Specialist, Brand Marketing

Reporting to the Manager, Brand Marketing (BMM), you will oversee Red Bull's local sampling and collegiate marketing efforts, driving trial, supporting sales, and building brand love through our Student Marketeer (SM) program and in-market. An important part of our marketing strategy, you will coach Student Marketeer’s to be the local face to our global brand and bring the World of Red Bull and our campaigns to life on campus and in-market, reaching new entry-point consumers.

All the responsibilities we'll trust you with:

PEOPLE MANAGEMENT

Hire a dynamic team that represents our brand values Lead trainings and build tools to ensure that Student Marketeer teams are successful Provide direct and productive coaching to maximize team impact Empower Student Marketeer’s to produce new ideas to increase trial, support sales and excite consumers

INCREASE TRIAL AND BUILD BRAND RELEVANCE

Build a localized plan with your Brand Marketing Manager to increase product trial and brand relevance Manage local resource allocation (e.g. budgets, cans, hours) based on strategy Conduct regular market visits to better understand areas of opportunities and the consumer Develop new opportunities beyond existing programs to attract new entry-point consumers Analyze program goals and priorities to run a successful program

COLLABORATION AND DISCOVERY

Build relationships with internal sales and marketing teams to maximize program impact Support national and regional brand campaigns (e.g. product launches, brand building events, and sales support)

Your areas of knowledge and expertise that matter most for this role:

• Project management experience delivering projects from ideation to execution
• Experience presenting and facilitating trainings and meetings
• Success in collaborative and creative environments
• Collegiate marketing and sampling experience a plus
• Must have a valid US Drivers License
  
  

The base salary range for this position is $_60,000 to $70,000+ cash incentives

Actual salary offer may vary based on work experience.

The base pay range is subject to change and may be modified in the future.

Our current Benefits include:

Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement

(Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.