Bertille Toledano

How you present yourself is everything !❤️‍🔥 Looking for quality content?👋🏼 Reach out to partner with COMQUOI Digital Agency and let us create compelling content that resonates with your audience. Check out our latest work for inspiration! How do you like to boost your content ? Got any tips to add to this? #comquoidigitalagency #DigitalMarketing #ContentCreation #clientengagementtips #instagramtips101 #tipsandtricks #tunisia #digitalmarketingagency #linkedin

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🗓️ Only 4 days left for Early Bird registration to the first of the Stellar Influence Talks! 💫🐣 Make sure you don't miss out on the Stellar Influence Talks 2024, the first event entirely dedicated to influence marketing in Brussels 🇧🇪 On May 23, 2024, a panel of industry leaders, brands, and content creators will take the stage at Comet Meetings to unwrap the future of influence marketing around 3 central themes: 📱 Influence & social media trends: Explore the latest in social media trends, algorithms, and formats. 🤖 Influence & artificial intelligence: Discover how AI is reshaping influence marketing, from opportunities and risks to preparation for upcoming trends. ⚖️ Responsible influence: Learn how to embrace transparency and ethics, complying with new laws while turning commitments into strengths. Early Bird tickets are available until Monday, April 22nd at midnight (included). Secure your spot among a hundred professionals to discuss, connect, and shape the future of influence marketing – no less 🚀 👉 Register through the link in comments! Looking forward to seeing you there 🥳 #StellarInfluencerTalks #InfluencerMarketingEvent #Stellar #BrusselsEvent

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📢 Towards a More Sustainable Digital Future in France, here a resume of an interesting guide dedicated to #DSI made by Fruggr by Digital4Better: 74% of French companies are moving towards responsible digital practices. 40% of the population still lacks full digital autonomy. By 2025, 50% of CIOs will integrate sustainability criteria. 💡 Learn how responsible IT can reduce your environmental footprint and boost efficiency. 📩 Interested in the full French guide? DM me or Digital4Better for more information! #SustainableIT #DigitalTransformation #GreenIT #France

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AI at Cannes NEXT // Stage 5 Films joins the Future of Filmmaking Cannes NEXT, part of the Marché du Film - Festival de Cannes showcases the future of filmmaking. One of the key themes emerging at this year's Cannes NEXT is the growing importance of artificial intelligence (AI) Hybridized Production, and Virtual Locations in the filmmaking process. Stage 5 Films is at the forefront, embracing AI tools and virtual stages with Filmscape. These technologies are transforming filmmaking by enhancing storytelling and creative expression. From script development to visual effects, AI-enabled hybridized production pushes the boundaries of what's possible on screen. Stage 5 Films, with offices in Cape Town, South Africa, Portugal, and Mauritius, integrates AI tools to enhance production workflows and stay ahead of industry trends. This commitment builds upon years of traditional filmmaking expertise. Recent projects demonstrate the potential of AI-driven production techniques. Collaborating with Filmscape, Stage 5 Films uses cutting-edge technology like Filmscape's LED volume to create immersive environments. They've shot projects entirely on Filmscape's virtual stage, from corporate round tables to a forthcoming sci-fi short releasing later this year. By leveraging AI and Filmscape's facilities, Stage 5 Films streamlines script analysis, previsualization, and performance capture. These tools optimize production techniques and improve the already high-quality services afforded to clients. Cannes NEXT offers a platform to showcase innovative approaches and foster collaboration in storytelling. Initiatives like Cannes NEXT ensure storytelling remains impactful in the digital age. Stage 5 Films is pioneering a hybridized production approach with AI tools. Their collaboration with Filmscape positions them at the forefront of this technological revolution, poised to make significant creative and production impacts. Click the link below to read more: https://lnkd.in/dX5Tbq_s Marché du Film - Festival de Cannes Festival de Cannes #Cannes #MarchéduFilm #CannesNEXT #Stage5Films #Filmscape #AI #VirtualProduction #FutureOfFilmmaking #InnovativeCinema #SciFiShort #AITools #HybridizedProduction #VirtualLocations #UnrealEngine

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I’ve been obsessed lately with the new AI “wunderkind” app called Suno. This AI, in just a few seconds, can create a believable '90s R&B ballad about your favorite pet, write a sad song for a departing colleague, or produce any genre and topic of music you can imagine. Suno joins the ranks of apps like Midjourney and Dall-E, which generate images, and Sora, which creates videos. After a few late hours and more than a few dozen finished songs, I cannot shake the feeling that this is too easy, too quick. And after the fun and glee of creating songs about my cats, an epic glam rock song about my D&D party, and a Dutch techno hymn for our colleague who perhaps parties a bit too much, comes that first reflection: “Hey, remember that motion design we have so much trouble finding stock music for? Could I maybe try with Suno?” So, the question I’m asking myself is: Is this a threat to commercial music producers out there? Or is this just another “tool” (like how I’ve made ChatGPT rewrite parts of this article)? Although we've all heard the argument, “AI is just a tool, guys. It’s what you do with it that matters.” Yes, but some tools reshape culture and our connection to the world. Think fire, the wheel, spandex, or the internet. So what’s your take on this? And of course, below is a song I made about our colleague Florent from Lille. https://lnkd.in/eXndPite

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Revealing insight in how advertisers in France spend advertising on local media. Presented by Alexis Goujon and Xavier Guillon via Les relocalisateurs : 1. One-third of every euro spent goes to local media. 2. Local advertisers make up 75 per cent of local media spending. 3. Rising living costs in 2023 led to more spending on promotions. 4. Despite digitalisation, direct mail and door drops account for almost 21% of local spending. 5. Direct mail/door drops and owned media make up more than half (55 per cent) of the budget for national advertisers in local media compared (43 per cent) to local advertisers. 6. The distribution sector is the biggest advertiser in local media. 7. 13 per cent of national advertisers plan to increase spending on local media in 2024, while 8 per cent plan to decrease. In their comments on the results Dorothée Caulier of CoSpirit Media urges advertisers "spend more money on French media as this is key for our economy and our democracy". Planning and buying processes for local media have much improved, including now relevant insights and further automation such as programmatic advertising says Mickaël Henry from Dentsu. This brings the planning process for local media on par with national media. The shift from direct mail and door drops to owned media confirms the shift observed from retailers such as E.Leclerc and others. #prospectus #mailing #printmedia #localmedia #advertisingeffectiveness Arnaud DUBIN ✔ Géomarketing ✔ Médias Locaux ✔Digital Sebastian Mitter Mark Davies European Letterbox Marketing Association (ELMA) Thomas Hopman

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Jamel Debbouze, most well-known for his role as Lucien in Oscar-nominated Amélie, returns to advertising to support green gas. The film features sharp dialogue and a comedic staging that matches its ambition: to accelerate the decarbonization of France by drawing attention to green gas. What better way to capture the attention of a French audience than with a spectacular comedy led by one of their most beloved comedic personalities? GRDF and its partners Coénove, France Gaz Liquides Renouvelables, Professional Gas Workers, and ROSA PARIS have opted for a humorous approach in their new campaign to show that they are ready to do anything – well, a lot – to generate awareness with the general public about this energy of the future. In the film, Jamel Debbouze arrives on set to shoot a commercial he accepted to make for green gas.Meeting with the director, he learns for the first time about the stunt he is expected to perform: a jump into the void, off a high diving board… a very high diving board, itself overlooking a cliff. The actor, who rarely appears in ads, brings his distinctive vibrant energy, generosity, and personality to the role, delivering his lines with a contagious good humor uniquely his own to emphasize the importance of the issue. Indeed, locally produced from agricultural waste and livestock emissions, green gas plays a crucial role in the French energy landscape, enabling a seamless transition to carbon neutrality and energy independence. Today, the 674 methanation plants installed in France have a combined production capacity of 12 TWh/year, the equivalent of the annual output of more than two nuclear reactors. To raise awareness among individuals, businesses, and industries about the role of green gas in decarbonization, GRDF and its partners Coénove, France Gaz Renouvelables, Professionnels du Gaz, and ROSA PARIS launched a major advertising campaign, itself designed to respect the criteria of eco-responsible production. Launched April 28th, the campaign includes a long-form film (3 minutes) along with shorter versions of 45s, 30s, and 20s, as well as two 15s films highlighting the equipment and uses of green gas. Credit: Ads of the World Jean Patrick Chiquiar Gilles Fichteberg jean-françois Sacco Delphine DRUTEL Elodie Jonquille Louise MUSSOT Léa Marchal Valentine TOUCHARD Vincent RAOUL Alix Galinier Duprat Louise-Adèle Dumons Lauren Weber #greengas #renewables #sustainaibility #decarbonization

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Project Overview We are thrilled to present our latest post-production project, the SOSPIRO VIBRATO TV commercial. This captivating video commercial for the luxurious French perfume brand, Sospiro, is a testament to our studio's commitment to excellence and creativity in visual storytelling. Our Contribution For this project, our studio handled the entire post-production process, bringing the vision of Sospiro to life with meticulous attention to detail and innovative techniques. Key elements of our work include: 3D Animation: We created a mesmerizing flying butterfly in 3D, symbolizing the delicate and enchanting nature of the perfume. This animation adds a magical touch, enhancing the overall aesthetic and emotional impact of the commercial. Logo Motion Design: Our team crafted a sophisticated motion design for the Sospiro logo, ensuring it seamlessly integrates with the narrative and visual flow of the commercial. The dynamic logo animation reinforces brand identity and leaves a lasting impression on the audience. Video Editing: Our skilled editors meticulously assembled the footage, ensuring seamless transitions and a cohesive narrative flow. The pacing, rhythm, and visual continuity were carefully crafted to maintain viewer engagement and deliver a compelling story. Creative Vision The SOSPIRO VIBRATO commercial is designed to evoke a sense of elegance, allure, and sophistication, reflecting the essence of the perfume. The butterfly, a central element of the visual narrative, gracefully navigates through lush, dreamy landscapes, symbolizing the journey of discovering this exquisite fragrance. Technical Excellence Our post-production work utilized cutting-edge software and techniques to achieve high-quality results. The 3D butterfly was meticulously modeled, textured, and animated to ensure realistic movement and integration with live-action footage. The logo motion design was crafted to enhance brand recall and aesthetic appeal, with smooth transitions and elegant effects. The sound design added an extra layer of depth, while the video editing ensured a polished final product. Conclusion We are proud to have contributed to the SOSPIRO VIBRATO TV commercial, creating an enchanting visual and auditory experience that embodies the luxury and sophistication of Sospiro perfumes. We invite you to watch the video and experience the magic for yourself. #tvc #perfume #videocommercial #promotionalvideo #cgi #vfx

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From zero to first client: The story of a photographer's breakthrough moment ! Check the full podcast on our YouTube channel (Link in bio) {Photography, Lifeofaphotographer, Lifelessons, Stories, BTS, Narrations, Largerthanlife} #FilmPhotography #PhotographyChallenges #ISOSettings #DaylightShooting #CavePhotography #AnalogPhotography #PhotographyTips #CreativeShots

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Learn more about Gaumont Animation and what's coming next!

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[Great Media Moments] Get ready for an exhilarating season of premier sports events like the #Olympics, #Wimbledon, #EURO24, and the #TourdeFrance! 📅🏆 Now is the moment for brands to captivate their audience with innovative indoor #DOOH strategies. Discover how FRAMEN is revolutionizing consumer engagement and driving ROI to new heights. 🚀 Read the full article to find out more ⤵️ https://lnkd.in/dpmykzEV

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Still thirsty? 🤤 Our second #Orangina print is out and in full sun! ☀️ Cheers to the team 🦁 Marcel Pascal Nessim Gaëtan du Peloux Youri Guerassimov Benjamin Taïeb Sarah Lemarié Stéphane Audouin Virgile Lassalle Roman Vychnevsky Lucile Wissocq Marie Poirier Villemin Emma Durand 🪄 ASILE Christophe Huet Camille PERIN 📸 Marc DA CUNHA LOPES 🍊 Suntory Beverage & Food France François Bazini Michel Sara Malvine Makouche Pierre Paquentin Thomas Ducourneau #advertisingandmarketing #branding #advertising #marketing

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🚀 Want to get the most out of your #DOOH campaign? Discover 𝗟𝗶𝘃𝗲𝗦𝗰𝗼𝗽𝗲, our brand new service designed to optimize your digital #advertising campaign.   👁️ Using advanced tracking technologies, 𝗟𝗶𝘃𝗲𝗦𝗰𝗼𝗽𝗲 analyzes key elements like logos and images, ensuring they capture and maintain viewer attention. The objective? Providing you technical support to maximize the visual appeal of your #digital campaigns.   🌐 Expand your creative arsenal! 𝗟𝗶𝘃𝗲𝗦𝗰𝗼𝗽𝗲 is part of our Creative Visual Impact Package, which includes:   -> Visual Scan: Simulating eye movements to gauge impact. -> 3D Journey: Evaluating visuals in various settings. -> Blow Up: Testing effectiveness in real-world conditions.   Read all about it here: https://lnkd.in/eHpHU-s6 🤝 A special thanks to Fuzetea and Naomi Osorio Galan for being the pioneers in testing LiveScope with us! A great example of innovation in action. 📢 For more information, contact Laurence Waegemans   #LiveScope #DOOH #MarketingInnovation #DigitalMarketing

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🚀 This year, we had an excellent experience at Viva Technology, Europe's prominent technology event, co-organized by Publicis Groupe and Groupe Les Echos-Le Parisien. The event achieved a new attendance record with 165,000 visitors (+10%) and 13,500 startups (+20%), surpassing the record-breaking 2023 edition   🌐 At Choose Paris Region, this event offered numerous opportunities. Our goal for this edition of VivaTech was to make an impact and establish Paris Region as a key tech hub. Over the three days, we engaged with 32 international delegations. We organized various side events, including panel sessions, Expo and Explorer tours focused on Health Tech, AI, Cyber Security, and Energy Transition   Additionally, we hosted several networking events to welcome international companies and introduce them to the vibrant tech ecosystem of Paris Region 🤝   🙏 We extend our gratitude to everyone who contributed to the success of this event and our team for their dedicated efforts in representing Choose Paris Region at VivaTech 2024   Région Île-de-France Alexandra Dublanche Lionel Grotto Remi Bergues Christophe Decloux Olivier Allegret Francesco Travagli Sevinç AR CHIMOT Thomas FAUVEL Romain Erny Hélène Tinti Yann Masson Claude C. Céline Dailly Cécile Jupin Céline LE COQ Arnaud Melilli Anne-Sophie R. JETRO - Japan External Trade Organization JETRO Startup Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024 Catalonia Trade & Investment Chambre Franco-Espagnole de Commerce et d'Industrie Invest in Madrid US Embassy Paris CCI France Suisse (CCIFS) Australian Trade and Investment Commission (Austrade) French Chamber of Great Britain #VivaTech #AI #HealthTech #Energy #Cleantech #Innovation #Sustainability

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Let's meet in Cannes! Duration Media is sponsoring the LUMA Blanc party on Monday night and two roundtables, on Tuesday, and Wednesday. Tuesday's session is The Cannes Sustainability Roundtable with Duration Media ... A year has passed since we co-hosted the Sustainable Media Roundtable Luncheon at Cannes and we're doing it again at Cannes on Tuesday June 18. Join Duration Media and Ad Net Zero to discuss the current state of sustainability in advertising. How are brands incorporating sustainability into their marketing strategies? What impact will an industry-wide standards have? What are the most innovative "green media" solutions on the market today? As a group of the leaders in sustainability, we will cover all of these topics and more. RSVP at events@durationmedia.net. Wednesday's session will be for Publishers ONLY. The leadership at Ad Net Zero invites you to an exclusive event: How Publishers Can Win in the Green Media Economy  Learn about the benefits of joining Ad Net Zero, an organization comprised of over 200 companies including brands, agencies, ad tech platforms and media companies.  Hear from companies providing solutions to publishers that empower them to grow revenue while bringing more efficient and environmentally sustainable ad products to their buyers Get an inside track on the Ad Climate Action Program, the new NGO with support from agency holding companies.  If you’re a publisher looking to grow your business while making the world a better place, join us for this special event. RSVP at events@durationmedia.net

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Yesterday, [Ai]magination, the global #AI studio launched by FRED & FARID, organised an inspiring talk about AI. Olivier Lefebvre, Executive Creative Director, Maxime Vidal, GenAI Specialist at PROMPT Magazine, and Alys Thomas, Photographer and AI Artist, led the session, sharing their insights on the transformative power of AI in the creative industry. The discussion highlighted the importance of adapting and thriving in this era of rapid technological shifts. And although AI may seem easy and limitless at first glance, yesterday’s chat demonstrated that it requires specific skills and expertise to fully unlock its potential. As Mo Gawdat said, "AI will not replace humans, but the humans who use AI intelligently will replace those who don’t." #GenerativeAI #Creativity #Innovation #Inspiration #Learning

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My Top Tips for Cannes in a cool article. 💥

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The Big Bang Theory changed how we understand our universe. But who do we have to thank for it? Watch Part 1 of my conversation with cosmologist Jean-Pierre Luminet about his new book The Big Bang Revolutionaries: #bigbang #cosmology #universe #science

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