AnalogFolk

We are thrilled to announce, AnalogFolk London has been awarded a winner of 2022 Contagious Pioneers: The best and bravest agencies on the planet.   Contagious Pioneers is the celebrated annual round-up of the agencies that consistently set the standard for innovation and creative excellence in marketing.   Contagious editor Chloe Markowicz said: 'At Contagious, we’re laser-focused on the best of the best marketing. We don’t discriminate based on region, product sector or media channel as long as the work showcases incredible creative and super-smart strategic thinking. And this year’s Pioneer agencies exhibited a real breadth of capabilities. They produced everything from ground-breaking digital campaigns to stop-you-in-your-tracks outdoor ads and TV campaigns that challenged the rules of the medium.   ‘what unites each one of the 2022 winners is that they created work that was bold, ambitious, and memorable, the kind of advertising you see and wish you had come up with. This year’s crop of agencies created trailblazing work that stands out, truly fitting the accolade of a Contagious Pioneer.’ A massive thank you to Contagious, all of our team whose creativity knows no bounds, and our incredible clients whose trust in us drives us to create the most effective and innovative work for them.   Find out more here 👉 https://lnkd.in/egNtRSV2 #marketing #digital #creative #innovation #analogfolk #pioneer

We were proud to be a part of The Marketing Academy’s Diversity Brunch at the Cannes Lions International Festival of Creativity last week. The session delved into the socio-economic diversity challenges within the industry and the pivotal role of CMOs in shaping inclusive marketing strategies for brands. Ursula Mejía Melgar, Marketing Director at Diageo’s powerful reminder "you have to show up, before you show off" underscored the importance of authentically supporting and contributing to communities before claiming to represent them. A huge thank you to The Marketing Academy for hosting. #MarketingDiversity #InclusiveMarketing #TheMarketingAcademy #CannesLions

Untold Fable's work with Elvie has been shortlisted for the "Most Diverse Production" award by Creative Circle Awards. Created in partnership with Elvie’s in-house creative team, this social-first content is a reflection of our commitment to diversity and inclusivity. Our production team consisted of over 70% females and 40% BIPOC individuals, ensuring representation behind the lens. Watch the behind the scenes video here - https://lnkd.in/eWbenyv8 #creativecircle #awards #DEI #production

If you're at the Cannes Lions International Festival of Creativity, join us at 10am this Thursday for a future-focused brand session hosted by Bill Brock (he/him), Founder and Chief Client Officer of AnalogFolk Group (AFG). He will lead 'Transforming the Future of Marketing: An Innovative Initiative to Increase Socio-Economic Diversity in the Industry' at The Marketing Academy’s Diversity Brunch. We'll be introducing Project Mango, a platform designed to empower underprivileged youth by providing them with the tools and opportunities to co-create with leading brands. Join us for a transformative discussion on the critical role marketing teams play in reflecting the diverse societies they serve, and explore the socio-economic diversity challenges within the industry. Prepare to be part of a conversation that not only highlights challenges but also offers actionable solutions through collaboration and innovation. Read more about Project Mango in Charlotte Rogers' article for Marketing Week. #CannesLions #MarketingAcademy #Marketing #SocialMobility #DEI 

📢 CALLING ALL MARKETEERS AND BRAND LEADERS 📢   Are you ready to be a part of something transformative? We're thrilled to announce a new collective with The Marketing Academy, dedicated to connecting with under-represented young people to spark meaningful change. Together, we are building a platform where young people and brands unite to co-create the future of marketing. This is your chance to engage with the next generation, understand their perspectives, and collaborate on campaigns that resonate authentically, while also providing career opportunities to young people from lower socio-economic backgrounds.   Be a part of this and help shape a future where marketing is more inclusive, diverse, and effective.   If you're interested in learning more about joining this collective alliance, reply here, DM us, send a message to Bill Brock (he/him) or email inclusion@themarketingacademy.org   🔗 Read more via Charlotte Rogers' article for Marketing Week Huge thanks to Ash Schofield and Martin George for spearheading this initiative.   #Marketing #SocialMobility #DEI

We love this epic review by Alex Reeves for LBBonline - Little Black Book on Untold Fable's "Created by Humans, Augmented by AI" event. Untold Fable focused on the real-life creative applications of AI for brands and creatives, with creatives Omar Karim, richard norton and lawyer Rebecca Steer inspiring the audience to explore new ways of expression and bring ideas to life. The goal was to talk about the bigger picture, showcase the possibilities and understand how AI can work ethically in the creative industry. #AI #creative #brands #marketing #legal

Working in collaboration with Nike Global and Untold Fable, we’ve developed an editorial strategy and creative production process to elevate Creator and influencer produced stories into an integral part of Nike’s content ecosystem — apps, CRM, social. From briefing, to design, editing and copywriting, we give UGC coming from Nike’s Creator network — Swoosh Club — an active role in the editorial mix along with Nike brand, product, pro-athlete and expert content — unlocking rich, diverse and connected journeys for Nike members. Over the past 6 months we’ve created a series of content leveraging UGC to dimensionalize Nike moments and products, fill in any editorial gaps and supercharge the Nike ecosystem with personal, authentic stories. #Nike #UGC #editorial #creative

🎉 We're excited to see this above-the-line campaign go live from our clients at Monzo Bank developed by our friends at Uncommon Creative Studio. 💰 “Money never felt like Monzo” celebrates the impact the online bank has on people’s attitudes towards money. AnalogFolk Group (AFG) was appointed as a strategic partner to Monzo Bank as Digital, Social and Customer Engagement agency of record earlier this year. 👀 Keep your eyes peeled as we activate the campaign across social in the months ahead. #monzo #digital #social #Banking #Money

Last week Kate Tancred and Untold Fable hosted Created by Humans, Augmented by AI at AnalogFolk Group (AFG) HQ. The evening was spent exploring the magic that happens when human creativity meets AI innovation. A special thank you to speakers Omar Karim, richard norton and Rebecca Steer for bringing their passion, insight and expertise on the subject. We delved into how AI can elevate storytelling, showcasing live examples of boundary-pushing creations as well as shedding light on the legal considerations of integrating AI into the creative process. Follow Untold Fable or watch this space for more insights from the evening to follow! #AI #Creative #Production #Brands #Legal

We're thrilled that AnalogFolk has scored a stellar 7 out of 9 in the recent Campaign UK School Reports! This score reflects our commitment to creating a smarter future for people, brands and society. A big THANK YOU to our amazing clients for their partnership, to our very talented and inspiring folk and to the team at Campaign. From crafting immersive digital experiences for icons like Diageo, Tommy Hilfiger, L'Oréal and Nike, and launching a new brand platform redefining parenthood with Bayer | Consumer Health Flintstones Vitamins, to supercharging Costa Coffee’s social presence and audience engagement and providing Meta’s SMB community with the tools they need to grow, we're privileged to collaborate with some of the best in the business. This past year has been filled with remarkable wins and industry recognition, and we're proud to have received accolades for our work. But beyond the numbers, we've also been dedicated to continue fostering a culture of diversity and inclusion and reducing our environmental impact. Our new policies reflect our commitment to creating a more equitable and inclusive future for all. If you're a brand marketeer looking for a digitally native creative partner who is passionate about driving results and progressive work, we'd love to hear from you. Get in touch with Anna-Louise Gladwell or Bill Brock (he/him). If you’re talent who would like to join us, get in touch with Sheriff-Deen Showobi.