Plum Productions Video

We're sure you already know all this...we're sure you don't need any help... but we'll leave this article right here, just in case! 😀 Avoid three key video mistakes: unclear goals, poor planning, and ignoring your audience. Elevate your video marketing! Let us know if we can help.

Video Strategies for Growth: Tips to Get You Started Promotional Videos generate business. People are consuming more information and making purchasing decisions based on the videos they watch, so a promotional video might be a great start to your marketing plan; especially for professional services companies. A well-made promotional video can help a professional services company: - Introduce their company and services - Showcase their expertise - Build trust with potential clients - Generate leads and sales If you’re a professional services company owner, you may be wondering where to start. 1. Start with a clear goal What do you want your promotional video to achieve? Do you want to introduce your company to new potential clients? Are you looking to showcase your expertise in a particular area or generate leads for a specific service? We recommend starting with profitable lines of service because these will generate the best return on your investment. Then we can help you develop the script to help you achieve it. 2. Focus on your target audience Next, who are you trying to reach with your promotional video? Tailor your message and visuals to appeal to them. Be specific when talking to them. For example, if you’re targeting business owners, focus on how your services can help them to grow their businesses. How do you fit into their daily world or how do you minimize their problems? 3. Highlight your unique value proposition What makes your professional services company different from the competition… your unique value proposition that you offer your clients. Your video should highlight what makes your company special and why potential clients should choose you. 4. Use high-quality visuals Your promotional video should be visually appealing and engaging. If you run a professional services business, you'll want to portray a level of expertise. Make sure the video production company you hire captures additional b-roll in your offices, etc. We highly recommend working with a professional video production company to create your video. 5. Call to action Most important is telling your viewers what you want them to do after watching your promotional video. Visit your website? Contact you for a consultation? Sign up for your newsletter? Make sure to include a clear call to action at the end of your video. And, make the call to action measurable. We’ve had clients request the call to action remain generic, but how can you measure your success unless you can see if viewers did what you asked them to do. 6. Frequency If you’re going to run advertisements using your video or videos, you need to think frequency. You can’t run the ad 10 times and think that will provide you with leads. You need to run it a lot to get people to recognize who you are and what you do. Have questions? Give us a call, we're happy to help. More info: https://lnkd.in/gTZyg2ZF