NYX Professional Makeup

💖 Family isn't always about the people you are born into, but sometimes about the people who choose YOU. 💖 This Pride Month we're celebrating the iconic and beautiful stories of chosen families, the people who love and support us unconditionally. 💖🌈 Based on an insight from a GLAD Study (Genetic Links to Anxiety and Depression Study), which found that nearly 40% of queer adults have faced rejection from birth families, we're proud to spotlight groups of LGBTQIA+ individuals who have banded together to form chosen families. This year's Pride campaign welcomes three chosen families including: ✨The House of Avalon, an iconic group of drag queens, stylists, and creatives ✨Professional football cheerleaders ✨LA LGBT Center members We're also honored to continue our ongoing partnership with the Los Angeles LGBT Center, the world's largest organization dedicated to serving the LGBTQ+ community. "You want to have a sense of community when you’re around people. You want to feel safe and welcomed. I think everyone deserves to feel that way." – Heather, Los Angeles LGBT Center Member We celebrated this year's campaign by taking part in LA Pride, where we created an interactive, immersive brand experience with a house party vibe featuring chosen family portrait photo moments, dancing, colorful confetti celebrations, and product giveaways! Pride is more than a party, it's a celebration of love, acceptance, and being your most authentic self! 💖🌈

A week ago, our US NYX Professional Makeup team headed to Las Vegas for their annual Sales Meeting! 🎉   Yasmin Dastmalchi, our US General Manager, and Andrea Muguerza, our US VP of Marketing took the stage to share our exciting future-focused vision. During their presentation, Yasmin and Andrea delved into how it’s “Time to be Ico-NYX” through storytelling, innovation and creating the right experiences for our community. ✨   Thank you to all who supported in preparation of this phenomenal event! Get ready to push the limits and dream bigger! 💖   #NYXCosmetics #lorealProud

Two weekends ago, our US VP of E-Com and Digital Innovation, Maya Kosovalic, had an amazing time celebrating wellness, thought leadership, and community at #SnapSanctuary pop up during #sxsw2024! 👻💕 Maya took the stage alongside Resh Sidhu, Global Director of Arcadia at Snap Inc. and Ben Feuerstein, Head of Innovation at Arcadia at Snap Inc., to discuss the exciting intersection of tech and glam. They highlighted our incredible Beauty Bestie augmented reality tool on Snapchat. ✨ Here's some takeaways from their discussion: 💡 The sense of belonging is a fundamental need, and it is closely tied to our self-identity. Beauty plays a crucial role in shaping our identity and building self-esteem. Augmented Reality (AR) is an incredible tool that can democratize access to professional makeup expertise. It provides access to the right products, tips, and looks, unlocking the transformative power of makeup. With this tool, we're revolutionizing the makeup experience by offering customized looks, expert tips, and trend insights. Don't miss out, go check it out now! 💄😍 https://lnkd.in/g4bqc48z #SXSW #NYXBeautyBestie #TechInBeauty #AR #DigitalInnovation

We are thrilled to share that we have officially become the first cosmetics partner for the NWSL Angel City Football Club! ⚽💞 As our brand continues to expand in the sports and entertainment industry, we are excited to collaborate with ACFC to make a lasting impact on the community. As part of our incredible partnership, you'll spot NYX Professional Makeup branding proudly displayed on the back of ACFC practice kits through 2024! 😍 So, mark your calendars for the first game of the season on March 17th for all the action! 💥 #nyxcosmetics

Happy International Women's Day! 💞 In honor of celebrating women everywhere, we’re spotlighting some of the “behind the scenes” magic makers at NYX! Check out how Jacqueline Kubo on our Global Creative team stays inspired at work! 💄✨ #nyxcosmetics #internationalwomensday

At NYX Professional Makeup we believe in honoring Black lives, culture, and creativity all year round. ✨ For Black History Month, we are highlighting the richness and significance of Black culture within our brand. We’re excited to introduce “She Get It From Her Mama,” a content series celebrating beauty passed down from mama to daughter! Click below to learn some fave inherited beauty tips and tricks from Reginae Carter and her mama, Toya Johnson. 💄❤️   Follow along this series via IG and let us know what YOU got from your mama! https://lnkd.in/gSrWVrAp #nyxcosmetics  #duckplump #crueltyfree #forlipsonly #shegetitfromhermama #BlackHistoryMonth #BHM #BlackIsRich

We're excited to share that we are the winners of two Glossy Beauty Awards for 2023! 💄✨ 🏆 Best Product Launch Campaign for the NYX x Barbie the Movie Collaboration 🏆 Best Use of Technology for the ‘Game Out Loud’ online gaming PRIDE campaign   Big shoutout to our incredible teams for making this achievement possible! We’re beyond grateful to Glossy for recognizing us! https://lnkd.in/eSHWgidR

The Big Game has long been a place for humor and with female viewership on the rise, it’s time we flipped the script!   As the brand of entertainment, we collaborated with the one and only Cardi B! We’re putting women at the forefront and shedding light on an inside joke we share with our community.   Our inspiration for the ad was rooted in a relatable consumer insight — product misuse! What better moment to “woman-splain” how to use Duck Plump, than at The Big Game?! 🐤 💋 🏈   Thank you to our partners, McCann, and award-winning directors, Quinn Katherman and Paul Hunter   LET'S DUCKING GO! #FORLIPSONLY https://lnkd.in/gzPAWtNN

It's a Red-on-Red Game Day! As the #1 GLOSS BOSS, we're launching a special Game Day shade. Introducing Cherry Spice 🐤👄🍒 🍒extreme high shine in one easy swipe 🍒 instantly and overtime plumps your lips 🍒 infused with spicy ginger for a plump that lasts! SOUND THE DUCKING ALARMS🚨because we're getting ready to take on our biggest entertainment stage yet! #NYXCosmetics #BigGame #Forlipsonly

Duck Plump High Pigment Lip Plumping Gloss... Yes, we do love the name.😏 Find out what's so suspicious in the Game Day ad on February 11 😉 #NYXCosmetics #BigGame #Forlipsonly