The Video Producer will develop and execute the company’s video communications strategy with a strong emphasis on growing and enhancing the visibility of assorted brands under the Mazzella Companies portfolio. Additionally, the Video Producer will produce weekly video content, from start to finish, that aligns with digital marketing campaigns. Video campaigns will focus on generating traffic, acquiring customers, educating buyers, aligning with sales campaigns, and driving engagement with our current customer and social subscriber base.
Video Producer Responsibilities:
Develop/Publish a minimum of two videos per week to YouTube/company websites
Work through every part of the process from pre-production to post-production
Deliver high-quality video creation including concept, storyboard, script, and hands-on production (direct, light, shoot, and edit for both short-form and long-form weekly videos)
Create content that arms our Sales teams with educational resources they can use during the buyer’s journey
Collaborate with a team of Marketing, business unit leaders, Sales, and technical product specialists to create messaging that aligns with company goals and helps solve business challenges
Interview subject matter experts, on and off camera, to gather the required information/assets for productions
Monitor/Optimize video campaigns using tools like Hubspot, Wistia, and YouTube
Organize/Manage video assets in a library/archive
Manage/Prioritize multiple tasks/projects with a sense of urgency
Monitor/Report key metrics/analytics for the company’s video-hosting platforms
Work with industrial products
Manage video execution to successfully implement new marketing initiatives/product launches
Remain current on digital video trends, equipment, and best practices
Other duties as assigned
Education:
Associates’ or Bachelors’ degree in Digital Media Production, Marketing, Communications, Fine Arts, or Journalism preferred. In the absence of a degree, related job experience serving in a video production, freelance, or broadcast journalism role. Years of experience, and proven knowledge, may offset the degree requirement
Video Producer Experience & Skills:
Minimum of 2 years B2B, B2C, or work as a Videographer/Editor
Demonstrate the ability to translate complex concepts into easy-to-understand videos
Competency in pre-production: including script writing, scheduling, shot listing
Experience shooting original content using DSLR and 4K cinema cameras, capturing professional audio, and lighting scenes and interviews
Familiar with social media platforms, comfortable with best practices, asset specifications, restrictions and content guidelines
Ability to present and explain design ideas / decisions effectively
Must be able to prioritize and manage work to adhere to critical project timelines in a fast-paced environment
High proficiency in Adobe creative suite with emphasis on Premiere Pro and After Effects
Strong portfolio of existing video content – instructional / training videos a plus
Demonstrated knowledge with other Adobe Creative Cloud software such as Photoshop, Illustrator, and Acrobat is required
Proven ability to think in a conceptual manner with the ability to collaborate with stakeholders and translate their ideas into a final produced product is essential
Excellent oral and written communication skills and strong listening skills are necessary
Must work independently, as well as part of a team to establish project deliverables
Competency in Microsoft software, including Teams, Word, Excel, Google Docs
Must successfully complete a criminal background check, drug screen and E-verify
Travel
Travel for this position is less than 25%
The Mazzella Way
Mazzella is a family owned company that puts people first. With over 1000 employees and 40 locations we are the humble leaders in the industry. We offer market competitive compensation and a wide range of benefits, including paid time off, affordable and comprehensive health insurance, dental, vision, 401(k) with company match, life insurance, and disability insurance.
Why Team Members join Mazzella:
Team-oriented environment
A real Work life/ Home life balance
Growth and Development Opportunities including a Lifelong Learning Career Path
Humble, Hungry, Smart Culture with an emphasis on Safety
Market Competitive Salaries
Free Virtual Doctor visits with $0 copay (Teledoc)
Low to No cost prescription coverage
Tuition Reimbursement
Mazzella Core Values:
Be Safe – personal commitment to all stakeholder’s well-being; purposeful control of risk
Be a Lifelong Learner – routinely acquire new skills and capabilities that bring value
Be Humble – lack excessive ego or concerns about status; emphasize the Team over self
Be Hungry – always looking for more, self-motivated, and diligent; do more than to just get by, committed
Be Smart – common sense about people, good judgement, and intuition around their impact on group dynamics
EOE/Drug Free Workplace
Company Description
Mazzella Companies is one of the largest independently-owned companies in the overhead lifting and rigging industries and is a manufacturer and distributor of a wide range of lifting products for industrial, commercial, and specialty applications. In addition, Mazzella Companies is a leader in providing overhead cranes, overhead crane services, material handling, specialty machinery, fall protection, and warehousing solutions. Our diverse portfolio also includes Sheffield Metals, a manufacturer and distributor of coated bare metal products for engineered metal roof and wall systems, and New Tech Machinery, a manufacturer of portable roof panel, wall panel, and gutter machines.
Some of the major markets we serve are: Steel, Construction, Automotive, Energy, Durable Goods, Ship Building / Repair, and Mining.
Mazzella Companies is one of the largest independently-owned companies in the overhead lifting and rigging industries and is a manufacturer and distributor of a wide range of lifting products for industrial, commercial, and specialty applications. In addition, Mazzella Companies is a leader in providing overhead cranes, overhead crane services, material handling, specialty machinery, fall protection, and warehousing solutions. Our diverse portfolio also includes Sheffield Metals, a manufacturer and distributor of coated bare metal products for engineered metal roof and wall systems, and New Tech Machinery, a manufacturer of portable roof panel, wall panel, and gutter machines. Some of the major markets we serve are: Steel, Construction, Automotive, Energy, Durable Goods, Ship Building / Repair, and Mining.
Seniority level
Entry level
Employment type
Full-time
Job function
Marketing, Public Relations, and Writing/Editing
Industries
Automation Machinery Manufacturing
Referrals increase your chances of interviewing at Mazzella Companies by 2x