Aravind Menon

The marketing and media landscape is undergoing a seismic transformation, propelled by shifting consumer behaviours, emergent technologies, and evolving business paradigms. To flourish amidst this dynamic milieu, agencies must undergo profound reinvention. So, what does it take to reshape a global network of agencies amidst unprecedented challenges and opportunities? In a compelling dialogue with IMPACT, Jean Lin, William Swayne, and Harsha Razdan plunge into the network’s odyssey of crafting a visionary future, anchored on four bedrock pillars: AI, Sustainability, Creativity & Innovation, and Client Obsession. They unveil dentsu's agile response to clients' evolving needs, its fearless embrace of innovation and technology, and its cultivation of a culture steeped in trust and empowerment across diverse teams. Likewise, they chart the course ahead, tackling forthcoming challenges with unyielding confidence and adaptability. Curious about how dentsu is reshaping the industry landscape and igniting sincere impact for its clients, partners, and society at large? Don't miss this interview. Click below to access the narrative of ‘Building a New dentsu’ by the visionaries themselves. Read here: https://lnkd.in/gPdWxPVP || IMPACT Weekly Magazine || Neeta Nair || || Kartik Iyer || Narayan Devanathan || Simi Sabhaney || Sujit Vaidya || Amit Wadhwa || Anita Kotwani || Anubhav Sonthalia || Santosh Gannavarapu || Shalinee Kulshreshtha || Unmesh Pawar || Manavendra Davar || Sapna Arora || || Anindita Sarkar || Alifiya Hirani || Prerna Sagvekar || Lubna Surti ||

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AI-powered campaigns are winning over Southeast Asia’s mobile-savvy audiences like never before. 🤩 But how can your brand stay ahead of the curve? 🤔 Find out in our Mobile Marketing Handbook 2024: https://inmo.bi/3Uc6Zc4 #ArtificialIntelligence #MobileMarketing #AIinMarketing #MarketingStrategies

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👩‍💼Consumers will willingly share data.👩‍💼 You don’t need to rely solely on third-party data and cookies. However, you need a quality data collection strategy that provides clear value to the individual. Optimise your site for data collection, build trust by clearly explaining to a consumer why you are collecting data and provide real value back to them when they provide you with information. With cookies going and other ID solutions likely to face similar challenges, any forward-facing brand should invest and cultivate its first-party data strategy. Comment below or message me for esbconnect tips for maximising first-party data collection. As Declan Kennedy says: ID-based solutions backed will likely run into the same issues as cookies. There is no single solution to precision targeting across domains. Collecting your data is a wise investment to future proof your business and we are seeing the ROIs are three-time higher than sale-based customer acquisition. Read more and some of my top tips at: https://lnkd.in/eCCAcn2Y Campaign Asia-Pacific #firstpartydata #zeropartydata #crm

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Thanks for the feature, Skill-Lyft 👍🏻 I look forward to meeting each of you in person. Let's dive deep into the topic of AI marketing. #BrandSoul #GoGlobal #BrandMarketing #AIMarketingConsultant

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Looking for ways to fully leverage your channel partners? ChannelSmart by BI WORLDWIDE Asia Pacific transforms your approach to channel partnership, enhancing performance at both individual and group levels. It nurtures a competitive yet collaborative environment, where every partner is motivated to outperform and contribute to shared success. This not only strengthens partner relationships but also directly impacts your bottom line. By incentivising achievements, ChannelSmart aligns partner efforts with your company's strategic goals. Whether it's scaling individual successes or fostering teamwork, Channel Smart ensures that every partner feels valued and driven. Learn more about ChannelSmart: https://buff.ly/3QA8JJp #ChannelEnablement #PartnerRelationships #ChannelSmart #BIWORLDWIDE

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📣 Elevate Your Marketing Strategies with Hiip Influencer Intelligence Platform - the ultimate game-changer in influencer marketing. Get access to advanced influencer intelligence data across Southeast Asia and more! 🌟 Our subscription model empowers brands and agencies to: 📊 Access comprehensive data insights at a glance 🚀 Improve efficiency and productivity 🎯 Deliver impactful results and ROI Experience it yourself with a Complimentary 7-day Trial plan — no upfront payment or credit card details are required. Click here to start your trial 👇 https://bit.ly/4bhYd1p Or, connect to schedule a 30 mins guided tour. Let’s transform your marketing approach together! #DataAnalytics #InfluencerMarketing #InfluencerPlatform #Subscription #SaaS #HiipRegional #InfluencerCampaigns #LiveStreamingResults #InfluencerAnalytics

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𝗢𝗻 𝗧𝗵𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗘𝗱𝗴𝗲, a series of shorts offering marketing and business insights from our leading partner brand leaders.  Hear from Dylan Yu, Head of Marketing, OPPO Singapore as he shares how precision leads to business growth.  Stay tuned for the last episode tomorrow. 

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We recently partnered with Kantar to release a new study on Retail Media Networks in SE Asia showing the RMN trend, while early days, is growing faster in SE Asia than global averages and is indeed a Full Funnel Omni-channel experience. 🌊The study by GrabAds and Kantar found that RMN ad spend is expected to surge by 73% in the next seven years, surpassing growth rates in search (47%) and social (45%). 🇮🇩 The study forecasts that Indonesia will lead the pack with a projected 13.41% CAGR in RMN ad spend, with 🇻🇳Vietnam and 🇹🇭Thailand rounding out the top three. 🙋🙋‍♀️🙋‍♂️ The study noted that unlike the other RMN types that cover specific purchase stages, superapp RMNs can reach consumers at all stages of their buying journey, from awareness to purchase. This includes offline and online touchpoints, which are becoming increasingly key as shopping evolves into an omnichannel experience. https://lnkd.in/gbZSUzbq

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From attracting investors and recruiting talent to acquiring customers and building partnerships, every aspect of a startup's journey involves communication. However, many traditional PR firms struggle to cater to the unique needs of startups. They often lack the speed, agility and infrastructure to embrace uncertainty that startups require. That's why - despite saying I never would - I founded a communications agency of my own, one that has startup in its DNA. 💪 In January, O'Hear & Co reached our 1 year anniversary. In case you missed it, you can read about our launch last year in PRWeek and from Dan Taylor in Tech.eu. Articles linked below 👇 #Startups #PublicRelations #Agency

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Whether it is about helping brands increase visibility, boost sales or simply build brand, Grab and Jaya Grocer (Trendcell Sdn. Bhd.) are elevating their commitment through this online-to-offline (O2O) integration to deliver unparalleled value to FMCG players retailing under the supermarket chain. Dave Yang, regional head of sales and GTM at GrabAds, said, "Retail media networks like GrabAds enable brands to build such O2O advertising campaigns seamlessly, thanks to our comprehensive ad ecosystem – from online search ads to offline fleet wraps. We are only strengthening our O2O capabilities with the integration of Jaya Grocer. GrabAds looks forward to working with more FMCG brands on innovative O2O campaigns.” Meanwhile, Daniel Teng, deputy chief executive officer at Jaya Grocer, commented, “We are thrilled to see the continued impact of our integration with Grab, particularly for the FMCG brands retailing under Jaya Grocer. The promising landscape of on-demand grocery services in Malaysia, where many consumers prefer a seamless blend of online and offline shopping, makes this partnership more significant than ever." #retailmedia #o2ointegration #advertising ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

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Let's talk about static format in OOH. Why the oldest forms of advertising is still thriving? I put it down to the two Rs: Resilience and Relevance. Here are a few of the reasons why in the article below. 👇 Marketing Magazine Asia. #staticooh #advertising #media #ooh #marketing

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In the ever-evolving marketing landscape, one technology emerges as the potential linchpin – Gen AI. Revered for helping businesses move further, faster and more efficiently, does it also hold the key to a new way of marketing? For our latest thought leadership piece, Joyce Gordon, Head of Generative AI at Amperity, explains how generative AI can shine as a marketing assistant that can ensure efficiency and success in today’s current marketing landscape. #marketing #technology #generativeai   ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

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According to the LinkedIn report, nine in 10 B2B marketing leaders in APAC are bullish in their teams' ability to drive revenue in the upcoming year, and approximately three-quarters of B2B marketers in APAC (74%) anticipate budget increases. Matt Tindale, head of enterprise for APAC at LinkedIn Marketing Solutions, said, “Under the pressure of budget cuts and the constant need to prove ROI over the past year, APAC B2B marketing leaders are turning to generative AI and displaying renewed energy in boosting content creation and productivity to push brand building. In addition to improving memorability, this will enable them to uncover new audiences and boost campaign performance.” #b2bmarketing  #industryinsights  #asiapacific ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Discover the latest trends in omnichannel communications, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

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Register here → bit.ly/3RE1Y9Q Southeast Asian consumers highly value seamless, unified experiences from brands, yet few currently receive them. To address this gap, companies are turning to personalization and generative AI. While many brands have basic customer data management systems, they lack advanced tools for audience segmentation, automated marketing, and personalized experiences. Don't miss this exclusive opportunity to discuss with Ming Fai Chak from Adobe on July 17th during this networking dinner at The St. Regis Kuala Lumpur as we delve into the latest findings from the Adobe 2024 Digital Trends report for Asia Pacific and Japan, exploring the transformative impact of Generative AI on the region, discussing how organizations are preparing for and implementing this groundbreaking technology. Admission is complimentary for eligible participants. Ronita Mullick Nilesh Banerjee La-i-matti War Nongbri Sashena Hassamal Senjuti Ghosh Saket Bengani Sandeep Sivaram Mitch Speers Ashutosh Prasad #AdobeDigitalTrends #GenerativeAI #DigitalTransformation #AIInnovation #FutureOfTech #APACTrends #DigitalEra #AIAdoption #TechLeadership #AIImpact #AsiaPacificTrends

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With integrated and independent full-service agencies delivering strategies that encompass the realm of media, creativity, and technology, it takes a certain type of leadership to ensure that the needs of their diverse array of clients are delivered, and that their teams work strategically to fulfil this with the utmost efficiency. For MARKETECH APAC’s latest Agency Leadership Decoded article, we interviewed Marlina L., CEO of Leverate Group, to find out how she leads through her approach that focuses on continuously improving and searching for ways to create and to connect, whilst finding the balance to cultivate the growth and wellbeing of its employees. #advertising #industryinsights #agencyleadershipdecoded ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

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After 25yrs being in market, it was time for a brand refresh. In fact, it was time for brand consolidation for WorkPac, as they'd become a house of brands due to their expansion over the years. We conducted 3 x brand scan deep dive workshops: 1) Engine Room leaders on Eastern Seaboard 2) Engine Room leaders on Western Seaboard 3) Executive team ... along with one-on-one interviews with company founders. The 'branded house' strategy was defined and a new brand identity was developed that could integrate through the line, whilst being tailored with images and messaging relevant to the vertical pillars the business specialised in. We extend our gratitude to WorkPac for collaborating with nextThursday and granting us the opportunity to completely transform your brand, visual identity, and overall aesthetic. 😊 nT had the privilege of developing a fresh style guide, which involved revamping Workpac's logo, stationery, building signage, website, banners... The scope of the project seemed boundless, but we are thrilled with the outcome. 💼💻🏢🎨 We love happy clients, and here’s what they had to say: "nextThursday navigated the challenges of a complex brief, successfully aligning multiple operations and stakeholders under a refreshed brand that is relevant and future-focused. 👏🌟" Big team effort: - Andy Iles Creative Director - Nick Ikonomou Senior Writer - Martyn Gallagher Senior Designer - Serena Dyson Account Director - Lucas McAlpine Account Coordinator No matter how successful your business looks from the outside, it’s what’s inside that counts – the values, strengths and goals that inform your strategy, drive your decisions and motivate your people. Understanding what makes your brand tick, what’s working well and where you can implement changes for the better, lies at the heart of creating sustainable growth. So, book an X-Ray Brand Workshop with the experts at nextThursday and really get under the skin of your business. Call our Head Honcho Dan Adler 0412 124 455 or email hello@nextthursday.com.au Read more about what our client partners have said about their brand scan experience at: https://lnkd.in/gM7iSnMU

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As Mediacorp Pte Ltd’s new CCO, Jacqui Lim will lead the Commercial Group in revenue generation and client engagement, collaborating with business units and partners to provide targeted solutions across the company’s wide range of IPs and platforms. Loke Kheng Tham, CEO of Mediacorp, said, “Partnerships are key to unlocking new commercial success. I believe Jacqui will bring her business and creative acumen to continue delivering innovative and targeted solutions for our clients across our wide range of content, talent, and platforms.” Commenting on her appointment, Lim also said, “I am thrilled to join a forward-thinking company that is focused on securing its position as a leading integrated player in the competitive media landscape. I look forward to working with Team Mediacorp to deliver synergistic business results and provide the most effective, complete, and targeted solutions for our clients.” #marketing #appointment #media  ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

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