Marketing Manager - Domestic markets

To provide support to the Marketing Director for the Domestic channel in regards to marketing activations and visual merchandising.

RESPONSABILITIES

Trade Marketing

Be the unique point of contact for the markets with relation to Marketing/PR/digital

Communicate corporate marketing plan and launch guidelines to all clients and work on a local adaptation for our markets.

Accompany the markets in their product launches and existing catalogue local activations in POS working hand in hand with them on point of sale events (on counter events, animations and podiums)

Help countries in updating their POS image as needed

Assist the countries on their day to day needs (Marketing, PR, Advertising, Social Media, Merchandising), helping them having easy access to the drive and Sisley share information and tools

Work closely with the commercial and education team to ensure coherence when launching products including assortment management, merchandising/image

Work on a E-retailers’ strategy:

Supply corporate guidelines and images for all 3rd party e-commerce sites + Communicate and implement Sisley digital strategy with all local partners.

Elevate our brand image in our e-retailers’ platform ensuring a perfect brand visibility (banners, products size and description, prices)

Work on a proper promotional activation plans, different from our retail strategy (offers, GWP, partnerships…)

Assist markets and define the most adequate forecasts for every launch and tools in close collaboration with commercial, merchandising and assistant teams to ensure the right forecasts and implementation for each market.

Maintain constant contact and closed relationships with our markets (email/what’s app) to update them on new daily information and motivate/incentive them on the brand. Share the monthly newsletter developed by digital department.

Share worldwide best practices to ensure a perfect local execution

Provide the merchandising team the input on franchise priorities, planograms and visuals, as well as guidance for any trade animation designs and tool development.

Communicate with the education team for new product launches as well as receive feedback on product performance and sell-through results.

Define a travel calendar for market visits and presence during big local events/priority launches

Communication/PR

• the markets in the preparation of their local press and influencers events. Follow-up and reporting.
• the countries build a coherent local influencers selection strategy that perfectly fits to Sisley’s DNA.

Analysis/Reporting

• and report on local activations (quantitative and qualitative) for both trade marketing (sell out, ROI…) and communication (coverage, engagement…)
• overall product performance monthly in order to anticipate and react to changing environment in liaison with the sales manager.
• up on annual budget/ A&P per market to ensure best investments with better ROI are being executed (testers, sampling, and promotional spending –breakdown analysis by launch, by category and by promotional type)
• quarterly internal communication about new launches, novelty performances, animation plans, pricing.
• the link with Marketing HQ to report on local best practices (qualitative and quantitative)

QUALIFICATIONS

Position requires 4+ years of relevant marketing or marketing-related experience, preferably in the cosmetics/fragrance business (in a similar or related industry)

Bachelor’s degree required

Bilingual (English & Spanish). French is a plus.

Strong Computer knowledge of Windows; Word, Excel, and PowerPoint

Multi-tasking abilities

Strong organizational skills with attention to detail