SBH Fashion

Senior Strategist

SBH Fashion New York, NY

Direct message the job poster from SBH Fashion

Madeleine Winer

Madeleine Winer

Director of Talent Acquisition at SBH Plus/SBH Fashion

CPG focused Packaging agency based in NYC is hiring a Senior Strategist to join their team. In office 2x a week.

Essential Functions/Responsibilities are included but not limited to:

  • Creates the bridge between account and creative disciplines – is able to clarify objectives and translate insights for design/expression
  • Sees the ‘big picture’ of a client engagement, making connections between product design, portfolio architecture, and brand positioning/purpose
  • Delights in finding the connective thread across an engagement, able to use storytelling to build a narrative logic flow in decks/presentations
  • Owns relationships with key insights clients, partners with client service leads to establish relationships with key marketing clients (plus, design management if available)

Design Related

  • Partners with designers to identify brand/category codes, territories and design stories
  • Can easily ‘visualize’ words and phrases for design translation
  • Takes responsibility for design strategy decisions (in partnership with creative)

Brand Related

  • Familiar with qualitative research (specs/screener/guide development), added bonus if proficient in conducting in-depth/one-on-one interviews
  • Conversant in quant methodology – able to identify problem to be solved and brief a vendor
  • Can readily identify the most compelling insights around culture/category/consumer
  • Loves language and enjoys identifying the ‘perfect’ words or phrases to describe a brand promise and characteristics/personality
  • Owns the articulation of brand-on-a-page documents
  • Lead the development of strategy decks/discovery phases of design projects

Development Related

  • Thinks laterally; is able to identify brand ‘stretch’ for architecture or innovation opportunities/pipeline development
  • Thinks about where brands can grow and where they can go – especially with regards to new business
  • Enjoys thinking through a discovery phase and recommending strategic steps for proposal development
  • Wants to help build our department’s reputation within and outside the office
  • Has opinions and wants to partner with marketing to get thought pieces published
  • Engages in development of strategy tools and setting strategy expectations

Partnership Wise

  • Has emotional intelligence, can sense if teams are getting what they need, establishing partnerships built on trust and inspiration
  • Is familiar and comfortable with client-facing engagements; becoming known as the ‘smartest one in the room’ and someone the client depends on/asks for

Competencies we like:

  • Ability to collect, analyze and synthesize data to create hypothetical solutions
  • Ability to connect brands to visual expression
  • Collaborative, team-player mentality, while leading by example
  • Strong ability to communicate strategic direction to creative teams
  • Strong communications skills, both written and verbal
  • Continually seeking insight about brands, consumers and retailers
  • Ability to multi-task and to work in a fast-paced, collaborative environment
  • Creative problem solver
  • Empathic and passionate

A few Qualifications that will help:

  • B.A. Degree, preferably in Marketing, Advertising, Journalism, Design or Psychology. MBA a plus
  • 3-5 years experience in marketing, branding or strategic planning roles
  • Demonstrated leadership and growth capabilities
  • Proficient in Microsoft Office. Keynote
  • Experience in communicating strategic direction to creative teams

Salary: $100,000 - $120,000

  • Seniority level

    Mid-Senior level
  • Employment type

    Full-time
  • Job function

    Business Development and Sales
  • Industries

    Staffing and Recruiting

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