Intern - Social Media

(Intern – Social Media) Job Description

Lucchese Bootmaker has been hand making Cowboy Boots in Texas for more than 140 years. Lucchese focuses on getting the perfect boot fitting on every customer’s foot by offering the most unique in-store experience. In addition to Cowboy Boots, Lucchese sells private label and other brand products from America's most-trusted manufacturers. Learn more about Lucchese Bootmaker at www.lucchese.com .

General Summary

Lucchese is seeking a creative and motivated Social Media Intern to join our team. This is an exciting opportunity to gain hands-on experience in social media management, community management, and digital marketing. 

Customer Experience & Business Performance Focus

As Social Media Intern at Lucchese, you will be an integral part of our mission to always lead communication in business, style, and heritage. This internship offers a unique opportunity to immerse yourself in the fast-paced world of luxury retail social media management, working alongside seasoned professionals to elevate the brand's presence and image. From assisting in storytelling brainstorms to measuring and tracking consumer engagement, you will play a pivotal role in assisting shape Lucchese's social media strategy and reinforcing its legacy of excellence.

Content Creation and Curation: 

• Assist in creating, editing, and publishing engaging content across various social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.). 
• Perform market research to stay updated on industry trends and competitors. 
  
  

Social Media Management: 

• Monitor and engage with followers on all social media platforms. 
• Schedule and publish posts using social media management tools (e.g., Hootsuite, Buffer). 
• Track and report on social media metrics and analytics to measure the success of campaigns. 
  
  

Campaign Support: 

• Assist in brainstorming, planning, and executing social media campaigns. 
• Research and identify new social media trends and opportunities. 
• Assist with influencer outreach and collaborations. 
  
  

Community Engagement: 

• Respond to comments, messages, and inquiries in a timely and professional manner. 
• Monitor Lucchese Enthusiasts and track sentiments for report to other teams.  
• Foster a positive community and add value to users’ experiences. 
  
  

Administrative Tasks: 

• Assist in maintaining and organize a content calendar. 
• Track and report on affiliate marketing program.  
• Track and report on our ambassador programs.  
  
  

Skills & Abilities Required

• Currently pursuing or recently completed a degree in Marketing, Communications, Media Studies, or a related field. 
• Strong understanding of social media platforms and trends. 
• Excellent written and verbal communication skills. 
• Creative mindset with attention to detail. 
• Ability to multitask and work in a fast-paced environment. 
• Self-motivated with a proactive approach to work. 
  
  

Physical Requirements

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to hear, and listen, to effectively communicate.
  
  

Benefits

• Hands-on experience working with a prestigious luxury brand in the retail industry.
• Exposure to various aspects of digital merchandising and e-commerce operations.
• Opportunity to collaborate with a talented team of professionals in a dynamic and fast-paced environment.
• Potential for professional growth and development through mentorship and training opportunities.