holding special meaning to the interviewee (hence the name 😉). Kicking it off, we have the phenomenal Brian Ó'Muirí, an Irish actor and content creator currently dazzling audiences at the Prince of Wales Theatre in London with his role in The Book of Mormon. 🎭 In our interview with Brian, we discussed: 🗺️ How a personal setback actually got him into content creation 🏳️🌈 What #Pride really means to him 🥳 Ways in which he celebrates his identity and promotes LGBTQ+ visibility through his work 🌈 Hopes for the future of LGBTQ+ representation in media and entertainment Thank you, Brian, for sharing your story and kicking off our series with such authenticity and grace! 🙌 We're also proud to support akt, a charity dedicated to helping young LGBTQ+ people facing homelessness or hostile environments across the nation. Akt provides safe homes, mentoring, and support to ensure these young individuals can live safely and achieve their potential. To learn more about akt visit their website or donate to their Safe to be Appeal today: https://loom.ly/dNM6Dwc Stay tuned throughout the month for more extracts from Brian's interview, plus the next two episodes! Happy Pride! Love The Goat Agency 🧡 #PrideInPlace #LGBTQ+ #ContentCreators #PrideMonth #Inclusion #Diversity #AKTCharity
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How we made Pride In Place happen! 🎥 Join our Social Media Marketing Manager Molly Griffin as we talk all things Pride In Place 🏳️🌈 #InfluencerMarketing #Pride #BehindTheScenes #Pride2024 #LGBTQ+ #ContentCreators #SocialMediaMarketing
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Read all about it! 🗞️ We've been featured in PRWeek for our work with Alibaba.com 🎉 Tasked with raising awareness for March Expo, we collaborated with 24 fantastic KOLs to create 30 unique unboxing content pieces across Instagram and TikTok. Each KOL showcased a specific product, aligning with their style and interests, ensuring authenticity and relevance for their audiences. Shoutout to everyone involved in this incredible campaign! 🙌 🔗 Read more about our work here: https://loom.ly/YcSPeNU #InfluencerMarketing #SocialMediaMarketing #ContentCreators
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PROCUREMENT PEOPLE!! Are you tired of marketing people getting all the fun events? 🙁 Then check out the video below, cause this one's for you 🧡 Find out more: https://loom.ly/qyyKTbA #Procurement #InfluencerMarketing #SocialMediaMarketing #MarketingStrategy
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What a journey this has been... We're excited to share the final mashup interview from our 📍🏳️🌈 Pride In Place 📍🏳️🌈 series, featuring the incredible stories of three talented UK-based LGBTQ+ creators. Thank you to Brian Ó'Muirí, Matthew Mackinnon and Ryan Payne, and Shazmeena A. for sharing your journeys, challenges, and triumphs with such authenticity and grace. 🫶🏻 Pride is about celebrating our identities, raising awareness, and driving change. By using our platforms to highlight these voices, we hope to foster a more inclusive and accepting society. We are also proud to support akt, a charity dedicated to helping young LGBTQ+ people facing homelessness or hostile environments. Learn more about their vital work and how you can contribute here: https://loom.ly/dNM6Dwc Together, let's continue to celebrate, support, and make a difference. 🌟 #PrideInPlace #PrideMonth #LGBTQ+ #Inclusion #Diversity #AKTCharity #SupportLGBTQYouth #Pride2024
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“The reason it’s powerful is because there are great communities that are genuinely engaged with what they’re watching, because it’s what they do after their 9-5” - Ellie Hooper, our Head of Client speaking last week on TikTok's panel in #CannesLions on how to scale influencers 💯 #CannesLions2024 #InfluencerMarketing #Discoverability
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It’s the final day of #Cannes: 📌 Trend forecasts at Pinterest Beach 🎤 Ellie Hooper talks discoverability on TikTok's Panel 🛥️ Nick Cooke heads to Johnny Hornby's yacht #InfluencerMarketing #CannesLions #CannesLions2024 #SocialMediaMarketing
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I'VE GOT A TEXT! 📱❤️🏝️ It’s summertime in the UK, which can only mean one thing, Love Island is back! Now in its 12th season, the show has grown massively since its launch. Whilst many tune in for the love stories and drama, the show is perhaps best known for its track record of creating influencers, or at least providing the platform for seemingly everyday people to pick up a career in social media as Love Island influencers. Though it is still a reality TV show, Love Island has evolved beyond just that, emerging as a talent pool for the next batch of influencers. We’re unpacking that evolution, looking at how the show has impacted our perception of influencers, and how this narrative has changed over time. Click the link to read our blog: https://loom.ly/2du-S08 #InfluncerMarketing #Influencers #LoveIsland
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This Week on Social: 🤳 Close Friends Live Streaming on Instagram 👩🏼 TikTok is in it's Swiftie Era 👻 Snap Inc.'s New Brand Safety 👀 Is Reddit, Inc. the New Trend Spotter? ♾️ Meta AI Updates Incoming #SocialMediaNews #SocialMediaUpdate #InfluencerMarketing #InstagramUpdate #TikTokUpdate
This Week on Social - Close Friends, #TSTheErasTour, Snapchat Safety Guidelines
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