Social Media Manager

*THIS IS NOT A JOB WITH FORCEBRANDS*

Responsibilities:

• Run the day-to-day execution of social media for the brand, including scheduling, posting, and community managing across platforms – mainly, but not limited to Instagram, Facebook, Pinterest, YouTube and TikTok.
• Suggest social media tactics for key platforms aligning with overall marketing and business strategy, initiatives, and goals.
• Act as the voice of the brand on the front lines with consumers by responding to DMs, Instagram comments, and more in real-time.
• Build monthly content calendars and manage the creative development process to execute. This includes copywriting and managing the production of photos, videos, and other social-first content.
• Maintain a brand-right voice and consistent look and feel across platforms.
• Spearhead influencer marketing program to increase brand visibility across channels.
• Build and execute a social media content roadmap to produce optimized content for each platform.
• Project manage the production of social media content (done in-house) from conception to execution.
• Develop social media campaigns for new product launches and other marketing initiatives as needed.
• Oversee website and blog content, including conceptualizing, writing, and posting content.
• Set, measure and monitor KPIs (including growth and engagement targets), generate insights, and provide recommendations for go- forward strategy.
• Assist in delivering monthly and quarterly analytics reports.
• Benchmark the brands against key competitors and identify areas of opportunity.
• Monitor, allocate, and oversee the monthly marketing budget for social media campaigns in support of business goals and objectives.
• Build relevant consumer audience groups, boost posts and create strategic social media ads.

Requirements:

• 2+ years of experience managing social media for a CPG brand or product
• Deep understanding of and passion for the ever-evolving social media landscape
• Experience researching, acquiring, and working with influencers
• Experience reporting to internal stakeholders on social media performance, KPIs and optimization
• Experience working in Meta Business Suite, as well as boosting and running Facebook, Instagram, Pinterest, YouTube and TikTok ads
• Experience building relevant audiences and supporting ecommerce efforts resulting in high conversions
• Experience managing a paid social media budget and an understanding of paid social media strategy
• Strong understanding of social analytics and listening platforms
• Excellent copywriting skills with the proven ability to be concise, yet impactful in brand voice
• Desire to work in a fast-paced, high-growth work environment, adapting to continually changing priorities and ambitious project timeframes
• An eye for beautiful photography
• Bachelor’s degree in business, marketing, communications, or related field