About
Contributions
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Here's how you can pursue career growth opportunities while prioritizing work-life balance.
The best way to achieve work life balance is to figure out the minimum daily routine you need to be happy. This could mean a minimum amount of time for family, exercise, preparing healthy food, or anything that is important to you. No matter what happens at work, never, ever, compromise on this routine. Say no and do not feel guilty. And if you find yourself only living the minimum routine regularly (or even occasionally) it is time for a bigger change.
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Here's how you can explore diverse industries and markets at the start of your Product Marketing career.
Working at a consulting firm focused on product or other marketing discipline at the beginning of your career is a great way to get exposure to many industries and company cultures quickly. After a year or two you'll have a better understanding of your career options and what industry and culture you prefer, and you can network for a job in that niche.
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You're navigating changing industry landscapes. How can you adjust your product messaging to stay relevant?
First, decide exactly what you want to test and measure during the next iteration. How do you define success or failure? What do you want to learn? Prioritize to keep the list to 1-3 items if possible. Then, decide how you will monitor progress. Will it be through automated metrics? Qualitative feedback from sales via check ins? Direct customer feedback? After this iteration, decide how often you should test new messaging. Depending on the product this could be daily, monthly, quarterly, or even yearly.
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Here's how you can drive revenue growth by effectively collaborating with sales teams.
Set up a regular feedback meeting between marketing and top sales leaders. As a marketing professional, develop a reputation for listening, asking clarifying questions, and most importantly, acting on the feedback. In the next meeting, report back on how you acted on the feedback to close the loop. Also use these opportunities to discuss big picture insights with sales. Marketing can see trends and insights across all customers while sales rightly focuses on the needs of their accounts.
Activity
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After a year of planning, Today marks the first day of our 41-day RV road trip across the USA as a family. Our 10,000-mile trip takes us into…
After a year of planning, Today marks the first day of our 41-day RV road trip across the USA as a family. Our 10,000-mile trip takes us into…
Liked by Erica Toelle
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Last week, I received something that recognizes innovation. I never thought that this was even possible. I'm really just a lazy developer turned…
Last week, I received something that recognizes innovation. I never thought that this was even possible. I'm really just a lazy developer turned…
Liked by Erica Toelle
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"How do we successfully govern and get value out of Microsoft 365?" is one of the most common questions we see when speaking to organizations looking…
"How do we successfully govern and get value out of Microsoft 365?" is one of the most common questions we see when speaking to organizations looking…
Liked by Erica Toelle
Experience & Education
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Microsoft
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Licenses & Certifications
Volunteer Experience
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Tucson Chapter President & Board Member
S.Y.STEM Coalition
- Present 1 year 10 months
Children
SYSTEM Coalition's vision is to end poverty through STEM education, experiences, and industry partnership for all students. Our mission is to lead the coalition of industry and education to steer youth to Science, Technology, Engineering, and Mathematics through experience-based learning. We believe in empowering K-12 students in Science, Technology, Engineering, and Mathematics through industry experiences.
S.Y.STEM Coalition is committed to a collaboration with local businesses and…SYSTEM Coalition's vision is to end poverty through STEM education, experiences, and industry partnership for all students. Our mission is to lead the coalition of industry and education to steer youth to Science, Technology, Engineering, and Mathematics through experience-based learning. We believe in empowering K-12 students in Science, Technology, Engineering, and Mathematics through industry experiences.
S.Y.STEM Coalition is committed to a collaboration with local businesses and community leaders that exposes and fosters an understanding and love of STEM in students that they consider careers in these areas. This is accomplished with events, camp activities, classroom visits, scholarship competitions, and family activities.
More activity by Erica
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Grateful and honored for the opportunity to speak at the Converge Technology Solutions Corp. Microsoft Enablement Summit in Atlanta last week! It…
Grateful and honored for the opportunity to speak at the Converge Technology Solutions Corp. Microsoft Enablement Summit in Atlanta last week! It…
Liked by Erica Toelle
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I'm excited to share my latest article on CIO.com: Operationalizing CNAPP: Your Key to Mature Cloud Security. In this article, I explore the critical…
I'm excited to share my latest article on CIO.com: Operationalizing CNAPP: Your Key to Mature Cloud Security. In this article, I explore the critical…
Liked by Erica Toelle
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While retention labels and sensitivity labels have some similarities, they’re different solutions altogether. Joanne’s infographic clarifies the…
While retention labels and sensitivity labels have some similarities, they’re different solutions altogether. Joanne’s infographic clarifies the…
Liked by Erica Toelle
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Adaptive Protection and Data Lifecycle Management? You bet!!! What a great control for protecting your data from an elevated risk user’s risky…
Adaptive Protection and Data Lifecycle Management? You bet!!! What a great control for protecting your data from an elevated risk user’s risky…
Liked by Erica Toelle
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